Date: Monday, Mar 19

Time: 09:00 AM - 09:15 AM

Title: Coffee and Welcome

Track: Book,Magazine

Location: Astor Ballroom, 7th Floor

Date: Monday, Mar 19

Time: 09:15 AM - 09:35 AM

Title: Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)

Track: Book,Magazine

Location: Astor Ballroom, 7th Floor

The press has called him Bloomberg Businessweek's "Boy Wonder" … and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.

But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek's 2011 "Hot List" as one of the most influential magazines of the year, and Reuter's media columnist Jack Shafer recently wrote that Bloomberg Businessweek is "the best magazine in America."

Hear how Tyrangiel transformed Bloomberg Businessweek and created a new vision for a weekly magazine to thrive amidst a shifting magazine marketplace and evolving consumer media-consumption habits. Learn what tactics can help a magazine overcome the changes and challenges facing publications today.

Speakers

Josh Tyrangiel
Editor
Bloomberg Businessweek

Date: Monday, Mar 19

Time: 09:40 AM - 10:25 AM

Title: Book Keynote Address: 10 Predictions for the Future of Book Publishing

Track: Book

Location: Astor Ballroom, 7th Floor

Marcus Leaver is not your ordinary executive. He’s bold and opinionated, and not afraid to take the bulls of change by the horns. Join him for his keynote address where he shares his 10 predictions for the future of publishing and how Sterling Publishing Co. Inc. is adapting its business to be fully prepared.

Speakers

Marcus Leaver
President
Sterling Publishing Co., Inc.

Date: Monday, Mar 19

Time: 10:35 AM - 11:20 AM

Title: Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)

Track: Book,Magazine

Location: Astor Ballroom, 7th Floor

David Carr, media and culture columnist and reporter for The New York Times, will be interviewing Flipboard's Editorial Director, Josh Quittner, during this special guest keynote event.

Carr, internationally known for his writing on media issues including print, digital, film, radio and television, will question Quittner about Flipboard, the popular iPad and iPhone app that aggregates content shared through social networks in a magazine-style interface.

Flipboard has made headlines for its innovative use of social media to present relevant content to readers. In the words of company founder Mike McCue, it seeks to "re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher's brand while opening up entirely new advertising possibilities." Flipboard struck a high-profile deal with Condé Nast in July to associate brand advertising with specific content.

Quittner joined Flipboard from his long-time job at Time Inc., where he was the digital editorial director for the News, Sports and Business Group. He oversaw the development of Time's iPad version and has worked on a slew of other digital and tablet products.

Speakers

David Carr
Columnist and Reporter
The New York Times

Josh Quittner
Editorial Director
Flipboard

Date: Monday, Mar 19

Time: 11:30 AM - 06:00 PM

Title: EXHIBIT HALL OPENS

Track: Book,Magazine

Location: Westside Ballroom, 5th Floor

Date: Monday, Mar 19

Time: 12:15 PM - 12:35 PM

Title: Leveraging Technology Today to Drive Your Business Tomorrow : Technology & Solutions Session Presented by SPi Global

Track: Technology & Solutions

Location: Lyceum/Carnegie, 5th Floor

The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impacts those changes are having on publishing companies worldwide are nearly impossible to summarize. However, as with most storms, breaks in the clouds have emerged, through which new opportunities have shined brightly. At this session we will discuss the significant opportunities for publishers and content providers and how to best create a roadmap for future business growth.

Speakers

Gregg Sullivan
Senior Vice President, Content Solutions
SPI Global

Sponsors

Date: Monday, Mar 19

Time: 12:15 PM - 12:35 PM

Title: Interactive Print – An Integrated Approach Presented by Quad/Graphics

Track: Technology & Solutions

Location: Alvin/Edison, 5th Floor

The technology landscape that connects Print and Mobile together can be
confusing. Matt will provide an overview and technology showcase – as
well as presenting real and practical examples for how you can use
technologies like Quick Response, Image Recognition, Augmented Reality,
and Near Field Communications today. In addition, he'll preview where
these technologies are headed and how the right integrated approach can
help you future-proof your publishing business for the ever accelerating
pace of technology change.

Speakers

Matt Kammerait
Product Manager - Interactive Print Solutions
Quad/Graphics

Sponsors

Date: Monday, Mar 19

Time: 12:45 PM - 01:05 PM

Title: Digital to Print? The Kit Raises Eyebrows on How to Succeed: Technology & Solutions Session Presented by Texterity

Track: Technology & Solutions

Location: Lyceum/Carnegie, 5th Floor

The Kit, a stylish beauty and health magazine, launches as a digital-only publication in 2010, quickly expands their offerings to a mobile app, is bought up by big-name media in just 10 months, and now distributes hundreds of thousands of print copies each week within Canada’s largest newspaper. 

The Kit turns the publishing world upside down, showing us that even a small publisher can move from digital to mobile to print, all while cross-promoting their channels. Discover how The Kit succeeds in growing readership and attracting key advertisers, like Chanel, Calvin Klein, Aveeno, and L’Oreal Paris.

Speakers

Kim Kett
VP of Sales & Marketing
Texterity

Sponsors

Date: Monday, Mar 19

Time: 12:45 PM - 01:05 PM

Title: The Fastest 20 Minutes on Email Marketing for Publishers You Will Ever Attend: Technology & Solutions Session Presented by EmailDirect.com

Track: Technology & Solutions

Location: Alvin/Edison, 5th Floor

Join email marketing guru and EmailDirect.com Co-Founder, Chris Bryan for a quick but extensive look at how top publishers are using technology like EmailDirect.com to increase email delivery, engagement and ROI. From creative building & optimization to automation, social integration and everything in between, this top level overview of email marketing for publishers should not be missed!

Speakers

Chris Bryan
Co-Founder
EmailDirect.com

Sponsors

Date: Monday, Mar 19

Time: 01:15 PM - 02:10 PM

Title: Improving Your Integrated Sales Tactics and Results (Track: Magazine)

Track: Magazine

Location: Ziegfield, 4th Floor

All publishers are adding platforms to reach audiences and therefore creating new opportunities for marketers. How you approach selling multiple platforms will determine the level of your success. In this session, you will learn how to approach solution-based selling, find new customer budgets, sell integrated programs, and create happy customers. Traditional media sales organizations may no longer work as well as they did in the past, and we’ll also review ideas on sales structure, training, compensation, management and effectiveness.

Speakers

Paul Tourbaf
Senior Vice President
Hanley Wood

Date: Monday, Mar 19

Time: 01:15 PM - 02:10 PM

Title: E-book Conversion Workshop Part I: Intro to E-books & the Evolving E-book Landscape (Track: Book)

Track: Book

Location: O'Neil, 4th Floor

Gain insights into and stay on top of trends in the evolving e-book market in this session covering the current formats, devices, apps, and retailers.

Speakers

Joshua Tallent
Founder/CEO
eBook Architects

Date: Monday, Mar 19

Time: 01:15 PM - 02:10 PM

Title: Retail Sales in a Shifting Market (Track: Book)

Track: Book

Location: Odets, 4th Floor

With Borders' bankruptcy still in the rearview mirror, the industry faces a continually shifting retail landscape of declining shelf space and off-line retail venues, large and small, and a growing sea of online retailers. Though sales numbers at bricks-and-mortar locations were encouraging during the 2011 holiday season, we're all anxiously watching to see what effect the flood of e-readers in the market will have. This session will discuss trends in retail, as well as non-bookstore outlets for selling your products, including airport stores, supermarkets, gift shops, specialty stores, discount stores, book clubs, catalogs, etc. Learn how to maximize your distribution to your ideal retailers, which books sell best outside traditional retail locations (and which won't sell well at all), and how to move more books through retailers of all types.

Speakers

Brian Jud
Founder of Premium Book Company. Author of How to Make Real Money Selling Books
Premium Book Company

Michael Norris
Senior Analyst
Simba Information’s Trade Books Group

Date: Monday, Mar 19

Time: 01:15 PM - 04:15 PM

Title: Mobile and Digital Magazine Symposium (Track: Magazine)

Track: Magazine

Location: Julliard/Imperial/ & Broadhurst/Belasco, 5th Floor

Join this annual, interactive discussion on the evolving landscape for digital magazine editions and mobile content. The fourth-annual symposium will explore:

*  The evolution of apps and the mobile Web as publishers adapt to new devices, distribution challenges and the promise of HTML5

*  Audience development

*  New advertising and revenue opportunities

*  Business models for digital editions and case studies of success

*  How to allocate resources internally and when/what to outsource

*  Current and future platforms, formats and much more!

Speakers

Chris Sanborn
Founder and President
of Sanborn Media Factory

Douglas Harbrecht
New Media Editor
Kiplinger Washington Editors

Sean Sullivan
Group Marketing Director
Hearst Design Group

Danny Khatib
President
Zimbio

Mike Mettler
Editor-In-Chief, Sound + Vision
Bonnier Corporation

Matt Bean
AVP, Mobile, Social and Emerging Media
Rodale Inc.

Gregg Hano
Group Publisher
Bonnier Technology Group

Bill Amstutz
Director, Publishing Operations and Strategic Planning
NewBay Media

Jackson Jeyanayagam
Vice President, Digital Strategy
Taylor Global Inc.

Ron Matejko
Owner
MVP Media

Sponsors

Date: Monday, Mar 19

Time: 02:20 PM - 03:10 PM

Title: The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers (Track: Magazine)

Track: Magazine

Location: Ziegfield, 4th Floor

A provocative exploration of the new metrics for success, this session
will challenge the traditional thinking of circulation size, unique visitors and page views, for more robust revenue models and precise analytics.  Panel discussion will revolve around the importance of investing in measurement, and explore the reasons to embrace these metrics as drivers of profitability.

Speakers

Glenn Hansen
President and Chief Executive Officer
BPA Worldwide

Matt Shanahan
Senior Vice President of Strategy
Scout Analytics

Joel Redmount
Group Account Director
OMD

Date: Monday, Mar 19

Time: 02:20 PM - 03:10 PM

Title: E-book Conversion Workshop Part II: Intermediate/Business Overview: Creating Your Digital Strategy (Track: Book)

Track: Book

Location: O'Neil, 4th Floor

In this session, e-book expert Joshua Tallent will take you through a variety of issues that may or may not affect your digital strategy, including: XML workflows, InDesign workflows, outsourcing vs. in-house development, sending ePub files to Amazon, apps vs. eBooks, ePub2 vs. ePub3, and more.

Speakers

Joshua Tallent
Founder/CEO
eBook Architects

Date: Monday, Mar 19

Time: 02:20 PM - 03:10 PM

Title: Discoverability: A New Way to Drive People to Content (Track: Book)

Track: Book

Location: Odets, 4th Floor

The number of books published by tradition publishers has increased ten-fold over the past 25 years, with the number of self-published and institutionally-published books exploding, and the competition for attention from other forms of culture equally exponential.

So how do books win in the attention economy? By being discoverable and by being the source of discovery.

Our current tools are the social graph (Facebook: the "like") and the consumption graph (Amazon: "people who bought also bought"). We could yet have the taste graph (Netflix: "people who rated also rated"). And we have bookseller hand-selling -- of which there will inevitably be less.

Hear industry veteran and known thought-leader Richard Eoin Nash discuss the uses and abuses of these tools and offer a book-centric vision of cultural discovery in which Culture is the Algorithm.

Speakers

Richard Eoin Nash
Vice President Content and Community
Small Demons

Date: Monday, Mar 19

Time: 03:15 PM - 04:00 PM

Title: ICE CREAM BREAK

Track: Book,Magazine,Technology & Solutions

Location: Exhibit Hall, 5th Floor

Date: Monday, Mar 19

Time: 03:30 PM - 03:50 PM

Title: Innovations in High Volume Inkjet Production: Technology & Solutions Session Presented by: Hewlett-Packard

Track: Technology & Solutions

Location: Lyceum/Carnegie, 5th Floor

HP will discuss current and soon to be released production inkjet technologies that are taking digital printing into new and compelling spaces.  Innovation in data processing, inks, paper, and other areas are driving higher productivity, increased versatility, and new opportunities for printers and publishers alike.  See how these technologies are changing areas of book production, customer communication, and magazine advertising.

Speakers

Steve Welkley
Business Development Manager, Inkjet Web Press
Hewlett-Packard Company, Indigo & Inkjet Web Press Solutions

Sponsors

Date: Monday, Mar 19

Time: 03:30 PM - 03:50 PM

Title: Monetizing the Digital Relationship with Your Readers: Technology & Solutions Session Presented by Elastic Path

Track: Technology & Solutions

Location: Alvin/Edison, 5th Floor

You know e-books and e-magazines are vital to your future.  But digital products can be so much more than electronic versions of your paper products.  They can be alive — opening a whole new world of in-context interaction with your readers, for advertising, cross-selling, subscriptions, surveys, trials, add-ons, renewals and more.  They can give your readers a compelling reason for a digital relationship with you the publisher, way beyond what Amazon, Barnes & Noble or Apple can offer.  But readers will demand the relationship be frictionless, social and everywhere.  This session will reveal the four vital enablers for exploiting this historic opportunity

Speakers

Cliff Conneighton
Chief Strategy Officer
Elastic Path Software

Sponsors

Date: Monday, Mar 19

Time: 04:05 PM - 05:00 PM

Title: E-book Conversion Workshop Part III: Advanced: Designing for Ebooks, Enhanced E-book Ideas and Implementation (Track: Book)

Track: Book

Location: O'Neil, 4th Floor

In this session, Michael Calleia from Vook will join Joshua Tallent to discuss some of the enhancement options available in the current e-book market, as well as practical tips on high-quality e-book design. After a brief presentation, the floor will be opened to discussion and questions from the audience about enhanced e-books and related topics.

Speakers

Joshua Tallent
Founder/CEO
eBook Architects

Michael Calleia
Head of Product
Vook

Date: Monday, Mar 19

Time: 04:05 PM - 05:00 PM

Title: Get Your Print Books and E-books Noticed: Effective Marketing Strategies (Track: Book)

Track: Book

Location: Odets, 4th Floor

There is no doubt that digital tools and content have revolutionized the book marketing process. Many innovative ways exist for publishers to support their authors and titles in the all-important pursuit of platform. This session will teach attendees cost effective, technology-enhanced ways that publishers can help their authors build a readership, as well as cutting-edge strategies for promoting individual titles.

Topics to be addressed include assessing the current state of an author’s brand and identifying areas for intervention, creating an online strategy that goes well beyond simply setting up profiles and adding meaningless connections, leveraging incentives and content repurposing for audience capture and awareness, and maximizing discoverability of authors and titles through e-book and website optimization, as well as traditional, off-line marketing methods.

Speakers

Tanya Hall
Director, Marketing and Business Development
Greenleaf Book Group

Date: Monday, Mar 19

Time: 04:05 PM - 05:00 PM

Title: The Postal Service Issues and Changes … And What Can Be Done About Them (Track: Magazine)

Track: Magazine

Location: Ziegfield, 4th Floor

Significant changes are taking place both within and outside of the Postal Service, including rate increases, postal reform legislation, facility consolidation, automation, and alternate delivery.  Two industry experts, Bernie Schraml of Bloomberg Businessweek and Jim O'Brien of Time Inc., will provide an update on the key issues facing mailers and practical advice on how to navigate through these changes.

Speakers

Jim O’Brien
Vice President, Distribution & Postal Affairs
Time Incorporated

Bernie Schraml
Director of Manufacturing and Distribution
Bloomberg Businessweek

Sponsors

Date: Monday, Mar 19

Time: 04:05 PM - 05:00 PM

Title: The New Way to Manage Content Across Platforms: Monitor Audience Behavior

Track: Magazine

Location: Wilder, 4th Floor

Learning Objectives
1. Manage content based on evidence of audience behavior
2. Create content for all contexts.
3. Break down organizational silos related to content

Use the evidence of behavior to better manage the most important metric: your reader/member/customer’s time. Today business strategy is centered on getting people to the right place and quickly (whether that is print, digital version, site, mobile). Let’s help them be successful by helping them accomplish what they want to do in print, your web site, mobile, events, etc. Create, design and deliver content for all contexts based on what your audience wants to learn and is trying to do, regardless of the method of distribution. Content strategy is a buzzword and most often used when talking about websites. Veteran publishing adviser Sabatier will demonstrate the advantages of strategic thinking that spawns planning that is platform agnostic.

Content strategy can be measured, but are we measuring the wrong things? We often miss or ignore the opportunity to create re-usable content, divorced from presentation. Strategy includes matching needs with type of content, your “lens” or filter and signature content.

Sabatier has been sharing her approach to content strategy with publishers the past two years with results that are measurable and positive. This session introduces a process that equips you to plan and deliver content to audiences with multiple profiles and needs amid a growing list of competitors (and shrinking resources) that works for your business goals.

Speakers

Lou Sabatier
Principal
Sabatier Consulting

Date: Monday, Mar 19

Time: 04:15 PM - 05:00 PM

Title: Mobile and Digital Magazine Symposium Networking Reception (Track: Magazine)

Track: Magazine

Location: Julliard/Imperial/ B Roadhurst, 5th Floor

The Mobile and Digital Magazine Symposium will conclude with 45 minutes of networking within the conference room.

Date: Monday, Mar 19

Time: 05:00 PM - 06:00 PM

Title: UN-WINE NETWORKING RECEPTION

Track: Book,Magazine,Technology & Solutions

Location: Exhibit Hall, 5th Floor

Date: Monday, Mar 19

Time: 05:00 PM - 06:00 PM

Title: TWEETUP & NETWORKING RECEPTION

Track: Book,Magazine

Location: Exhibit Hall, 5th Floor

In an effort to get to know our social community on a more personal level, you are invited to the Publishing Business Conference & Expo Tweetup & Networking Reception (We’ll call it the Tweetup for short!) on March 19th, 2012 at the NY Marriott Marquis.

Registering for the Tweetup includes a free drink ticket for any registrants, plus a FREE Expo Pass for any of our publishing industry friends.

NOTE: You must be registered for the Tweetup to receive the free drink ticket.

You can register for the event here:
http://publishingbusiness.com/tweetup/

The FREE Expo Pass includes access to the Tweetup, Technology & Solutions Sessions, the Exhibit Hall and to the show’s highly anticipated keynote events!

You can check out all of the benefits of the Expo Pass here:
http://www.publishingbusiness.com/free-expo-pass/

Date: Tuesday, Mar 20

Time: 08:30 AM - 03:00 PM

Title: EXHIBIT HALL OPENS

Track: Book,Magazine

Location: 5th Floor, Westside Ballroom

Date: Tuesday, Mar 20

Time: 09:00 AM - 09:55 AM

Title: Book Executive Keynote Panel

Track: Book

Location: Astor Ballroom, 7th Floor

As the industry evolves from corner to corner—from production to formats and rights to distribution to and retail, and consumer consumption—different challenges, and new priorities and business models are emerging for book publishers. Various segments within the industry are placing an emphasis on certain key issues that need to be resolved and in what direction their businesses will be facing in the future.

Be a part of the industry discussion and search for solutions to major issues affecting different industry segments, such as:

• the impact of libraries and e-book lending,
• free vs. paid content,
• the challenge of discoverability following retail bookstores' decline, and the future of independent bookstores
• self-publishing and what it means for existing businesses,
• the changing ways content can be delivered,
• innovations in new content formats and the need for technology to support those innovations
• what publishing companies will look like in just 3 or even 5 years, and much more.

Speakers

Lisa Nachtigall
Director of Business Development, Digital Books
Wiley-Blackwell

Maureen McMahon
President/Publisher
Kaplan Publishing

Scott Abel
CEO and Chief Content Wrangler
The Content Wrangler

Date: Tuesday, Mar 20

Time: 09:00 AM - 09:55 AM

Title: The Move from Media Sales to Marketing Services

Track: Magazine

Location: Ziegfield, 4th Floor

Not only has publishing itself changed, but the way it is sold to marketers has changed. Marketers today demand more than just a 12-time ad placement, and even more than digital ads and their trackability. They are turning to publisher to become marketing partners, helping them to reach specific audiences and to achieve specific goals.

They want custom programs that make sense for their objectives. Every marketing customer is unique, and savvy publishers are taking advantage of the opportunity to serve these marketers with unique marketing solutions. Publishers have the captive audiences to offer marketers, and they can capture all of their potential marketing clients' marketing spend with the right approach. Marketing is no longer limited to ads; we're talking social media campaigns, video, custom content (publications, e-newsletters, digital editions, etc.), events, and more.

Learn how to evolve your sales efforts from media sales to offering marketing services that can provide a major boost to your bottom line.

Speakers

Bob Melk
SVP, Group Publisher & CMO
IDG Enterprise

Date: Tuesday, Mar 20

Time: 09:00 AM - 09:55 AM

Title: Monetizing Your Existing Content in New Ways and Formats

Track: Magazine

Location: O'Neil, 4th Floor

Today, more than ever, publishers are constantly looking for ways to maximize the return on the valuable content they create. Many have found successful ways to repurpose content across their websites (often as paid-products), publications, and for third-party licensing. Find out how publishers are tapping the full potential of their content via repurposing, repackaging and re-selling, as well as e-sales, and how they are tapping the growing custom-content/article-marketing field.

PLUS, LEARN ABOUT A MAJOR NEW TREND! With the advent of e-books, magazine publishers have a whole new world opened up to them for repurposing their content, and even selling new content, for profit. Learn from publishers who have created and sold e-books about the process of creating an e-book: from conception to design, pricing, distribution and more.

Speakers

Craig Ettinger
General Manager
TIME.com

Brian Kolb
Vice President
Wright's Media

Richard Tofel
General Manager
ProPublica

Date: Tuesday, Mar 20

Time: 09:00 AM - 09:55 AM

Title: Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative

Track: Book,Magazine

Location: Wilder, 4th Floor

On April 3, 2010 the publishing ecosystem was changed forever. The launch of Apple's iPad signaled an exciting new era of interactive, innovative publications, accompanied by new revenue opportunities. In this session, learn how the IDEAlliance nextPub initiative will help publishers address the tablet challenge by creating digital-first, platform-agnostic workflows.  Peter Meirs, Vice President of Production Technologies, Time Inc. and chair of the nextPub Initiative, will share his vision for the future and Dianne Kennedy, VP of Emerging Technologies, IDEAlliance, will provide highlights of the new specifications that form the foundation for next-generation publishing workflows.

Speakers

Peter Meirs
VP, Production Technologies
Time Inc.

Dianne Kennedy
Vice President of Emerging Technologies
IDEAlliance

Date: Tuesday, Mar 20

Time: 09:00 AM - 05:00 PM

Title: INTERQUEST's Digital Book Printing Forum (Track: Book)

Track: Book

Location: Julliard/Imperial/ & Broadhurst/Belasco, 5th Floor

For the 7th consecutive year, INTERQUEST is producing a special seminar devoted to digital book production during the Publishing Business Conference & Expo. The 2012 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company's latest research in the field. This full-day program will feature executives from leading digital printing systems vendors, printers, and book publishing companies discussing their experience, applications, and challenges faced with digital printing. Market research and technology updates will be a focus throughout the day.

Click Here For Agenda

Sponsors

Date: Tuesday, Mar 20

Time: 10:05 AM - 10:55 AM

Title: International Trends in E-book Consumption: Bowker unveils highlights from its first-ever major study of this scope

Track: Book

Location: O'Neil, 4th Floor

Bowker, the leading provider of market research information and business intelligence on book markets in the U.S., through BML Bowker, in the U.K., recenlty launched a major study to assess and track device adoption, attitudes, and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America.  The study, commencing in January 2012 and repeating annually, will enable comparisons between e-book markets in countries experiencing different growth patterns and arm the publishing industry with a comprehensive range of qualitative and quantitative data.

The project will map the current state of e-book use and acceptance around the world, creating a benchmark from which to track trends during subsequent studies. Consumers from these countries will be surveyed on their purchases of digital content versus traditional formats in multiple settings and contexts. The study will also
explore the use and ownership of devices, from dedicated e-book readers to tablets.

Be the first to learn the significant highlights of this major research endeavor, as Bowker’s Kelly Gallagher provides a look into its first executive summary of the findings.

Speakers

Kelly Gallagher
VP of Publishing Services
RR Bowker

Date: Tuesday, Mar 20

Time: 10:05 AM - 10:55 AM

Title: Developing a Profitable E-commerce Strategy (for Book Publishers)

Track: Book

Location: Ziegfield, 4th Floor

With the fate of brick-and-mortar bookstore chains in question, and controversy over online discounting of print and e-books, many publishers are taking matters into their own hands, and focusing on selling direct to their consumers. On publishers' e-commerce sites, the publisher can exercise total control over pricing, fulfillment and the overall customer experience. This session will provide strategies for developing or refining your own e-commerce efforts for maximum sales, ease of purchase, and cross-selling opportunities.

Speakers

Adam Krefman
Associate Publisher
McSweeney's

David Marshall
Berrett-Koehler Publishers
Vice President of Editorial and Digital

Susan Danziger
CEO
Daily Lit

Sponsors

Date: Tuesday, Mar 20

Time: 10:05 AM - 10:55 AM

Title: Create Once: Distribute Everywhere (Track: Book)

Track: Book

Location: Odets, 4th Floor

Content delivery issues continue to change rapidly. Some forward motion can be said to have occurred. Decisions for most publishers have moved past, "SHOULD I create files for multiple distribution channels?" to other questions, many of which will be addressed in this essential session.

1. What do I need to do during content production?
2. What kind of files do I need to create?
3. What's the best way to make this happen-- internally? Hire outside vendor?
4. What about legacy/backlist titles?
5. How many types of files do I need to create?
6. Is EPUB the standard now? Will it be in the future?
7. Where should I be placing/selling my e-books? What are advantages/disadvantages of Amazon, Google, etc.?

Speakers

Frank Grazioli
Director of Production and Content Technology
John Wiley & Sons’ Professional and Trade

Michael Weinstein
Content Director
Teachers College Press

Bill McCoy
Executive Director
International Digital Publishing Forum (IDPF)

Date: Tuesday, Mar 20

Time: 10:05 AM - 10:55 AM

Title: Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads (Track: Magazine)

Track: Magazine

Location: Wilder, 4th Floor

You've established a social media foundation through brand and staff profiles, share buttons and coordinated outreach and promotion. Now you need to take your efforts to the next level. What's the right mix of Facebook integration? Are you A/B testing the placement and messaging of your social buttons? How do you maintain active social outposts without sacrificing on-site community and engagement? Which third-party services can help you get it all right?

Learn how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.

Speakers

Adam Sherk
VP SEO and Social Media
Define Media Group

Sylvie Barak
West Coast Online Reporter, EE Times
UBM Electronics

Date: Tuesday, Mar 20

Time: 10:05 AM - 10:55 AM

Title: Driving Revenue … Building Significant Diversified Revenue Streams

Track: Magazine

Location: Lyceum/Carnegie, 5th Floor

The key to staying strong in this changing economy is in creating diverse and innovative revenue opportunities that will engage and excite both your reader and advertising audiences. Michael Friedenberg, president & CEO of IDG Enterprise, will share the 4Cs methodology - Content, Community, Conversation, and Conversion - developed to ensure engagement between buyers and sellers is a key focus in product development. You will learn how using this methodology has led IDG Enterprise to expand its focus on creating innovative marketing services, social media, reader revenue, data services and mobile opportunities. You will hear how each channel provides multiple opportunities for revenue growth through a review of program details and customer stories.

Speakers

Michael Friedenberg
President & CEO
IDG Enterprise

Sponsors

Date: Tuesday, Mar 20

Time: 10:05 AM - 10:55 AM

Title: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company

Track: Magazine

Location: Alvin/Edison, 5th Floor

A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:

• Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
• Redefined workflow technologies that save time and money
• Steering your personnel through constantly evolving workloads
• Balancing print and digital production workloads

And more!

Speakers

Nick Bogaty
Adobe Systems Incorporated
Director of Business Development, Digital Publishing Group

Greg Reeder
Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine
Marines Magazine

Date: Tuesday, Mar 20

Time: 11:05 AM - 12:00 PM

Title: Magazine Executive Keynote Panel (Track: Magazine)

Track: Magazine

Location: Astor Ballroom, 7th Floor

How are publishers overcoming the impact of the economy and a shifting advertising marketplace to grow print ad revenue and readership? What new revenue streams are they developing that are having a major impact on their businesses? How are they building their audiences? How are they providing readers and advertisers with maximum value? What is the future for print publications and digital editions amidst an increasing tablet-centric consumer environment? How are publishers building substantial digital revenue?

These are just some of the major questions that will be explored during this major industry event, where the leaders behind some of today's most successful publishing companies and brands will share their insights and strategies for thriving in a new media world.

Speakers

Paul Miller
CEO
UBM Electronics and UBM Canon (Publishing), UBM Electronics, UBM Canon

Efrem (Skip) Zimbalist III
Chairman and CEO
Active Interest Media

Michela O’Connor Abrams
President
Dwell Media

Debbie Bates-Schrott
President
Bates Creative Group LLC

David Carey
President
Hearst Magazines

Sponsors

Date: Tuesday, Mar 20

Time: 11:10 AM - 12:00 AM

Title: The Future of E-books: Executive Panel (Track: Book)

Track: Book

Location: O'Neil, 4th Floor

E-book sales are spiraling upward. How far will they go? What will e-books look like in 5 years … or even 2? What will e-readers look like? Will limitations on color, complex document formats and standards be resolved? Will enhanced e-books become the norm? When is an enhanced e-book no longer a “book”? How will e-readers fit in amongst the tablets and smartphones? What book segments will be most impacted by coming changes in e-book technologies and platforms, as well as consumer demand?

Learn the answers to these and many more questions about the future of e-books in this session.

Speakers

Matthew Cavnar
VP Product & Business Development
Vook

David Renard
Partner
mediaIDEAS

Sriram K. Peruvemba
Chief Marketing Officer
E Ink Holdings Inc.

Jeffrey Mathews
Vice President of Corporate Strategy, Business Development and Investor Relations
Scholastic

Date: Tuesday, Mar 20

Time: 11:10 AM - 12:00 PM

Title: Success Stories and Surefire Social Media Strategies

Track: Book

Location: Odets, 4th Floor

Twitter and Facebook and Tumblr, oh my! No, we’re not in Oz. But the world of social media can feel like a strange and magical place. Social media gives you something that can be both incredibly powerful and a little bit scary: Direct contact with your readers. Learn from people who’ve done it how to leverage creative and innovative social media campaigns that foster interaction, increase brand awareness and loyalty, build buzz and, ultimately, help you sell more books and boost your bottom line.

Speakers

Jonathan Bernstein
Social Media Manager
Hyperion

Morgan Baden
Social Media and Internal Communications Director
Scholastic

Brett Sandusky
Product Manager
Macmillan New Ventures

Date: Tuesday, Mar 20

Time: 12:15 PM - 12:35 PM

Title: From Tablet and Mobile Apps to Facebook – Europe vs. the U.S Presented by Aysling Digital Media Solutions and Paperlit

Track: Technology & Solutions

Location: Alvin/Edison, 5th Floor

Join us on a spirited tour of the U.S. versus the European app market. How it’s evolved from the day the iPad hit the market, what is hot, what is missing and how the European market different from the American market.

Why has Wired-Italy chosen a hybrid app with a simplified workflow
compared to its American counterpart and how do brands like Ferrari and
Real Madrid use digital publishing to market their content and brands.

Last but not least, we will take a look at the Facebook app environment
and talk about how the same content, organized in more or less the same
way can have a very different sales and distribution strategy on a different medium such as Facebook.

Speakers

Jonathan Brownstein
VP Sales
Paperlit

Glen Graessley
Business Development
Aysling Digital Media Solutions

Sponsors

Date: Tuesday, Mar 20

Time: 12:15 PM - 12:35 PM

Title: Managing Complexity in a Cross Media Supply Chain: Technology & Solutions Session Presented by RR Donnelley

Track: Technology & Solutions

Location: Lyceum/Carnegie, 5th Floor

Publishers today face the challenge of managing an increasingly complex Cross Media Supply Chain.  Declining volumes of physical media are pressuring publishers to actively manage costs while evolving business models, technologies and distribution points pressure the move to Digital.  Come learn from our experience, with RR Donnelley presenting a framework towards addressing content distribution in a Cross Media environment.

Speakers

Dave Houck
GM Libre Digital and SVP IT
RR Donnelley

Sponsors

Date: Tuesday, Mar 20

Time: 12:45 PM - 01:05 PM

Title: Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization: Technology & Solutions Session Presented by MarkLogic

Track: Technology & Solutions

Location: Alvin/Edison, 5th Floor

Hear how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. In this session, Matt Turner, MarkLogic's Worldwide Director, Media Solutions, will review the challenges around delivering digital products in today's media enterprises and will describe how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business.  MarkLogic solutions enable:

• Product managers to create digital products with assets from across an organization
• Technology teams to create a platforms for digital supply chain operations
• Business executives insight on internal and external asset usage
• Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies

This session will highlight the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.

Speakers

Matt Turner
Worldwide Director, Media Solutions
MarkLogic Corporation

Sponsors

Date: Tuesday, Mar 20

Time: 12:45 PM - 01:05 PM

Title: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems

Track: Technology & Solutions

Location: Lyceum/Carnegie, 5th Floor

Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies' digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences.

Speakers

Gerald Farro
Business Development North America
Adobe Systems

Sponsors

Date: Tuesday, Mar 20

Time: 01:15 PM - 02:10 PM

Title: The Strategic Role of the Cloud in Conversion and Delivery of Digital Media

Track: Book

Location: O'Neil, 4th Floor

Cloud computing is a model of delivering technology from a server over a network. The cloud can deliver data storage capacity, software functionality or any other computing resource. The cloud is particularly relevant to publishers as a platform for the conversion and delivery of digital media.

Publishers traditionally have had options for digital media delivery:

• Build their own technology platform -- an often expensive and risky proposition, or

• Use a distribution partner's platform -- in exchange for sharing revenue.

This session will discuss how the cloud is more than the latest fad or buzzword, but an essential element in a successful digital publishing initiative. The emergence of the cloud is a transformational event, that can allow publishers to regain strategic control.

We will see how, if publishers are to control their digital destiny, they must be in control of their own cloud-based digital delivery resources -- rather than relying solely the platforms of distribution partners.

Effective cloud-based delivery programs leverage:

• high levels of automation

• cross-device, cross-channel distribution capabilities

• usage-based service fees

This session will show how publishers of all sizes can use cloud-based services to regain control of their digital destiny -- without breaking the bank.

Speakers

Andrew Brenneman
Founder
Finitiv

Date: Tuesday, Mar 20

Time: 01:15 PM - 02:10 PM

Title: E-books, Apps & Print Books … Working Together

Track: Book

Location: Odets, 4th Floor

Digital or Print? It need not be an either/or proposition. Some of the most successful and forward-thinking companies are leveraging their content across multiple platforms. Some study the usage habits of their users to create multi-faceted titles that incorporate multiple usage moments. Others use apps and e-books to create buzz for their print products. And others still identify the unique properties of each channel to ensure they're releasing each product in its ideal form. Learn strategies for making print and digital work for your company… and for each other!

Speakers

Joe Heider
Sr. VP & General Manager, Education
Wiley

Walt Neidner
Executive Director of Product Development Graduate Programs
Kaplan Publishing

Jeffrey Mathews
Vice President, Corporate Strategy and Business Development
Scholastic

Date: Tuesday, Mar 20

Time: 01:15 PM - 02:10 PM

Title: E-commerce Magazine Strategies: Who's Making It Work and How (Track: Magazine)

Track: Magazine

Location: Ziegfield, 4th Floor

Call it a trend or a permanent fixture in publishing's future, but e-commerce has been attracting interest and investment from many a publisher. Whether through partnerships with outside parties, or direct efforts to sell content and related products, the efforts can be vast and varied. And, as a new business endeavor for many publishers, the road to successful e-commerce can be a bit bumpy.

Learn tips and strategies from publishers who are making e-commerce work. Find out everything you need to know from development requirements and cost ranges to options for various types of e-commerce (via partners, direct sales of your own products whether online only or via your print publications), and how to market for maximum sales.

Speakers

Steve Sutton
VP Operations
Spanfeller Media Group

Bryan Welch
Publisher & Editorial Director
Ogden Publications, Inc.

Date: Tuesday, Mar 20

Time: 01:15 PM - 02:10 PM

Title: E-mail Marketing: Boost Your Open Rates

Track: Magazine

Location: Wilder, 4th Floor

Whether you're sending an e-newsletter or an e-mail marketing campaign, settling for the industry-average 16 percent open rates is a tough pill to swallow. Especially when you could be reaching upwards of 60-percent open rates using the right strategies.

Find out how you can boost your e-mail open rates in this how-to focused strategy session. There are 12 absolute best practices that will help you drive reader engagement through e-mail. Learn how to use preferences, user-generated content, and reporting to sharpen how you can communicate with your readers. Use segmentation to personalize and create relevance. See what real-time testing can do to improve your campaigns … and more!

Speakers

Sundeep Kapur
Author, Digital Evangelist
NCR

Date: Tuesday, Mar 20

Time: 01:15 PM - 02:10 PM

Title: Print in 2012: Relevant, Effective & Profitable

Track: Magazine

Location: Lyceum/Carnegie, 5th Floor

Attend this session to learn more about what's really happening in the magazine retail market and where the opportunities lie. You'll gain insights from experts in the industry on topics such as:
1.       Telling our Story – dispelling myths and sharing results
2.       Digital Versions – success stories at retail
3.       Consumer survey results –  preference for print as prime delivery vehicle
4.       Retailers are bullish about print – here’s why
5.       The Power of Print Brands at Retail – opportunities and successes

Panel chair:
• Jay Annis, Vice President, Trade Sales,The Taunton Press, and President, PBAA (Periodical & Book Association of America)

Panelists will include:
• Chris Moody, General Manager, Director Print Information Products, Consumer Reports

Additional planned retail and distributor panelists will be announced.

Speakers

Mark W. White
Vice President, Specialty Marketing
U.S. News & World Report

Mark W. White
Vice President, Specialty Marketing
U.S. News & World Report

Jay Annis
Vice President of Trade Sales-Magazines and Books
The Taunton Press

Lisa Scott
Executive Director
PBAA (Periodical & Book Association of America)

Jerry Lynch
President
International Periodical Distributors Association (IPDA)

Date: Tuesday, Mar 20

Time: 02:15 PM - 03:00 PM

Title: ICE CREAM BREAK

Track: Book,Magazine,Technology & Solutions

Location: Exhibit Hall, 5th Floor

Date: Tuesday, Mar 20

Time: 03:15 PM - 04:00 PM

Title: How Book Publishers Are Profiting from the Growing Self-Publishing Market

Track: Book

Location: O'Neil, 4th Floor

Book publishers are beginning to see the booming self publishing market as less of a threat and more of an opportunity. Utilizing their traditional expertise in marketing, distribution, editing and author development, publishers are carving a new niche for themselves as service providers for aspiring writers looking to do more than pay to have a book published, only to watch it languish in obscurity amid thousands of other works available online. In this informative session, hear representatives from several publishers talk about how they have seen substantial success in using their brands, resources and know-how to profit from this growing market.

Speakers

Tanya Hall
Director, Marketing and Business Development
Greenleaf Book Group

Date: Tuesday, Mar 20

Time: 03:15 PM - 04:00 PM

Title: Easy, Effective Ways to Grow Your Audience

Track: Magazine

Location: Ziegfield, 4th Floor

Audience development has gotten more complicated in the new multi-platform publishing environment, with an array of channels out there claiming to be the "magic bullet" for attracting eyes to a publisher's product. Is social media the key, and if so, do "likes" add up to anything more than a cute thumbs up? How can digital editions help you stand out online? What's the best way to cross-market digital and print products? What about the "findability" problem for apps? Where do traditional strategies such as direct marketing fit in? Join us as our panelists tackle these questions and more. Attendees will learn various ways publishers are building audience, whether to convert to subscribers or for lead-generation efforts to serve marketers. You'll leave with concrete strategies for making your audience development goals a reality.

Speakers

Isabelle Pain
Publisher Business Development Manager
Flurry

Nick Cavnar
Vice President of Circulation and Database Development
Hanley Wood, LLC

Lou Sabatier
Principal
Sabatier Consulting

Date: Tuesday, Mar 20

Time: 03:15 PM - 04:00 PM

Title: Enhancing the Value of Print Magazines for Advertisers and Readers (Track: Magazine)

Track: Magazine

Location: Wilder, 4th Floor

Find out how you can increase the value of you print publications for both your readers and advertisers. Learn unique offerings you can sell to advertisers to create maximum impact and value for ads that is difficult or impossible to recreate in digital media.

Esquire magazine has been a pioneer in pushing print's boundaries to deliver innovative print enhancements for advertising appeal and newsstand impact. Hear from Esquire's Richard Dorment on various successful efforts Esquire has undertaken, such as:

• the first major publication to use an E ink cover
• the window treatment on its cover
• the origami cover
• the mix and match faces cover
• the editorial use of QR codes to enable in-book shopping
• next-generation Augmented Reality (i.e., geotagging images/videos so they can be experienced anywhere in America)    … and more.

Speakers

Richard Dorment
Senior Editor
Esquire

Date: Tuesday, Mar 20

Time: 03:15 PM - 04:00 PM

Title: Book Session: Achieving an XML First Workflow

Track: Book

Location: Odets, 4th Floor

The goal for an XML-first workflow is often compared to the holy grail of publishing production. Hear from industry experts on how XML can streamline your entire production process and enable more flexible multiplatform publishing, including easier evolution as new technologies and output platforms evolve.

Speakers

Andy Hughes
VP Production and Design
Knopf Doubleday Publishing Group, Random House

Date: Tuesday, Mar 20

Time: 03:15 PM - 05:00 PM

Title: Mobile Strategy Summit for Book Publishers (Track: Book)

Track: Book

Location: Lyceum/Carnegie, 5th Floor

With the advent of smartphones and tablet computers, book publishers are faced with multiple challenges as well as opportunities. Join this in-depth discussion of strategies and ideas to help you minimize the challenges and maximize the opportunities in the mobile marketplace, including:

• Mobile websites: development and ongoing costs, benefits to users, ROI
• Mobile apps: content creation, app development, format selection, strategic pricing, user-interface and user-friendliness
• Content preparation for optimal conversion for future format options
• What to look for in an app developer/partner
• Partner or create in-house?
• What apps are selling? Why?
• Consumer usage trends among book apps and mobile sites.
• Enhanced e-book apps: The good, the bad and the ugly.
• New trends and technologies you can expect on the horizon.

… and more!

Speakers

Carol Wolfe
American Society of Health-System Pharmacists, Inc.
Vice President, Publications and Drug Information Systems Office

Patricia Cleary
eProduct Management
Springer

Chad Udell
Managing Director
Float Mobile Learning

Dan Blank
Founder
WeGrowMedia.com

Date: Tuesday, Mar 20

Time: 04:15 PM - 05:00 PM

Title: Closing Address: Bob Sacks (Track: Book, Magazine)

Track: Book,Magazine

Location: Astor Ballroom, 7th Floor

As the final speaker of the conference, Bob Sacks will resolve and
analyze the combined meaning of previous presentations of the Publishing
Executive Conference and coordinate their highlights into a publishing
dialog of where we are and where we are headed.

He will discuss the:

1)         The Disruptive Factors that changing technologies bring to
business and newly evolving social patterns

2)         Analysis and market revenue predictions of printed, paginated
products

3)         Printing and publishing myth-busting

4)         The powers of the paginated page and why they still drive revenue

5)         How we communicate alters what we communicate

6)         Competition redefined - new and unusual business alliances

7)         Actionable advice  - What do we need to consider now?

Speakers

Bob Sacks
President
Precision Media Group

Date: Wednesday, Mar 21

Time: 08:30 AM - 12:15 PM

Title: MediaIDEAS TH(ink) E-Reading Summit

Track: Book,Magazine

Location: Soho Complex, Empire/Hudson, & Gramercy/Olmstead, 7th Floor

IMPORTANT: There is an additional fee to attend this session.

Only $125 for Publishing Business Conference registrants
(regular rate is $225).

The 2012 TH(ink) E-reading Summit : Brands, Content and Discovery is a half day of programming that offers a better understanding of how e-reading technologies and market developments will crate opportunities for selling content from book and magazine publishers.

Presented by by mediaIDEAS, Book Business, Publishing Executive and the Publishing Business Conference, attendees will discover the best strategies and business models to help them become more competitive in this dramatically expanding marketplace.

For more information on the TH(ink) E-reading Summit – including a full agenda, list of speakers and sponsorship information – please visit: http://www.thinkereadingsummit.com/.

Date: Wednesday, Mar 21

Time: 09:00 AM - 12:00 PM

Title: Intensive Worskhop: Developing Your Social Media Game Plan

Track: Book,Magazine

Location: Wilder, 4th Floor

Many publishers' social media efforts are disjointed at best, with various staff members occasionally and usually inconsistently tweeting or posting updates on Facebook, Linked-in or various other social media platforms, with no goals or measurements for success in place. Even major publications launch major initiatives, such as Facebook contests, interviews, etc., to increase their social media reach, but then fall silent, as no follow-up engagement is planned, losing the audience they worked hard to build.

Learn from one of the industry's foremost social media experts how your company can set up a social media game plan—a companywide strategy that you can implement and maintain to maximize the ROI to your publications, events, and more, using social media, through specific channels such as blogs, Twitter, Youtube, Google+ and Facebook.

Take home step-by-step directives to get your social media efforts aligned with goals and measures for determining their success. Find out what you can achieve with your current publication staff or dedicated social media staff.

Don't let your social media efforts go to waste. Find out how to not only build your audience, but to engage them regularly. Learn how to set up a strategy that can make the most of the time and resources that you are already investing.

Speakers

Sundeep Kapur
Author, Digital Evangelist
NCR

Date: Wednesday, Mar 21

Time: 09:00 AM - 12:00 PM

Title: App Forum: From Strategy to Implementation for Profit

Track: Book,Magazine

Location: Odets, 4th Floor

Join this in-depth exploration of best practices in app development and creation strategies to help you forge a profitable path through this burgeoning marketplace:

1. Market Overview:

• Publishing apps (statistics on general app use as well as those specific to publishing) ... and potential in the marketplace.
• Examples of publishing apps that have been successful.
• Types of apps publishers are launching: gaming apps (in book and magazine publishing), whitepaper apps, data apps, magazine apps, book apps, etc., and what is seeing the most success?

2. Where to Start:

• Conceptualizing content that is best suitable for the app environment.
• Analyzing available tools, partners ... vs. should publishers consider?building internally?
• Prepare to launch/support/maintain on all platforms for:
  a. phones (iPhone, Android, Blackberry, Windows, Symbian)
  b. tablets (iPad, Blackberry, Nook, Amazon, etc.)
• Possible costs for various options.

3. Creating the App:

• How to build the app ... whether internally or with a partner.
• Determining goals for the app (brand extension, driving revenue, audience development/name acquisition, etc.)?.
• Prepare to syndicate/update content with a CMS or such methodology.

4. Getting Your App Into the Market:

• Platform considerations
• Getting your app noticed in app market ... or other ways to market it.
• Be secure and build in a secure manner.

5. Monetizing the App

• Pricing suggestions vs. free apps ... pros and cons and various goals that each can help achieve?.
• Advertising -- single sponsors, in-app advertising, etc.

Speakers

Rajesh Padinjaremadam
CEO and Co-Founder
RapidValue Solutions

Ron Guida
Director
RapidValue Solutions