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Publishing Executive and Book Business magazines present:
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August 21, 2008
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TIPS
6 Tips for Effective Community-Building for Book Publishers
Is your book company ready to dive into the world of community-building? Whether you want to build your own or partner with an established online community, communities can be leveraged to build both audiences and revenue. And while the idea of community-building may seem a bit daunting to some publishers, these six tips from Carolyn Pittis, senior vice president of global strategy and operations at HarperCollins Publishers, and Morgan Brown of Turn Here Inc. can help you take community-building from a buzzword to a viable marketing tool.
5 Tips for Training Magazine Salespeople to Sell Across Multiple Channels
If anything’s clear after a bumpy first half of 2008 for the magazine publishing industry, it’s that traditional print media salespeople must alter their sales approach to succeed in the new media world. With more and more ad dollars being shifted to the online space, salespeople must be more cognizant than ever of their clients’ needs. Often, integrated media packages are the key to success with these customers.
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| Last Poll Results |
How is the present state of the U.S. economy affecting your company?
We are struggling to survive this year -- 10%
We will survive, but are exploring major cost-cutting initiatives -- 70%
The economy is not having a noticeable affect on our company -- 10%
Our company is thriving despite the economy -- 10%
Unsure -- 0%
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FROM PUBLISHING EXECUTIVE
The Anatomy of Today’s Multimedia Publishing Company
How to structure your company for maximum success
Discovering Profit in Sustainability
Wal-Mart has saved billions of dollars—can’t we?
Facing Today’s Manufacturing Woes
Postage. Paper. Freight. Ink. How can you deal with all the price upturns?
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FROM BOOK BUSINESS
Got Salary Envy?
Find out how your compensation compares to your colleagues’ in the 2008 Book Business Salary Guide.
Digital Printing
Digital printers try to shed the ‘digital’ differentiation from offset, and stress the value of short-run in any book’s life cycle. Plus, a list of 20 leading North American digital book printers
Creative Cost-Cutting Strategies
How to save big on production and manufacturing.
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Top of Page
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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/Online Publisher, at (215) 238-5344 or e-mail ryoegel@napco.com.
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