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03/19/2012 ¦ Coffee and Welcome
Time: 09:00 AM - 09:15 AM
Title: Coffee and Welcome
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
03/19/2012 ¦ Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)
Time: 09:15 AM - 09:35 AM
Title: Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
The press has called him Bloomberg Businessweek's "Boy Wonder"
… and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.
But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek's 2011 "Hot List" as one of the most influential magazines of the year, and Reuter's media columnist Jack Shafer recently wrote that Bloomberg Businessweek is "the best magazine in America."
Hear how Tyrangiel transformed Bloomberg Businessweek and created a new vision for a weekly magazine to thrive amidst a shifting magazine marketplace and evolving consumer media-consumption habits. Learn what tactics can help a magazine overcome the changes and challenges facing publications today.
Speakers
03/19/2012 ¦ Book Keynote Address: 10 Predictions for the Future of Book Publishing
Time: 09:40 AM - 10:25 AM
Title: Book Keynote Address: 10 Predictions for the Future of Book Publishing
Track: Book
Location: Astor Ballroom, 7th Floor
Marcus Leaver is not your ordinary executive. He’s bold and opinionated, and not afraid to take the bulls of change by the horns. Join him for his keynote address where he shares his 10 predictions for the future of publishing and how Sterling Publishing Co. Inc. is adapting its business to be fully prepared.
Speakers
03/19/2012 ¦ Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)
Time: 10:35 AM - 11:20 AM
Title: Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
David Carr, media and culture columnist and reporter for The New York Times, will be interviewing Flipboard's Editorial Director, Josh Quittner, during this special guest keynote event.
Carr, internationally known for his writing on media issues including print, digital, film, radio and television, will question Quittner about Flipboard, the popular iPad and iPhone app that aggregates content shared through social networks in a magazine-style interface.
Flipboard has made headlines for its innovative use of social media to present relevant content to readers. In the words of company founder Mike McCue, it seeks to "re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher's brand while opening up entirely new advertising possibilities." Flipboard struck a high-profile deal with Condé Nast in July to associate brand advertising with specific content.
Quittner joined Flipboard from his long-time job at Time Inc., where he was the digital editorial director for the News, Sports and Business Group. He oversaw the development of Time's iPad version and has worked on a slew of other digital and tablet products.
Speakers
03/19/2012 ¦ EXHIBIT HALL OPENS
Time: 11:30 AM - 06:00 PM
Title: EXHIBIT HALL OPENS
Track: Book,Magazine
Location: Westside Ballroom, 5th Floor
03/19/2012 ¦ E-book Conversion Workshop Part I: Intro to E-books & the Evolving E-book Landscape (Track: Book)
Time: 01:15 PM - 02:10 PM
Title: E-book Conversion Workshop Part I: Intro to E-books & the Evolving E-book Landscape (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
Gain insights into and stay on top of trends in the evolving e-book market in this session covering the current formats, devices, apps, and retailers.
Speakers
03/19/2012 ¦ Retail Sales in a Shifting Market (Track: Book)
Time: 01:15 PM - 02:10 PM
Title: Retail Sales in a Shifting Market (Track: Book)
Track: Book
Location: Odets, 4th Floor
With Borders' bankruptcy still in the rearview mirror, the industry faces a continually shifting retail landscape of declining shelf space and off-line retail venues, large and small, and a growing sea of online retailers. Though sales numbers at bricks-and-mortar locations were encouraging during the 2011 holiday season, we're all anxiously watching to see what effect the flood of e-readers in the market will have. This session will discuss trends in retail, as well as non-bookstore outlets for selling your products, including airport stores, supermarkets, gift shops, specialty stores, discount stores, book clubs, catalogs, etc. Learn how to maximize your distribution to your ideal retailers, which books sell best outside traditional retail locations (and which won't sell well at all), and how to move more books through retailers of all types.
Speakers
Brian Jud
Founder of Premium Book Company. Author of How to Make Real Money Selling Books
Premium Book Company
03/19/2012 ¦ E-book Conversion Workshop Part II: Intermediate/Business Overview: Creating Your Digital Strategy (Track: Book)
Time: 02:20 PM - 03:10 PM
Title: E-book Conversion Workshop Part II: Intermediate/Business Overview: Creating Your Digital Strategy (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
In this session, e-book expert Joshua Tallent will take you through a variety of issues that may or may not affect your digital strategy, including: XML workflows, InDesign workflows, outsourcing vs. in-house development, sending ePub files to Amazon, apps vs. eBooks, ePub2 vs. ePub3, and more.
Speakers
03/19/2012 ¦ Discoverability: A New Way to Drive People to Content (Track: Book)
Time: 02:20 PM - 03:10 PM
Title: Discoverability: A New Way to Drive People to Content (Track: Book)
Track: Book
Location: Odets, 4th Floor
The number of books published by tradition publishers has increased ten-fold over the past 25 years, with the number of self-published and institutionally-published books exploding, and the competition for attention from other forms of culture equally exponential.
So how do books win in the attention economy? By being discoverable and by being the source of discovery.
Our current tools are the social graph (Facebook: the "like") and the consumption graph (Amazon: "people who bought also bought"). We could yet have the taste graph (Netflix: "people who rated also rated"). And we have bookseller hand-selling -- of which there will inevitably be less.
Hear industry veteran and known thought-leader Richard Eoin Nash discuss the uses and abuses of these tools and offer a book-centric vision of cultural discovery in which Culture is the Algorithm.
Speakers
03/19/2012 ¦ ICE CREAM BREAK
Time: 03:15 PM - 04:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ E-book Conversion Workshop Part III: Advanced: Designing for Ebooks, Enhanced E-book Ideas and Implementation (Track: Book)
Time: 04:05 PM - 05:00 PM
Title: E-book Conversion Workshop Part III: Advanced: Designing for Ebooks, Enhanced E-book Ideas and Implementation (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
In this session, Michael Calleia from Vook will join Joshua Tallent to discuss some of the enhancement options available in the current e-book market, as well as practical tips on high-quality e-book design. After a brief presentation, the floor will be opened to discussion and questions from the audience about enhanced e-books and related topics.
Speakers
03/19/2012 ¦ Get Your Print Books and E-books Noticed: Effective Marketing Strategies (Track: Book)
Time: 04:05 PM - 05:00 PM
Title: Get Your Print Books and E-books Noticed: Effective Marketing Strategies (Track: Book)
Track: Book
Location: Odets, 4th Floor
There is no doubt that digital tools and content have revolutionized the book marketing process. Many innovative ways exist for publishers to support their authors and titles in the all-important pursuit of platform. This session will teach attendees cost effective, technology-enhanced ways that publishers can help their authors build a readership, as well as cutting-edge strategies for promoting individual titles.
Topics to be addressed include assessing the current state of an author’s brand and identifying areas for intervention, creating an online strategy that goes well beyond simply setting up profiles and adding meaningless connections, leveraging incentives and content repurposing for audience capture and awareness, and maximizing discoverability of authors and titles through e-book and website optimization, as well as traditional, off-line marketing methods.
Speakers
03/19/2012 ¦ UN-WINE NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: UN-WINE NETWORKING RECEPTION
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ TWEETUP & NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: TWEETUP & NETWORKING RECEPTION
Track: Book,Magazine
Location: Exhibit Hall, 5th Floor
In an effort to get to know our social community on a more personal level, you are invited to the Publishing Business Conference & Expo Tweetup & Networking Reception (We’ll call it the Tweetup for short!) on March 19th, 2012 at the NY Marriott Marquis.
Registering for the Tweetup includes a free drink ticket for any registrants, plus a FREE Expo Pass for any of our publishing industry friends.
NOTE: You must be registered for the Tweetup to receive the free drink ticket.
You can register for the event here:
http://publishingbusiness.com/tweetup/
The FREE Expo Pass includes access to the Tweetup, Technology & Solutions Sessions, the Exhibit Hall and to the show’s highly anticipated keynote events!
You can check out all of the benefits of the Expo Pass here:
http://www.publishingbusiness.com/free-expo-pass/
03/20/2012 ¦ EXHIBIT HALL OPENS
Time: 08:30 AM - 03:00 PM
Title: EXHIBIT HALL OPENS
Track: Book,Magazine
Location: 5th Floor, Westside Ballroom
03/20/2012 ¦ Book Executive Keynote Panel
Time: 09:00 AM - 09:55 AM
Title: Book Executive Keynote Panel
Track: Book
Location: Astor Ballroom, 7th Floor
As the industry evolves from corner to corner—from production to formats and rights to distribution to and retail, and consumer consumption—different challenges, and new priorities and business models are emerging for book publishers. Various segments within the industry are placing an emphasis on certain key issues that need to be resolved and in what direction their businesses will be facing in the future.
Be a part of the industry discussion and search for solutions to major issues affecting different industry segments, such as:
- the impact of libraries and e-book lending,
- free vs. paid content,
- the challenge of discoverability following retail bookstores' decline, and the future of independent bookstores
- self-publishing and what it means for existing businesses,
- the changing ways content can be delivered,
- innovations in new content formats and the need for technology to support those innovations
- what publishing companies will look like in just 3 or even 5 years, and much more.
Speakers
03/20/2012 ¦ Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative
Time: 09:00 AM - 09:55 AM
Title: Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative
Track: Book,Magazine
Location: Wilder, 4th Floor
On April 3, 2010 the publishing ecosystem was changed forever. The launch of Apple's iPad signaled an exciting new era of interactive, innovative publications, accompanied by new revenue opportunities. In this session, learn how the IDEAlliance nextPub initiative will help publishers address the tablet challenge by creating digital-first, platform-agnostic workflows. Peter Meirs, Vice President of Production Technologies, Time Inc. and chair of the nextPub Initiative, will share his vision for the future and Dianne Kennedy, VP of Emerging Technologies, IDEAlliance, will provide highlights of the new specifications that form the foundation for next-generation publishing workflows.
Speakers
03/20/2012 ¦ INTERQUEST's Digital Book Printing Forum (Track: Book)
Time: 09:00 AM - 05:00 PM
Title: INTERQUEST's Digital Book Printing Forum (Track: Book)
Track: Book
Location: Julliard/Imperial/ & Broadhurst/Belasco, 5th Floor
For the 7th consecutive year, INTERQUEST is producing a special seminar devoted to digital book production during the Publishing Business Conference & Expo. The 2012 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company's latest research in the field. This full-day program will feature executives from leading digital printing systems vendors, printers, and book publishing companies discussing their experience, applications, and challenges faced with digital printing. Market research and technology updates will be a focus throughout the day.
Sponsors
03/20/2012 ¦ International Trends in E-book Consumption: Bowker unveils highlights from its first-ever major study of this scope
Time: 10:05 AM - 10:55 AM
Title: International Trends in E-book Consumption: Bowker unveils highlights from its first-ever major study of this scope
Track: Book
Location: O'Neil, 4th Floor
Bowker, the leading provider of market research information and business intelligence on book markets in the U.S., through BML Bowker, in the U.K., recenlty launched a major study to assess and track device adoption, attitudes, and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. The study, commencing in January 2012 and repeating annually, will enable comparisons between e-book markets in countries experiencing different growth patterns and arm the publishing industry with a comprehensive range of qualitative and quantitative data.
The project will map the current state of e-book use and acceptance around the world, creating a benchmark from which to track trends during subsequent studies. Consumers from these countries will be surveyed on their purchases of digital content versus traditional formats in multiple settings and contexts. The study will also
explore the use and ownership of devices, from dedicated e-book readers to tablets.
Be the first to learn the significant highlights of this major research endeavor, as Bowker’s Kelly Gallagher provides a look into its first executive summary of the findings.
Speakers
03/20/2012 ¦ Developing a Profitable E-commerce Strategy (for Book Publishers)
Time: 10:05 AM - 10:55 AM
Title: Developing a Profitable E-commerce Strategy (for Book Publishers)
Track: Book
Location: Ziegfield, 4th Floor
With the fate of brick-and-mortar bookstore chains in question, and controversy over online discounting of print and e-books, many publishers are taking matters into their own hands, and focusing on selling direct to their consumers. On publishers' e-commerce sites, the publisher can exercise total control over pricing, fulfillment and the overall customer experience. This session will provide strategies for developing or refining your own e-commerce efforts for maximum sales, ease of purchase, and cross-selling opportunities.
Speakers
Sponsors
03/20/2012 ¦ Create Once: Distribute Everywhere (Track: Book)
Time: 10:05 AM - 10:55 AM
Title: Create Once: Distribute Everywhere (Track: Book)
Track: Book
Location: Odets, 4th Floor
Content delivery issues continue to change rapidly. Some forward motion can be said to have occurred. Decisions for most publishers have moved past, "SHOULD I create files for multiple distribution channels?" to other questions, many of which will be addressed in this essential session.
- What do I need to do during content production?
- What kind of files do I need to create?
- What's the best way to make this happen-- internally? Hire outside vendor?
- What about legacy/backlist titles?
- How many types of files do I need to create?
- Is EPUB the standard now? Will it be in the future?
- Where should I be placing/selling my e-books? What are advantages/disadvantages of Amazon, Google, etc.?
Speakers
Frank Grazioli
Director of Production and Content Technology
John Wiley & Sons’ Professional and Trade
03/20/2012 ¦ The Future of E-books: Executive Panel (Track: Book)
Time: 11:10 AM - 12:00 AM
Title: The Future of E-books: Executive Panel (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
E-book sales are spiraling upward. How far will they go? What will e-books look like in 5 years … or even 2? What will e-readers look like? Will limitations on color, complex document formats and standards be resolved? Will enhanced e-books become the norm? When is an enhanced e-book no longer a “book”? How will e-readers fit in amongst the tablets and smartphones? What book segments will be most impacted by coming changes in e-book technologies and platforms, as well as consumer demand?
Learn the answers to these and many more questions about the future of e-books in this session.
Speakers
Jeffrey Mathews
Vice President of Corporate Strategy, Business Development and Investor Relations
Scholastic
03/20/2012 ¦ Success Stories and Surefire Social Media Strategies
Time: 11:10 AM - 12:00 PM
Title: Success Stories and Surefire Social Media Strategies
Track: Book
Location: Odets, 4th Floor
Twitter and Facebook and Tumblr, oh my! No, we’re not in Oz. But the world of social media can feel like a strange and magical place. Social media gives you something that can be both incredibly powerful and a little bit scary: Direct contact with your readers. Learn from people who’ve done it how to leverage creative and innovative social media campaigns that foster interaction, increase brand awareness and loyalty, build buzz and, ultimately, help you sell more books and boost your bottom line.
Speakers
03/20/2012 ¦ The Strategic Role of the Cloud in Conversion and Delivery of Digital Media
Time: 01:15 PM - 02:10 PM
Title: The Strategic Role of the Cloud in Conversion and Delivery of Digital Media
Track: Book
Location: O'Neil, 4th Floor
Cloud computing is a model of delivering technology from a server over a network. The cloud can deliver data storage capacity, software functionality or any other computing resource. The cloud is particularly relevant to publishers as a platform for the conversion and delivery of digital media.
Publishers traditionally have had options for digital media delivery:
Build their own technology platform -- an often expensive and risky proposition, or
Use a distribution partner's platform -- in exchange for sharing revenue.
This session will discuss how the cloud is more than the latest fad or buzzword, but an essential element in a successful digital publishing initiative. The emergence of the cloud is a transformational event, that can allow publishers to regain strategic control.
We will see how, if publishers are to control their digital destiny, they must be in control of their own cloud-based digital delivery resources -- rather than relying solely the platforms of distribution partners.
Effective cloud-based delivery programs leverage:
high levels of automation
cross-device, cross-channel distribution capabilities
usage-based service fees
This session will show how publishers of all sizes can use cloud-based services to regain control of their digital destiny -- without breaking the bank.
Speakers
03/20/2012 ¦ E-books, Apps & Print Books … Working Together
Time: 01:15 PM - 02:10 PM
Title: E-books, Apps & Print Books … Working Together
Track: Book
Location: Odets, 4th Floor
Digital or Print? It need not be an either/or proposition. Some of the most successful and forward-thinking companies are leveraging their content across multiple platforms. Some study the usage habits of their users to create multi-faceted titles that incorporate multiple usage moments. Others use apps and e-books to create buzz for their print products. And others still identify the unique properties of each channel to ensure they're releasing each product in its ideal form. Learn strategies for making print and digital work for your company… and for each other!
Speakers
03/20/2012 ¦ ICE CREAM BREAK
Time: 02:15 PM - 03:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/20/2012 ¦ How Book Publishers Are Profiting from the Growing Self-Publishing Market
Time: 03:15 PM - 04:00 PM
Title: How Book Publishers Are Profiting from the Growing Self-Publishing Market
Track: Book
Location: O'Neil, 4th Floor
Book publishers are beginning to see the booming self publishing market as less of a threat and more of an opportunity. Utilizing their traditional expertise in marketing, distribution, editing and author development, publishers are carving a new niche for themselves as service providers for aspiring writers looking to do more than pay to have a book published, only to watch it languish in obscurity amid thousands of other works available online. In this informative session, hear representatives from several publishers talk about how they have seen substantial success in using their brands, resources and know-how to profit from this growing market.
Speakers
03/20/2012 ¦ Book Session: Achieving an XML First Workflow
Time: 03:15 PM - 04:00 PM
Title: Book Session: Achieving an XML First Workflow
Track: Book
Location: Odets, 4th Floor
The goal for an XML-first workflow is often compared to the holy grail of publishing production. Hear from industry experts on how XML can streamline your entire production process and enable more flexible multiplatform publishing, including easier evolution as new technologies and output platforms evolve.
Speakers
03/20/2012 ¦ Mobile Strategy Summit for Book Publishers (Track: Book)
Time: 03:15 PM - 05:00 PM
Title: Mobile Strategy Summit for Book Publishers (Track: Book)
Track: Book
Location: Lyceum/Carnegie, 5th Floor
With the advent of smartphones and tablet computers, book publishers are faced with multiple challenges as well as opportunities. Join this in-depth discussion of strategies and ideas to help you minimize the challenges and maximize the opportunities in the mobile marketplace, including:
- Mobile websites: development and ongoing costs, benefits to users, ROI
- Mobile apps: content creation, app development, format selection, strategic pricing, user-interface and user-friendliness
- Content preparation for optimal conversion for future format options
- What to look for in an app developer/partner
- Partner or create in-house?
- What apps are selling? Why?
- Consumer usage trends among book apps and mobile sites.
- Enhanced e-book apps: The good, the bad and the ugly.
- New trends and technologies you can expect on the horizon.
… and more!
Speakers
Carol Wolfe
American Society of Health-System Pharmacists, Inc.
Vice President, Publications and Drug Information Systems Office
03/20/2012 ¦ Closing Address: Bob Sacks (Track: Book, Magazine)
Time: 04:15 PM - 05:00 PM
Title: Closing Address: Bob Sacks (Track: Book, Magazine)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
As the final speaker of the conference, Bob Sacks will resolve and
analyze the combined meaning of previous presentations of the Publishing
Executive Conference and coordinate their highlights into a publishing
dialog of where we are and where we are headed.
He will discuss the:
1) The Disruptive Factors that changing technologies bring to
business and newly evolving social patterns
2) Analysis and market revenue predictions of printed, paginated
products
3) Printing and publishing myth-busting
4) The powers of the paginated page and why they still drive revenue
5) How we communicate alters what we communicate
6) Competition redefined - new and unusual business alliances
7) Actionable advice - What do we need to consider now?
Speakers
03/21/2012 ¦ MediaIDEAS TH(ink) E-Reading Summit
Time: 08:30 AM - 12:15 PM
Title: MediaIDEAS TH(ink) E-Reading Summit
Track: Book,Magazine
Location: Soho Complex, Empire/Hudson, & Gramercy/Olmstead, 7th Floor
IMPORTANT: There is an additional fee to attend this session.
Only $125 for Publishing Business Conference registrants
(regular rate is $225).
The 2012 TH(ink) E-reading Summit : Brands, Content and Discovery is a half day of programming that offers a better understanding of how e-reading technologies and market developments will crate opportunities for selling content from book and magazine publishers.
Presented by by mediaIDEAS, Book Business, Publishing Executive and the Publishing Business Conference, attendees will discover the best strategies and business models to help them become more competitive in this dramatically expanding marketplace.
For more information on the TH(ink) E-reading Summit – including a full agenda, list of speakers and sponsorship information – please visit: http://www.thinkereadingsummit.com/.
03/21/2012 ¦ Intensive Worskhop: Developing Your Social Media Game Plan
Time: 09:00 AM - 12:00 PM
Title: Intensive Worskhop: Developing Your Social Media Game Plan
Track: Book,Magazine
Location: Wilder, 4th Floor
Many publishers' social media efforts are disjointed at best, with various staff members occasionally and usually inconsistently tweeting or posting updates on Facebook, Linked-in or various other social media platforms, with no goals or measurements for success in place. Even major publications launch major initiatives, such as Facebook contests, interviews, etc., to increase their social media reach, but then fall silent, as no follow-up engagement is planned, losing the audience they worked hard to build.
Learn from one of the industry's foremost social media experts how your company can set up a social media game plan—a companywide strategy that you can implement and maintain to maximize the ROI to your publications, events, and more, using social media, through specific channels such as blogs, Twitter, Youtube, Google+ and Facebook.
Take home step-by-step directives to get your social media efforts aligned with goals and measures for determining their success. Find out what you can achieve with your current publication staff or dedicated social media staff.
Don't let your social media efforts go to waste. Find out how to not only build your audience, but to engage them regularly. Learn how to set up a strategy that can make the most of the time and resources that you are already investing.
Speakers
03/21/2012 ¦ App Forum: From Strategy to Implementation for Profit
Time: 09:00 AM - 12:00 PM
Title: App Forum: From Strategy to Implementation for Profit
Track: Book,Magazine
Location: Odets, 4th Floor
Join this in-depth exploration of best practices in app development and creation strategies to help you forge a profitable path through this burgeoning marketplace:
1. Market Overview:
- Publishing apps (statistics on general app use as well as those specific to publishing) ... and potential in the marketplace.
- Examples of publishing apps that have been successful.
- Types of apps publishers are launching: gaming apps (in book and magazine publishing), whitepaper apps, data apps, magazine apps, book apps, etc., and what is seeing the most success?
2. Where to Start:
- Conceptualizing content that is best suitable for the app environment.
- Analyzing available tools, partners ... vs. should publishers consider?building internally?
- Prepare to launch/support/maintain on all platforms for:
a. phones (iPhone, Android, Blackberry, Windows, Symbian)
b. tablets (iPad, Blackberry, Nook, Amazon, etc.) - Possible costs for various options.
3. Creating the App:
- How to build the app ... whether internally or with a partner.
- Determining goals for the app (brand extension, driving revenue, audience development/name acquisition, etc.)?.
- Prepare to syndicate/update content with a CMS or such methodology.
4. Getting Your App Into the Market:
- Platform considerations
- Getting your app noticed in app market ... or other ways to market it.
- Be secure and build in a secure manner.
5. Monetizing the App
- Pricing suggestions vs. free apps ... pros and cons and various goals that each can help achieve?.
- Advertising -- single sponsors, in-app advertising, etc.
Speakers
03/19/2012 ¦ Coffee and Welcome
Time: 09:00 AM - 09:15 AM
Title: Coffee and Welcome
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
03/19/2012 ¦ Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)
Time: 09:15 AM - 09:35 AM
Title: Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
The press has called him Bloomberg Businessweek's "Boy Wonder" … and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.
But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek's 2011 "Hot List" as one of the most influential magazines of the year, and Reuter's media columnist Jack Shafer recently wrote that Bloomberg Businessweek is "the best magazine in America."
Hear how Tyrangiel transformed Bloomberg Businessweek and created a new vision for a weekly magazine to thrive amidst a shifting magazine marketplace and evolving consumer media-consumption habits. Learn what tactics can help a magazine overcome the changes and challenges facing publications today.
Speakers
03/19/2012 ¦ Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)
Time: 10:35 AM - 11:20 AM
Title: Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
David Carr, media and culture columnist and reporter for The New York Times, will be interviewing Flipboard's Editorial Director, Josh Quittner, during this special guest keynote event.
Carr, internationally known for his writing on media issues including print, digital, film, radio and television, will question Quittner about Flipboard, the popular iPad and iPhone app that aggregates content shared through social networks in a magazine-style interface.
Flipboard has made headlines for its innovative use of social media to present relevant content to readers. In the words of company founder Mike McCue, it seeks to "re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher's brand while opening up entirely new advertising possibilities." Flipboard struck a high-profile deal with Condé Nast in July to associate brand advertising with specific content.
Quittner joined Flipboard from his long-time job at Time Inc., where he was the digital editorial director for the News, Sports and Business Group. He oversaw the development of Time's iPad version and has worked on a slew of other digital and tablet products.
Speakers
03/19/2012 ¦ EXHIBIT HALL OPENS
Time: 11:30 AM - 06:00 PM
Title: EXHIBIT HALL OPENS
Track: Book,Magazine
Location: Westside Ballroom, 5th Floor
03/19/2012 ¦ Improving Your Integrated Sales Tactics and Results (Track: Magazine)
Time: 01:15 PM - 02:10 PM
Title: Improving Your Integrated Sales Tactics and Results (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
All publishers are adding platforms to reach audiences and therefore creating new opportunities for marketers. How you approach selling multiple platforms will determine the level of your success. In this session, you will learn how to approach solution-based selling, find new customer budgets, sell integrated programs, and create happy customers. Traditional media sales organizations may no longer work as well as they did in the past, and we’ll also review ideas on sales structure, training, compensation, management and effectiveness.
Speakers
03/19/2012 ¦ Mobile and Digital Magazine Symposium (Track: Magazine)
Time: 01:15 PM - 04:15 PM
Title: Mobile and Digital Magazine Symposium (Track: Magazine)
Track: Magazine
Location: Julliard/Imperial/ & Broadhurst/Belasco, 5th Floor
Join this annual, interactive discussion on the evolving landscape for digital magazine editions and mobile content. The fourth-annual symposium will explore:
* The evolution of apps and the mobile Web as publishers adapt to new devices, distribution challenges and the promise of HTML5
* Audience development
* New advertising and revenue opportunities
* Business models for digital editions and case studies of success
* How to allocate resources internally and when/what to outsource
* Current and future platforms, formats and much more!
Speakers
Sponsors
03/19/2012 ¦ The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers (Track: Magazine)
Time: 02:20 PM - 03:10 PM
Title: The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
A provocative exploration of the new metrics for success, this session
will challenge the traditional thinking of circulation size, unique visitors and page views, for more robust revenue models and precise analytics. Panel discussion will revolve around the importance of investing in measurement, and explore the reasons to embrace these metrics as drivers of profitability.
Speakers
03/19/2012 ¦ ICE CREAM BREAK
Time: 03:15 PM - 04:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ The Postal Service Issues and Changes … And What Can Be Done About Them (Track: Magazine)
Time: 04:05 PM - 05:00 PM
Title: The Postal Service Issues and Changes … And What Can Be Done About Them (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
Significant changes are taking place both within and outside of the Postal Service, including rate increases, postal reform legislation, facility consolidation, automation, and alternate delivery. Two industry experts, Bernie Schraml of Bloomberg Businessweek and Jim O'Brien of Time Inc., will provide an update on the key issues facing mailers and practical advice on how to navigate through these changes.
Speakers
Sponsors
03/19/2012 ¦ The New Way to Manage Content Across Platforms: Monitor Audience Behavior
Time: 04:05 PM - 05:00 PM
Title: The New Way to Manage Content Across Platforms: Monitor Audience Behavior
Track: Magazine
Location: Wilder, 4th Floor
Learning Objectives
1. Manage content based on evidence of audience behavior
2. Create content for all contexts.
3. Break down organizational silos related to content
Use the evidence of behavior to better manage the most important metric: your reader/member/customer’s time. Today business strategy is centered on getting people to the right place and quickly (whether that is print, digital version, site, mobile). Let’s help them be successful by helping them accomplish what they want to do in print, your web site, mobile, events, etc. Create, design and deliver content for all contexts based on what your audience wants to learn and is trying to do, regardless of the method of distribution. Content strategy is a buzzword and most often used when talking about websites. Veteran publishing adviser Sabatier will demonstrate the advantages of strategic thinking that spawns planning that is platform agnostic.
Content strategy can be measured, but are we measuring the wrong things? We often miss or ignore the opportunity to create re-usable content, divorced from presentation. Strategy includes matching needs with type of content, your “lens” or filter and signature content.
Sabatier has been sharing her approach to content strategy with publishers the past two years with results that are measurable and positive. This session introduces a process that equips you to plan and deliver content to audiences with multiple profiles and needs amid a growing list of competitors (and shrinking resources) that works for your business goals.
Speakers
03/19/2012 ¦ Mobile and Digital Magazine Symposium Networking Reception (Track: Magazine)
Time: 04:15 PM - 05:00 PM
Title: Mobile and Digital Magazine Symposium Networking Reception (Track: Magazine)
Track: Magazine
Location: Julliard/Imperial/ B Roadhurst, 5th Floor
The Mobile and Digital Magazine Symposium will conclude with 45 minutes of networking within the conference room.
03/19/2012 ¦ UN-WINE NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: UN-WINE NETWORKING RECEPTION
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ TWEETUP & NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: TWEETUP & NETWORKING RECEPTION
Track: Book,Magazine
Location: Exhibit Hall, 5th Floor
In an effort to get to know our social community on a more personal level, you are invited to the Publishing Business Conference & Expo Tweetup & Networking Reception (We’ll call it the Tweetup for short!) on March 19th, 2012 at the NY Marriott Marquis.
Registering for the Tweetup includes a free drink ticket for any registrants, plus a FREE Expo Pass for any of our publishing industry friends.
NOTE: You must be registered for the Tweetup to receive the free drink ticket.
You can register for the event here:
http://publishingbusiness.com/tweetup/
The FREE Expo Pass includes access to the Tweetup, Technology & Solutions Sessions, the Exhibit Hall and to the show’s highly anticipated keynote events!
You can check out all of the benefits of the Expo Pass here:
http://www.publishingbusiness.com/free-expo-pass/
03/20/2012 ¦ EXHIBIT HALL OPENS
Time: 08:30 AM - 03:00 PM
Title: EXHIBIT HALL OPENS
Track: Book,Magazine
Location: 5th Floor, Westside Ballroom
03/20/2012 ¦ The Move from Media Sales to Marketing Services
Time: 09:00 AM - 09:55 AM
Title: The Move from Media Sales to Marketing Services
Track: Magazine
Location: Ziegfield, 4th Floor
Not only has publishing itself changed, but the way it is sold to marketers has changed. Marketers today demand more than just a 12-time ad placement, and even more than digital ads and their trackability. They are turning to publisher to become marketing partners, helping them to reach specific audiences and to achieve specific goals.
They want custom programs that make sense for their objectives. Every marketing customer is unique, and savvy publishers are taking advantage of the opportunity to serve these marketers with unique marketing solutions. Publishers have the captive audiences to offer marketers, and they can capture all of their potential marketing clients' marketing spend with the right approach. Marketing is no longer limited to ads; we're talking social media campaigns, video, custom content (publications, e-newsletters, digital editions, etc.), events, and more.
Learn how to evolve your sales efforts from media sales to offering marketing services that can provide a major boost to your bottom line.
Speakers
03/20/2012 ¦ Monetizing Your Existing Content in New Ways and Formats
Time: 09:00 AM - 09:55 AM
Title: Monetizing Your Existing Content in New Ways and Formats
Track: Magazine
Location: O'Neil, 4th Floor
Today, more than ever, publishers are constantly looking for ways to maximize the return on the valuable content they create. Many have found successful ways to repurpose content across their websites (often as paid-products), publications, and for third-party licensing. Find out how publishers are tapping the full potential of their content via repurposing, repackaging and re-selling, as well as e-sales, and how they are tapping the growing custom-content/article-marketing field.
PLUS, LEARN ABOUT A MAJOR NEW TREND! With the advent of e-books, magazine publishers have a whole new world opened up to them for repurposing their content, and even selling new content, for profit. Learn from publishers who have created and sold e-books about the process of creating an e-book: from conception to design, pricing, distribution and more.
Speakers
03/20/2012 ¦ Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative
Time: 09:00 AM - 09:55 AM
Title: Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative
Track: Book,Magazine
Location: Wilder, 4th Floor
On April 3, 2010 the publishing ecosystem was changed forever. The launch of Apple's iPad signaled an exciting new era of interactive, innovative publications, accompanied by new revenue opportunities. In this session, learn how the IDEAlliance nextPub initiative will help publishers address the tablet challenge by creating digital-first, platform-agnostic workflows. Peter Meirs, Vice President of Production Technologies, Time Inc. and chair of the nextPub Initiative, will share his vision for the future and Dianne Kennedy, VP of Emerging Technologies, IDEAlliance, will provide highlights of the new specifications that form the foundation for next-generation publishing workflows.
Speakers
03/20/2012 ¦ Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads (Track: Magazine)
Time: 10:05 AM - 10:55 AM
Title: Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads (Track: Magazine)
Track: Magazine
Location: Wilder, 4th Floor
You've established a social media foundation through brand and staff profiles, share buttons and coordinated outreach and promotion. Now you need to take your efforts to the next level. What's the right mix of Facebook integration? Are you A/B testing the placement and messaging of your social buttons? How do you maintain active social outposts without sacrificing on-site community and engagement? Which third-party services can help you get it all right?
Learn how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.
Speakers
03/20/2012 ¦ Driving Revenue … Building Significant Diversified Revenue Streams
Time: 10:05 AM - 10:55 AM
Title: Driving Revenue … Building Significant Diversified Revenue Streams
Track: Magazine
Location: Lyceum/Carnegie, 5th Floor
The key to staying strong in this changing economy is in creating diverse and innovative revenue opportunities that will engage and excite both your reader and advertising audiences. Michael Friedenberg, president & CEO of IDG Enterprise, will share the 4Cs methodology - Content, Community, Conversation, and Conversion - developed to ensure engagement between buyers and sellers is a key focus in product development. You will learn how using this methodology has led IDG Enterprise to expand its focus on creating innovative marketing services, social media, reader revenue, data services and mobile opportunities. You will hear how each channel provides multiple opportunities for revenue growth through a review of program details and customer stories.
Speakers
Sponsors
03/20/2012 ¦ Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Time: 10:05 AM - 10:55 AM
Title: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Track: Magazine
Location: Alvin/Edison, 5th Floor
A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:
- Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
- Redefined workflow technologies that save time and money
- Steering your personnel through constantly evolving workloads
- Balancing print and digital production workloads
And more!
Speakers
Greg Reeder
Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine
Marines Magazine
03/20/2012 ¦ Magazine Executive Keynote Panel (Track: Magazine)
Time: 11:05 AM - 12:00 PM
Title: Magazine Executive Keynote Panel (Track: Magazine)
Track: Magazine
Location: Astor Ballroom, 7th Floor
How are publishers overcoming the impact of the economy and a shifting advertising marketplace to grow print ad revenue and readership? What new revenue streams are they developing that are having a major impact on their businesses? How are they building their audiences? How are they providing readers and advertisers with maximum value? What is the future for print publications and digital editions amidst an increasing tablet-centric consumer environment? How are publishers building substantial digital revenue?
These are just some of the major questions that will be explored during this major industry event, where the leaders behind some of today's most successful publishing companies and brands will share their insights and strategies for thriving in a new media world.
Speakers
Sponsors
03/20/2012 ¦ E-commerce Magazine Strategies: Who's Making It Work and How (Track: Magazine)
Time: 01:15 PM - 02:10 PM
Title: E-commerce Magazine Strategies: Who's Making It Work and How (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
Call it a trend or a permanent fixture in publishing's future, but e-commerce has been attracting interest and investment from many a publisher. Whether through partnerships with outside parties, or direct efforts to sell content and related products, the efforts can be vast and varied. And, as a new business endeavor for many publishers, the road to successful e-commerce can be a bit bumpy.
Learn tips and strategies from publishers who are making e-commerce work. Find out everything you need to know from development requirements and cost ranges to options for various types of e-commerce (via partners, direct sales of your own products whether online only or via your print publications), and how to market for maximum sales.
Speakers
03/20/2012 ¦ E-mail Marketing: Boost Your Open Rates
Time: 01:15 PM - 02:10 PM
Title: E-mail Marketing: Boost Your Open Rates
Track: Magazine
Location: Wilder, 4th Floor
Whether you're sending an e-newsletter or an e-mail marketing campaign, settling for the industry-average 16 percent open rates is a tough pill to swallow. Especially when you could be reaching upwards of 60-percent open rates using the right strategies.
Find out how you can boost your e-mail open rates in this how-to focused strategy session. There are 12 absolute best practices that will help you drive reader engagement through e-mail. Learn how to use preferences, user-generated content, and reporting to sharpen how you can communicate with your readers. Use segmentation to personalize and create relevance. See what real-time testing can do to improve your campaigns … and more!
Speakers
03/20/2012 ¦ Print in 2012: Relevant, Effective & Profitable
Time: 01:15 PM - 02:10 PM
Title: Print in 2012: Relevant, Effective & Profitable
Track: Magazine
Location: Lyceum/Carnegie, 5th Floor
Attend this session to learn more about what's really happening in the magazine retail market and where the opportunities lie. You'll gain insights from experts in the industry on topics such as:
1. Telling our Story – dispelling myths and sharing results
2. Digital Versions – success stories at retail
3. Consumer survey results – preference for print as prime delivery vehicle
4. Retailers are bullish about print – here’s why
5. The Power of Print Brands at Retail – opportunities and successes
Panel chair:
• Jay Annis, Vice President, Trade Sales,The Taunton Press, and President, PBAA (Periodical & Book Association of America)
Panelists will include:
• Chris Moody, General Manager, Director Print Information Products, Consumer Reports
Additional planned retail and distributor panelists will be announced.
Speakers
03/20/2012 ¦ ICE CREAM BREAK
Time: 02:15 PM - 03:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/20/2012 ¦ Easy, Effective Ways to Grow Your Audience
Time: 03:15 PM - 04:00 PM
Title: Easy, Effective Ways to Grow Your Audience
Track: Magazine
Location: Ziegfield, 4th Floor
Audience development has gotten more complicated in the new multi-platform publishing environment, with an array of channels out there claiming to be the "magic bullet" for attracting eyes to a publisher's product. Is social media the key, and if so, do "likes" add up to anything more than a cute thumbs up? How can digital editions help you stand out online? What's the best way to cross-market digital and print products? What about the "findability" problem for apps? Where do traditional strategies such as direct marketing fit in? Join us as our panelists tackle these questions and more. Attendees will learn various ways publishers are building audience, whether to convert to subscribers or for lead-generation efforts to serve marketers. You'll leave with concrete strategies for making your audience development goals a reality.
Speakers
03/20/2012 ¦ Enhancing the Value of Print Magazines for Advertisers and Readers (Track: Magazine)
Time: 03:15 PM - 04:00 PM
Title: Enhancing the Value of Print Magazines for Advertisers and Readers (Track: Magazine)
Track: Magazine
Location: Wilder, 4th Floor
Find out how you can increase the value of you print publications for both your readers and advertisers. Learn unique offerings you can sell to advertisers to create maximum impact and value for ads that is difficult or impossible to recreate in digital media.
Esquire magazine has been a pioneer in pushing print's boundaries to deliver innovative print enhancements for advertising appeal and newsstand impact. Hear from Esquire's Richard Dorment on various successful efforts Esquire has undertaken, such as:
- the first major publication to use an E ink cover
- the window treatment on its cover
- the origami cover
- the mix and match faces cover
- the editorial use of QR codes to enable in-book shopping
- next-generation Augmented Reality (i.e., geotagging images/videos so they can be experienced anywhere in America) … and more.
Speakers
03/20/2012 ¦ Closing Address: Bob Sacks (Track: Book, Magazine)
Time: 04:15 PM - 05:00 PM
Title: Closing Address: Bob Sacks (Track: Book, Magazine)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
As the final speaker of the conference, Bob Sacks will resolve and
analyze the combined meaning of previous presentations of the Publishing
Executive Conference and coordinate their highlights into a publishing
dialog of where we are and where we are headed.
He will discuss the:
1) The Disruptive Factors that changing technologies bring to
business and newly evolving social patterns
2) Analysis and market revenue predictions of printed, paginated
products
3) Printing and publishing myth-busting
4) The powers of the paginated page and why they still drive revenue
5) How we communicate alters what we communicate
6) Competition redefined - new and unusual business alliances
7) Actionable advice - What do we need to consider now?
Speakers
03/21/2012 ¦ MediaIDEAS TH(ink) E-Reading Summit
Time: 08:30 AM - 12:15 PM
Title: MediaIDEAS TH(ink) E-Reading Summit
Track: Book,Magazine
Location: Soho Complex, Empire/Hudson, & Gramercy/Olmstead, 7th Floor
IMPORTANT: There is an additional fee to attend this session.
Only $125 for Publishing Business Conference registrants
(regular rate is $225).
The 2012 TH(ink) E-reading Summit : Brands, Content and Discovery is a half day of programming that offers a better understanding of how e-reading technologies and market developments will crate opportunities for selling content from book and magazine publishers.
Presented by by mediaIDEAS, Book Business, Publishing Executive and the Publishing Business Conference, attendees will discover the best strategies and business models to help them become more competitive in this dramatically expanding marketplace.
For more information on the TH(ink) E-reading Summit – including a full agenda, list of speakers and sponsorship information – please visit: http://www.thinkereadingsummit.com/.
03/21/2012 ¦ Intensive Worskhop: Developing Your Social Media Game Plan
Time: 09:00 AM - 12:00 PM
Title: Intensive Worskhop: Developing Your Social Media Game Plan
Track: Book,Magazine
Location: Wilder, 4th Floor
Many publishers' social media efforts are disjointed at best, with various staff members occasionally and usually inconsistently tweeting or posting updates on Facebook, Linked-in or various other social media platforms, with no goals or measurements for success in place. Even major publications launch major initiatives, such as Facebook contests, interviews, etc., to increase their social media reach, but then fall silent, as no follow-up engagement is planned, losing the audience they worked hard to build.
Learn from one of the industry's foremost social media experts how your company can set up a social media game plan—a companywide strategy that you can implement and maintain to maximize the ROI to your publications, events, and more, using social media, through specific channels such as blogs, Twitter, Youtube, Google+ and Facebook.
Take home step-by-step directives to get your social media efforts aligned with goals and measures for determining their success. Find out what you can achieve with your current publication staff or dedicated social media staff.
Don't let your social media efforts go to waste. Find out how to not only build your audience, but to engage them regularly. Learn how to set up a strategy that can make the most of the time and resources that you are already investing.
Speakers
03/21/2012 ¦ App Forum: From Strategy to Implementation for Profit
Time: 09:00 AM - 12:00 PM
Title: App Forum: From Strategy to Implementation for Profit
Track: Book,Magazine
Location: Odets, 4th Floor
Join this in-depth exploration of best practices in app development and creation strategies to help you forge a profitable path through this burgeoning marketplace:
1. Market Overview:
- Publishing apps (statistics on general app use as well as those specific to publishing) ... and potential in the marketplace.
- Examples of publishing apps that have been successful.
- Types of apps publishers are launching: gaming apps (in book and magazine publishing), whitepaper apps, data apps, magazine apps, book apps, etc., and what is seeing the most success?
2. Where to Start:
- Conceptualizing content that is best suitable for the app environment.
- Analyzing available tools, partners ... vs. should publishers consider?building internally?
- Prepare to launch/support/maintain on all platforms for:
a. phones (iPhone, Android, Blackberry, Windows, Symbian)
b. tablets (iPad, Blackberry, Nook, Amazon, etc.) - Possible costs for various options.
3. Creating the App:
- How to build the app ... whether internally or with a partner.
- Determining goals for the app (brand extension, driving revenue, audience development/name acquisition, etc.)?.
- Prepare to syndicate/update content with a CMS or such methodology.
4. Getting Your App Into the Market:
- Platform considerations
- Getting your app noticed in app market ... or other ways to market it.
- Be secure and build in a secure manner.
5. Monetizing the App
- Pricing suggestions vs. free apps ... pros and cons and various goals that each can help achieve?.
- Advertising -- single sponsors, in-app advertising, etc.
Speakers
03/19/2012 ¦ Leveraging Technology Today to Drive Your Business Tomorrow : Technology & Solutions Session Presented by SPi Global
Time: 12:15 PM - 12:35 PM
Title: Leveraging Technology Today to Drive Your Business Tomorrow : Technology & Solutions Session Presented by SPi Global
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impacts those changes are having on publishing companies worldwide are nearly impossible to summarize. However, as with most storms, breaks in the clouds have emerged, through which new opportunities have shined brightly. At this session we will discuss the significant opportunities for publishers and content providers and how to best create a roadmap for future business growth.
Speakers
Sponsors
03/19/2012 ¦ Interactive Print – An Integrated Approach Presented by Quad/Graphics
Time: 12:15 PM - 12:35 PM
Title: Interactive Print – An Integrated Approach Presented by Quad/Graphics
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
The technology landscape that connects Print and Mobile together can be
confusing. Matt will provide an overview and technology showcase – as
well as presenting real and practical examples for how you can use
technologies like Quick Response, Image Recognition, Augmented Reality,
and Near Field Communications today. In addition, he'll preview where
these technologies are headed and how the right integrated approach can
help you future-proof your publishing business for the ever accelerating
pace of technology change.
Speakers
Sponsors
03/19/2012 ¦ Digital to Print? The Kit Raises Eyebrows on How to Succeed: Technology & Solutions Session Presented by Texterity
Time: 12:45 PM - 01:05 PM
Title: Digital to Print? The Kit Raises Eyebrows on How to Succeed: Technology & Solutions Session Presented by Texterity
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
The Kit, a stylish beauty and health magazine, launches as a digital-only publication in 2010, quickly expands their offerings to a mobile app, is bought up by big-name media in just 10 months, and now distributes hundreds of thousands of print copies each week within Canada’s largest newspaper.
The Kit turns the publishing world upside down, showing us that even a small publisher can move from digital to mobile to print, all while cross-promoting their channels. Discover how The Kit succeeds in growing readership and attracting key advertisers, like Chanel, Calvin Klein, Aveeno, and L’Oreal Paris.
Speakers
Sponsors
03/19/2012 ¦ The Fastest 20 Minutes on Email Marketing for Publishers You Will Ever Attend: Technology & Solutions Session Presented by EmailDirect.com
Time: 12:45 PM - 01:05 PM
Title: The Fastest 20 Minutes on Email Marketing for Publishers You Will Ever Attend: Technology & Solutions Session Presented by EmailDirect.com
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
Join email marketing guru and EmailDirect.com Co-Founder, Chris Bryan for a quick but extensive look at how top publishers are using technology like EmailDirect.com to increase email delivery, engagement and ROI. From creative building & optimization to automation, social integration and everything in between, this top level overview of email marketing for publishers should not be missed!
Speakers
Sponsors
03/19/2012 ¦ ICE CREAM BREAK
Time: 03:15 PM - 04:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ Innovations in High Volume Inkjet Production: Technology & Solutions Session Presented by: Hewlett-Packard
Time: 03:30 PM - 03:50 PM
Title: Innovations in High Volume Inkjet Production: Technology & Solutions Session Presented by: Hewlett-Packard
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
HP will discuss current and soon to be released production inkjet technologies that are taking digital printing into new and compelling spaces. Innovation in data processing, inks, paper, and other areas are driving higher productivity, increased versatility, and new opportunities for printers and publishers alike. See how these technologies are changing areas of book production, customer communication, and magazine advertising.
Speakers
Steve Welkley
Business Development Manager, Inkjet Web Press
Hewlett-Packard Company, Indigo & Inkjet Web Press Solutions
Sponsors
03/19/2012 ¦ Monetizing the Digital Relationship with Your Readers: Technology & Solutions Session Presented by Elastic Path
Time: 03:30 PM - 03:50 PM
Title: Monetizing the Digital Relationship with Your Readers: Technology & Solutions Session Presented by Elastic Path
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
You know e-books and e-magazines are vital to your future. But digital products can be so much more than electronic versions of your paper products. They can be alive — opening a whole new world of in-context interaction with your readers, for advertising, cross-selling, subscriptions, surveys, trials, add-ons, renewals and more. They can give your readers a compelling reason for a digital relationship with you the publisher, way beyond what Amazon, Barnes & Noble or Apple can offer. But readers will demand the relationship be frictionless, social and everywhere. This session will reveal the four vital enablers for exploiting this historic opportunity
Speakers
Sponsors
03/19/2012 ¦ UN-WINE NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: UN-WINE NETWORKING RECEPTION
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/20/2012 ¦ From Tablet and Mobile Apps to Facebook – Europe vs. the U.S Presented by Aysling Digital Media Solutions and Paperlit
Time: 12:15 PM - 12:35 PM
Title: From Tablet and Mobile Apps to Facebook – Europe vs. the U.S Presented by Aysling Digital Media Solutions and Paperlit
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
Join us on a spirited tour of the U.S. versus the European app market. How it’s evolved from the day the iPad hit the market, what is hot, what is missing and how the European market different from the American market.
Why has Wired-Italy chosen a hybrid app with a simplified workflow
compared to its American counterpart and how do brands like Ferrari and
Real Madrid use digital publishing to market their content and brands.
Last but not least, we will take a look at the Facebook app environment
and talk about how the same content, organized in more or less the same
way can have a very different sales and distribution strategy on a different medium such as Facebook.
Speakers
Sponsors
03/20/2012 ¦ Managing Complexity in a Cross Media Supply Chain: Technology & Solutions Session Presented by RR Donnelley
Time: 12:15 PM - 12:35 PM
Title: Managing Complexity in a Cross Media Supply Chain: Technology & Solutions Session Presented by RR Donnelley
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Publishers today face the challenge of managing an increasingly complex Cross Media Supply Chain. Declining volumes of physical media are pressuring publishers to actively manage costs while evolving business models, technologies and distribution points pressure the move to Digital. Come learn from our experience, with RR Donnelley presenting a framework towards addressing content distribution in a Cross Media environment.
Speakers
Sponsors
03/20/2012 ¦ Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization: Technology & Solutions Session Presented by MarkLogic
Time: 12:45 PM - 01:05 PM
Title: Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization: Technology & Solutions Session Presented by MarkLogic
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
Hear how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. In this session, Matt Turner, MarkLogic's Worldwide Director, Media Solutions, will review the challenges around delivering digital products in today's media enterprises and will describe how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable:
- Product managers to create digital products with assets from across an organization
- Technology teams to create a platforms for digital supply chain operations
- Business executives insight on internal and external asset usage
- Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies
This session will highlight the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.
Speakers
Sponsors
03/20/2012 ¦ Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems
Time: 12:45 PM - 01:05 PM
Title: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies' digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences.
Speakers
Sponsors
03/20/2012 ¦ ICE CREAM BREAK
Time: 02:15 PM - 03:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ Coffee and Welcome
Time: 09:00 AM - 09:15 AM
Title: Coffee and Welcome
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
03/19/2012 ¦ Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)
Time: 09:15 AM - 09:35 AM
Title: Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
The press has called him Bloomberg Businessweek's "Boy Wonder" … and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.
But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek's 2011 "Hot List" as one of the most influential magazines of the year, and Reuter's media columnist Jack Shafer recently wrote that Bloomberg Businessweek is "the best magazine in America."
Hear how Tyrangiel transformed Bloomberg Businessweek and created a new vision for a weekly magazine to thrive amidst a shifting magazine marketplace and evolving consumer media-consumption habits. Learn what tactics can help a magazine overcome the changes and challenges facing publications today.
Speakers
03/19/2012 ¦ Book Keynote Address: 10 Predictions for the Future of Book Publishing
Time: 09:40 AM - 10:25 AM
Title: Book Keynote Address: 10 Predictions for the Future of Book Publishing
Track: Book
Location: Astor Ballroom, 7th Floor
Marcus Leaver is not your ordinary executive. He’s bold and opinionated, and not afraid to take the bulls of change by the horns. Join him for his keynote address where he shares his 10 predictions for the future of publishing and how Sterling Publishing Co. Inc. is adapting its business to be fully prepared.
Speakers
03/19/2012 ¦ Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)
Time: 10:35 AM - 11:20 AM
Title: Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
David Carr, media and culture columnist and reporter for The New York Times, will be interviewing Flipboard's Editorial Director, Josh Quittner, during this special guest keynote event.
Carr, internationally known for his writing on media issues including print, digital, film, radio and television, will question Quittner about Flipboard, the popular iPad and iPhone app that aggregates content shared through social networks in a magazine-style interface.
Flipboard has made headlines for its innovative use of social media to present relevant content to readers. In the words of company founder Mike McCue, it seeks to "re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher's brand while opening up entirely new advertising possibilities." Flipboard struck a high-profile deal with Condé Nast in July to associate brand advertising with specific content.
Quittner joined Flipboard from his long-time job at Time Inc., where he was the digital editorial director for the News, Sports and Business Group. He oversaw the development of Time's iPad version and has worked on a slew of other digital and tablet products.
Speakers
03/19/2012 ¦ EXHIBIT HALL OPENS
Time: 11:30 AM - 06:00 PM
Title: EXHIBIT HALL OPENS
Track: Book,Magazine
Location: Westside Ballroom, 5th Floor
03/19/2012 ¦ Leveraging Technology Today to Drive Your Business Tomorrow : Technology & Solutions Session Presented by SPi Global
Time: 12:15 PM - 12:35 PM
Title: Leveraging Technology Today to Drive Your Business Tomorrow : Technology & Solutions Session Presented by SPi Global
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impacts those changes are having on publishing companies worldwide are nearly impossible to summarize. However, as with most storms, breaks in the clouds have emerged, through which new opportunities have shined brightly. At this session we will discuss the significant opportunities for publishers and content providers and how to best create a roadmap for future business growth.
Speakers
Sponsors
03/19/2012 ¦ Interactive Print – An Integrated Approach Presented by Quad/Graphics
Time: 12:15 PM - 12:35 PM
Title: Interactive Print – An Integrated Approach Presented by Quad/Graphics
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
The technology landscape that connects Print and Mobile together can be
confusing. Matt will provide an overview and technology showcase – as
well as presenting real and practical examples for how you can use
technologies like Quick Response, Image Recognition, Augmented Reality,
and Near Field Communications today. In addition, he'll preview where
these technologies are headed and how the right integrated approach can
help you future-proof your publishing business for the ever accelerating
pace of technology change.
Speakers
Sponsors
03/19/2012 ¦ Digital to Print? The Kit Raises Eyebrows on How to Succeed: Technology & Solutions Session Presented by Texterity
Time: 12:45 PM - 01:05 PM
Title: Digital to Print? The Kit Raises Eyebrows on How to Succeed: Technology & Solutions Session Presented by Texterity
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
The Kit, a stylish beauty and health magazine, launches as a digital-only publication in 2010, quickly expands their offerings to a mobile app, is bought up by big-name media in just 10 months, and now distributes hundreds of thousands of print copies each week within Canada’s largest newspaper.
The Kit turns the publishing world upside down, showing us that even a small publisher can move from digital to mobile to print, all while cross-promoting their channels. Discover how The Kit succeeds in growing readership and attracting key advertisers, like Chanel, Calvin Klein, Aveeno, and L’Oreal Paris.
Speakers
Sponsors
03/19/2012 ¦ The Fastest 20 Minutes on Email Marketing for Publishers You Will Ever Attend: Technology & Solutions Session Presented by EmailDirect.com
Time: 12:45 PM - 01:05 PM
Title: The Fastest 20 Minutes on Email Marketing for Publishers You Will Ever Attend: Technology & Solutions Session Presented by EmailDirect.com
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
Join email marketing guru and EmailDirect.com Co-Founder, Chris Bryan for a quick but extensive look at how top publishers are using technology like EmailDirect.com to increase email delivery, engagement and ROI. From creative building & optimization to automation, social integration and everything in between, this top level overview of email marketing for publishers should not be missed!
Speakers
Sponsors
03/19/2012 ¦ Improving Your Integrated Sales Tactics and Results (Track: Magazine)
Time: 01:15 PM - 02:10 PM
Title: Improving Your Integrated Sales Tactics and Results (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
All publishers are adding platforms to reach audiences and therefore creating new opportunities for marketers. How you approach selling multiple platforms will determine the level of your success. In this session, you will learn how to approach solution-based selling, find new customer budgets, sell integrated programs, and create happy customers. Traditional media sales organizations may no longer work as well as they did in the past, and we’ll also review ideas on sales structure, training, compensation, management and effectiveness.
Speakers
03/19/2012 ¦ E-book Conversion Workshop Part I: Intro to E-books & the Evolving E-book Landscape (Track: Book)
Time: 01:15 PM - 02:10 PM
Title: E-book Conversion Workshop Part I: Intro to E-books & the Evolving E-book Landscape (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
Gain insights into and stay on top of trends in the evolving e-book market in this session covering the current formats, devices, apps, and retailers.
Speakers
03/19/2012 ¦ Retail Sales in a Shifting Market (Track: Book)
Time: 01:15 PM - 02:10 PM
Title: Retail Sales in a Shifting Market (Track: Book)
Track: Book
Location: Odets, 4th Floor
With Borders' bankruptcy still in the rearview mirror, the industry faces a continually shifting retail landscape of declining shelf space and off-line retail venues, large and small, and a growing sea of online retailers. Though sales numbers at bricks-and-mortar locations were encouraging during the 2011 holiday season, we're all anxiously watching to see what effect the flood of e-readers in the market will have. This session will discuss trends in retail, as well as non-bookstore outlets for selling your products, including airport stores, supermarkets, gift shops, specialty stores, discount stores, book clubs, catalogs, etc. Learn how to maximize your distribution to your ideal retailers, which books sell best outside traditional retail locations (and which won't sell well at all), and how to move more books through retailers of all types.
Speakers
Brian Jud
Founder of Premium Book Company. Author of How to Make Real Money Selling Books
Premium Book Company
03/19/2012 ¦ Mobile and Digital Magazine Symposium (Track: Magazine)
Time: 01:15 PM - 04:15 PM
Title: Mobile and Digital Magazine Symposium (Track: Magazine)
Track: Magazine
Location: Julliard/Imperial/ & Broadhurst/Belasco, 5th Floor
Join this annual, interactive discussion on the evolving landscape for digital magazine editions and mobile content. The fourth-annual symposium will explore:
* The evolution of apps and the mobile Web as publishers adapt to new devices, distribution challenges and the promise of HTML5
* Audience development
* New advertising and revenue opportunities
* Business models for digital editions and case studies of success
* How to allocate resources internally and when/what to outsource
* Current and future platforms, formats and much more!
Speakers
Sponsors
03/19/2012 ¦ The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers (Track: Magazine)
Time: 02:20 PM - 03:10 PM
Title: The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
A provocative exploration of the new metrics for success, this session
will challenge the traditional thinking of circulation size, unique visitors and page views, for more robust revenue models and precise analytics. Panel discussion will revolve around the importance of investing in measurement, and explore the reasons to embrace these metrics as drivers of profitability.
Speakers
03/19/2012 ¦ E-book Conversion Workshop Part II: Intermediate/Business Overview: Creating Your Digital Strategy (Track: Book)
Time: 02:20 PM - 03:10 PM
Title: E-book Conversion Workshop Part II: Intermediate/Business Overview: Creating Your Digital Strategy (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
In this session, e-book expert Joshua Tallent will take you through a variety of issues that may or may not affect your digital strategy, including: XML workflows, InDesign workflows, outsourcing vs. in-house development, sending ePub files to Amazon, apps vs. eBooks, ePub2 vs. ePub3, and more.
Speakers
03/19/2012 ¦ Discoverability: A New Way to Drive People to Content (Track: Book)
Time: 02:20 PM - 03:10 PM
Title: Discoverability: A New Way to Drive People to Content (Track: Book)
Track: Book
Location: Odets, 4th Floor
The number of books published by tradition publishers has increased ten-fold over the past 25 years, with the number of self-published and institutionally-published books exploding, and the competition for attention from other forms of culture equally exponential.
So how do books win in the attention economy? By being discoverable and by being the source of discovery.
Our current tools are the social graph (Facebook: the "like") and the consumption graph (Amazon: "people who bought also bought"). We could yet have the taste graph (Netflix: "people who rated also rated"). And we have bookseller hand-selling -- of which there will inevitably be less.
Hear industry veteran and known thought-leader Richard Eoin Nash discuss the uses and abuses of these tools and offer a book-centric vision of cultural discovery in which Culture is the Algorithm.
Speakers
03/19/2012 ¦ ICE CREAM BREAK
Time: 03:15 PM - 04:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ Innovations in High Volume Inkjet Production: Technology & Solutions Session Presented by: Hewlett-Packard
Time: 03:30 PM - 03:50 PM
Title: Innovations in High Volume Inkjet Production: Technology & Solutions Session Presented by: Hewlett-Packard
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
HP will discuss current and soon to be released production inkjet technologies that are taking digital printing into new and compelling spaces. Innovation in data processing, inks, paper, and other areas are driving higher productivity, increased versatility, and new opportunities for printers and publishers alike. See how these technologies are changing areas of book production, customer communication, and magazine advertising.
Speakers
Steve Welkley
Business Development Manager, Inkjet Web Press
Hewlett-Packard Company, Indigo & Inkjet Web Press Solutions
Sponsors
03/19/2012 ¦ Monetizing the Digital Relationship with Your Readers: Technology & Solutions Session Presented by Elastic Path
Time: 03:30 PM - 03:50 PM
Title: Monetizing the Digital Relationship with Your Readers: Technology & Solutions Session Presented by Elastic Path
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
You know e-books and e-magazines are vital to your future. But digital products can be so much more than electronic versions of your paper products. They can be alive — opening a whole new world of in-context interaction with your readers, for advertising, cross-selling, subscriptions, surveys, trials, add-ons, renewals and more. They can give your readers a compelling reason for a digital relationship with you the publisher, way beyond what Amazon, Barnes & Noble or Apple can offer. But readers will demand the relationship be frictionless, social and everywhere. This session will reveal the four vital enablers for exploiting this historic opportunity
Speakers
Sponsors
03/19/2012 ¦ E-book Conversion Workshop Part III: Advanced: Designing for Ebooks, Enhanced E-book Ideas and Implementation (Track: Book)
Time: 04:05 PM - 05:00 PM
Title: E-book Conversion Workshop Part III: Advanced: Designing for Ebooks, Enhanced E-book Ideas and Implementation (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
In this session, Michael Calleia from Vook will join Joshua Tallent to discuss some of the enhancement options available in the current e-book market, as well as practical tips on high-quality e-book design. After a brief presentation, the floor will be opened to discussion and questions from the audience about enhanced e-books and related topics.
Speakers
03/19/2012 ¦ Get Your Print Books and E-books Noticed: Effective Marketing Strategies (Track: Book)
Time: 04:05 PM - 05:00 PM
Title: Get Your Print Books and E-books Noticed: Effective Marketing Strategies (Track: Book)
Track: Book
Location: Odets, 4th Floor
There is no doubt that digital tools and content have revolutionized the book marketing process. Many innovative ways exist for publishers to support their authors and titles in the all-important pursuit of platform. This session will teach attendees cost effective, technology-enhanced ways that publishers can help their authors build a readership, as well as cutting-edge strategies for promoting individual titles.
Topics to be addressed include assessing the current state of an author’s brand and identifying areas for intervention, creating an online strategy that goes well beyond simply setting up profiles and adding meaningless connections, leveraging incentives and content repurposing for audience capture and awareness, and maximizing discoverability of authors and titles through e-book and website optimization, as well as traditional, off-line marketing methods.
Speakers
03/19/2012 ¦ The Postal Service Issues and Changes … And What Can Be Done About Them (Track: Magazine)
Time: 04:05 PM - 05:00 PM
Title: The Postal Service Issues and Changes … And What Can Be Done About Them (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
Significant changes are taking place both within and outside of the Postal Service, including rate increases, postal reform legislation, facility consolidation, automation, and alternate delivery. Two industry experts, Bernie Schraml of Bloomberg Businessweek and Jim O'Brien of Time Inc., will provide an update on the key issues facing mailers and practical advice on how to navigate through these changes.
Speakers
Sponsors
03/19/2012 ¦ The New Way to Manage Content Across Platforms: Monitor Audience Behavior
Time: 04:05 PM - 05:00 PM
Title: The New Way to Manage Content Across Platforms: Monitor Audience Behavior
Track: Magazine
Location: Wilder, 4th Floor
Learning Objectives
1. Manage content based on evidence of audience behavior
2. Create content for all contexts.
3. Break down organizational silos related to content
Use the evidence of behavior to better manage the most important metric: your reader/member/customer’s time. Today business strategy is centered on getting people to the right place and quickly (whether that is print, digital version, site, mobile). Let’s help them be successful by helping them accomplish what they want to do in print, your web site, mobile, events, etc. Create, design and deliver content for all contexts based on what your audience wants to learn and is trying to do, regardless of the method of distribution. Content strategy is a buzzword and most often used when talking about websites. Veteran publishing adviser Sabatier will demonstrate the advantages of strategic thinking that spawns planning that is platform agnostic.
Content strategy can be measured, but are we measuring the wrong things? We often miss or ignore the opportunity to create re-usable content, divorced from presentation. Strategy includes matching needs with type of content, your “lens” or filter and signature content.
Sabatier has been sharing her approach to content strategy with publishers the past two years with results that are measurable and positive. This session introduces a process that equips you to plan and deliver content to audiences with multiple profiles and needs amid a growing list of competitors (and shrinking resources) that works for your business goals.
Speakers
03/19/2012 ¦ Mobile and Digital Magazine Symposium Networking Reception (Track: Magazine)
Time: 04:15 PM - 05:00 PM
Title: Mobile and Digital Magazine Symposium Networking Reception (Track: Magazine)
Track: Magazine
Location: Julliard/Imperial/ B Roadhurst, 5th Floor
The Mobile and Digital Magazine Symposium will conclude with 45 minutes of networking within the conference room.
03/19/2012 ¦ UN-WINE NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: UN-WINE NETWORKING RECEPTION
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/19/2012 ¦ TWEETUP & NETWORKING RECEPTION
Time: 05:00 PM - 06:00 PM
Title: TWEETUP & NETWORKING RECEPTION
Track: Book,Magazine
Location: Exhibit Hall, 5th Floor
In an effort to get to know our social community on a more personal level, you are invited to the Publishing Business Conference & Expo Tweetup & Networking Reception (We’ll call it the Tweetup for short!) on March 19th, 2012 at the NY Marriott Marquis.
Registering for the Tweetup includes a free drink ticket for any registrants, plus a FREE Expo Pass for any of our publishing industry friends.
NOTE: You must be registered for the Tweetup to receive the free drink ticket.
You can register for the event here:
http://publishingbusiness.com/tweetup/
The FREE Expo Pass includes access to the Tweetup, Technology & Solutions Sessions, the Exhibit Hall and to the show’s highly anticipated keynote events!
You can check out all of the benefits of the Expo Pass here:
http://www.publishingbusiness.com/free-expo-pass/
03/20/2012 ¦ EXHIBIT HALL OPENS
Time: 08:30 AM - 03:00 PM
Title: EXHIBIT HALL OPENS
Track: Book,Magazine
Location: 5th Floor, Westside Ballroom
03/20/2012 ¦ Book Executive Keynote Panel
Time: 09:00 AM - 09:55 AM
Title: Book Executive Keynote Panel
Track: Book
Location: Astor Ballroom, 7th Floor
As the industry evolves from corner to corner—from production to formats and rights to distribution to and retail, and consumer consumption—different challenges, and new priorities and business models are emerging for book publishers. Various segments within the industry are placing an emphasis on certain key issues that need to be resolved and in what direction their businesses will be facing in the future.
Be a part of the industry discussion and search for solutions to major issues affecting different industry segments, such as:
- the impact of libraries and e-book lending,
- free vs. paid content,
- the challenge of discoverability following retail bookstores' decline, and the future of independent bookstores
- self-publishing and what it means for existing businesses,
- the changing ways content can be delivered,
- innovations in new content formats and the need for technology to support those innovations
- what publishing companies will look like in just 3 or even 5 years, and much more.
Speakers
03/20/2012 ¦ The Move from Media Sales to Marketing Services
Time: 09:00 AM - 09:55 AM
Title: The Move from Media Sales to Marketing Services
Track: Magazine
Location: Ziegfield, 4th Floor
Not only has publishing itself changed, but the way it is sold to marketers has changed. Marketers today demand more than just a 12-time ad placement, and even more than digital ads and their trackability. They are turning to publisher to become marketing partners, helping them to reach specific audiences and to achieve specific goals.
They want custom programs that make sense for their objectives. Every marketing customer is unique, and savvy publishers are taking advantage of the opportunity to serve these marketers with unique marketing solutions. Publishers have the captive audiences to offer marketers, and they can capture all of their potential marketing clients' marketing spend with the right approach. Marketing is no longer limited to ads; we're talking social media campaigns, video, custom content (publications, e-newsletters, digital editions, etc.), events, and more.
Learn how to evolve your sales efforts from media sales to offering marketing services that can provide a major boost to your bottom line.
Speakers
03/20/2012 ¦ Monetizing Your Existing Content in New Ways and Formats
Time: 09:00 AM - 09:55 AM
Title: Monetizing Your Existing Content in New Ways and Formats
Track: Magazine
Location: O'Neil, 4th Floor
Today, more than ever, publishers are constantly looking for ways to maximize the return on the valuable content they create. Many have found successful ways to repurpose content across their websites (often as paid-products), publications, and for third-party licensing. Find out how publishers are tapping the full potential of their content via repurposing, repackaging and re-selling, as well as e-sales, and how they are tapping the growing custom-content/article-marketing field.
PLUS, LEARN ABOUT A MAJOR NEW TREND! With the advent of e-books, magazine publishers have a whole new world opened up to them for repurposing their content, and even selling new content, for profit. Learn from publishers who have created and sold e-books about the process of creating an e-book: from conception to design, pricing, distribution and more.
Speakers
03/20/2012 ¦ Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative
Time: 09:00 AM - 09:55 AM
Title: Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative
Track: Book,Magazine
Location: Wilder, 4th Floor
On April 3, 2010 the publishing ecosystem was changed forever. The launch of Apple's iPad signaled an exciting new era of interactive, innovative publications, accompanied by new revenue opportunities. In this session, learn how the IDEAlliance nextPub initiative will help publishers address the tablet challenge by creating digital-first, platform-agnostic workflows. Peter Meirs, Vice President of Production Technologies, Time Inc. and chair of the nextPub Initiative, will share his vision for the future and Dianne Kennedy, VP of Emerging Technologies, IDEAlliance, will provide highlights of the new specifications that form the foundation for next-generation publishing workflows.
Speakers
03/20/2012 ¦ INTERQUEST's Digital Book Printing Forum (Track: Book)
Time: 09:00 AM - 05:00 PM
Title: INTERQUEST's Digital Book Printing Forum (Track: Book)
Track: Book
Location: Julliard/Imperial/ & Broadhurst/Belasco, 5th Floor
For the 7th consecutive year, INTERQUEST is producing a special seminar devoted to digital book production during the Publishing Business Conference & Expo. The 2012 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company's latest research in the field. This full-day program will feature executives from leading digital printing systems vendors, printers, and book publishing companies discussing their experience, applications, and challenges faced with digital printing. Market research and technology updates will be a focus throughout the day.
Sponsors
03/20/2012 ¦ International Trends in E-book Consumption: Bowker unveils highlights from its first-ever major study of this scope
Time: 10:05 AM - 10:55 AM
Title: International Trends in E-book Consumption: Bowker unveils highlights from its first-ever major study of this scope
Track: Book
Location: O'Neil, 4th Floor
Bowker, the leading provider of market research information and business intelligence on book markets in the U.S., through BML Bowker, in the U.K., recenlty launched a major study to assess and track device adoption, attitudes, and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. The study, commencing in January 2012 and repeating annually, will enable comparisons between e-book markets in countries experiencing different growth patterns and arm the publishing industry with a comprehensive range of qualitative and quantitative data.
The project will map the current state of e-book use and acceptance around the world, creating a benchmark from which to track trends during subsequent studies. Consumers from these countries will be surveyed on their purchases of digital content versus traditional formats in multiple settings and contexts. The study will also
explore the use and ownership of devices, from dedicated e-book readers to tablets.
Be the first to learn the significant highlights of this major research endeavor, as Bowker’s Kelly Gallagher provides a look into its first executive summary of the findings.
Speakers
03/20/2012 ¦ Developing a Profitable E-commerce Strategy (for Book Publishers)
Time: 10:05 AM - 10:55 AM
Title: Developing a Profitable E-commerce Strategy (for Book Publishers)
Track: Book
Location: Ziegfield, 4th Floor
With the fate of brick-and-mortar bookstore chains in question, and controversy over online discounting of print and e-books, many publishers are taking matters into their own hands, and focusing on selling direct to their consumers. On publishers' e-commerce sites, the publisher can exercise total control over pricing, fulfillment and the overall customer experience. This session will provide strategies for developing or refining your own e-commerce efforts for maximum sales, ease of purchase, and cross-selling opportunities.
Speakers
Sponsors
03/20/2012 ¦ Create Once: Distribute Everywhere (Track: Book)
Time: 10:05 AM - 10:55 AM
Title: Create Once: Distribute Everywhere (Track: Book)
Track: Book
Location: Odets, 4th Floor
Content delivery issues continue to change rapidly. Some forward motion can be said to have occurred. Decisions for most publishers have moved past, "SHOULD I create files for multiple distribution channels?" to other questions, many of which will be addressed in this essential session.
- What do I need to do during content production?
- What kind of files do I need to create?
- What's the best way to make this happen-- internally? Hire outside vendor?
- What about legacy/backlist titles?
- How many types of files do I need to create?
- Is EPUB the standard now? Will it be in the future?
- Where should I be placing/selling my e-books? What are advantages/disadvantages of Amazon, Google, etc.?
Speakers
Frank Grazioli
Director of Production and Content Technology
John Wiley & Sons’ Professional and Trade
03/20/2012 ¦ Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads (Track: Magazine)
Time: 10:05 AM - 10:55 AM
Title: Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads (Track: Magazine)
Track: Magazine
Location: Wilder, 4th Floor
You've established a social media foundation through brand and staff profiles, share buttons and coordinated outreach and promotion. Now you need to take your efforts to the next level. What's the right mix of Facebook integration? Are you A/B testing the placement and messaging of your social buttons? How do you maintain active social outposts without sacrificing on-site community and engagement? Which third-party services can help you get it all right?
Learn how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.
Speakers
03/20/2012 ¦ Driving Revenue … Building Significant Diversified Revenue Streams
Time: 10:05 AM - 10:55 AM
Title: Driving Revenue … Building Significant Diversified Revenue Streams
Track: Magazine
Location: Lyceum/Carnegie, 5th Floor
The key to staying strong in this changing economy is in creating diverse and innovative revenue opportunities that will engage and excite both your reader and advertising audiences. Michael Friedenberg, president & CEO of IDG Enterprise, will share the 4Cs methodology - Content, Community, Conversation, and Conversion - developed to ensure engagement between buyers and sellers is a key focus in product development. You will learn how using this methodology has led IDG Enterprise to expand its focus on creating innovative marketing services, social media, reader revenue, data services and mobile opportunities. You will hear how each channel provides multiple opportunities for revenue growth through a review of program details and customer stories.
Speakers
Sponsors
03/20/2012 ¦ Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Time: 10:05 AM - 10:55 AM
Title: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Track: Magazine
Location: Alvin/Edison, 5th Floor
A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:
- Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
- Redefined workflow technologies that save time and money
- Steering your personnel through constantly evolving workloads
- Balancing print and digital production workloads
And more!
Speakers
Greg Reeder
Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine
Marines Magazine
03/20/2012 ¦ Magazine Executive Keynote Panel (Track: Magazine)
Time: 11:05 AM - 12:00 PM
Title: Magazine Executive Keynote Panel (Track: Magazine)
Track: Magazine
Location: Astor Ballroom, 7th Floor
How are publishers overcoming the impact of the economy and a shifting advertising marketplace to grow print ad revenue and readership? What new revenue streams are they developing that are having a major impact on their businesses? How are they building their audiences? How are they providing readers and advertisers with maximum value? What is the future for print publications and digital editions amidst an increasing tablet-centric consumer environment? How are publishers building substantial digital revenue?
These are just some of the major questions that will be explored during this major industry event, where the leaders behind some of today's most successful publishing companies and brands will share their insights and strategies for thriving in a new media world.
Speakers
Sponsors
03/20/2012 ¦ The Future of E-books: Executive Panel (Track: Book)
Time: 11:10 AM - 12:00 AM
Title: The Future of E-books: Executive Panel (Track: Book)
Track: Book
Location: O'Neil, 4th Floor
E-book sales are spiraling upward. How far will they go? What will e-books look like in 5 years … or even 2? What will e-readers look like? Will limitations on color, complex document formats and standards be resolved? Will enhanced e-books become the norm? When is an enhanced e-book no longer a “book”? How will e-readers fit in amongst the tablets and smartphones? What book segments will be most impacted by coming changes in e-book technologies and platforms, as well as consumer demand?
Learn the answers to these and many more questions about the future of e-books in this session.
Speakers
Jeffrey Mathews
Vice President of Corporate Strategy, Business Development and Investor Relations
Scholastic
03/20/2012 ¦ Success Stories and Surefire Social Media Strategies
Time: 11:10 AM - 12:00 PM
Title: Success Stories and Surefire Social Media Strategies
Track: Book
Location: Odets, 4th Floor
Twitter and Facebook and Tumblr, oh my! No, we’re not in Oz. But the world of social media can feel like a strange and magical place. Social media gives you something that can be both incredibly powerful and a little bit scary: Direct contact with your readers. Learn from people who’ve done it how to leverage creative and innovative social media campaigns that foster interaction, increase brand awareness and loyalty, build buzz and, ultimately, help you sell more books and boost your bottom line.
Speakers
03/20/2012 ¦ From Tablet and Mobile Apps to Facebook – Europe vs. the U.S Presented by Aysling Digital Media Solutions and Paperlit
Time: 12:15 PM - 12:35 PM
Title: From Tablet and Mobile Apps to Facebook – Europe vs. the U.S Presented by Aysling Digital Media Solutions and Paperlit
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
Join us on a spirited tour of the U.S. versus the European app market. How it’s evolved from the day the iPad hit the market, what is hot, what is missing and how the European market different from the American market.
Why has Wired-Italy chosen a hybrid app with a simplified workflow
compared to its American counterpart and how do brands like Ferrari and
Real Madrid use digital publishing to market their content and brands.
Last but not least, we will take a look at the Facebook app environment
and talk about how the same content, organized in more or less the same
way can have a very different sales and distribution strategy on a different medium such as Facebook.
Speakers
Sponsors
03/20/2012 ¦ Managing Complexity in a Cross Media Supply Chain: Technology & Solutions Session Presented by RR Donnelley
Time: 12:15 PM - 12:35 PM
Title: Managing Complexity in a Cross Media Supply Chain: Technology & Solutions Session Presented by RR Donnelley
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Publishers today face the challenge of managing an increasingly complex Cross Media Supply Chain. Declining volumes of physical media are pressuring publishers to actively manage costs while evolving business models, technologies and distribution points pressure the move to Digital. Come learn from our experience, with RR Donnelley presenting a framework towards addressing content distribution in a Cross Media environment.
Speakers
Sponsors
03/20/2012 ¦ Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization: Technology & Solutions Session Presented by MarkLogic
Time: 12:45 PM - 01:05 PM
Title: Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization: Technology & Solutions Session Presented by MarkLogic
Track: Technology & Solutions
Location: Alvin/Edison, 5th Floor
Hear how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. In this session, Matt Turner, MarkLogic's Worldwide Director, Media Solutions, will review the challenges around delivering digital products in today's media enterprises and will describe how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable:
- Product managers to create digital products with assets from across an organization
- Technology teams to create a platforms for digital supply chain operations
- Business executives insight on internal and external asset usage
- Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies
This session will highlight the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.
Speakers
Sponsors
03/20/2012 ¦ Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems
Time: 12:45 PM - 01:05 PM
Title: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies' digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences.
Speakers
Sponsors
03/20/2012 ¦ The Strategic Role of the Cloud in Conversion and Delivery of Digital Media
Time: 01:15 PM - 02:10 PM
Title: The Strategic Role of the Cloud in Conversion and Delivery of Digital Media
Track: Book
Location: O'Neil, 4th Floor
Cloud computing is a model of delivering technology from a server over a network. The cloud can deliver data storage capacity, software functionality or any other computing resource. The cloud is particularly relevant to publishers as a platform for the conversion and delivery of digital media.
Publishers traditionally have had options for digital media delivery:
Build their own technology platform -- an often expensive and risky proposition, or
Use a distribution partner's platform -- in exchange for sharing revenue.
This session will discuss how the cloud is more than the latest fad or buzzword, but an essential element in a successful digital publishing initiative. The emergence of the cloud is a transformational event, that can allow publishers to regain strategic control.
We will see how, if publishers are to control their digital destiny, they must be in control of their own cloud-based digital delivery resources -- rather than relying solely the platforms of distribution partners.
Effective cloud-based delivery programs leverage:
high levels of automation
cross-device, cross-channel distribution capabilities
usage-based service fees
This session will show how publishers of all sizes can use cloud-based services to regain control of their digital destiny -- without breaking the bank.
Speakers
03/20/2012 ¦ E-books, Apps & Print Books … Working Together
Time: 01:15 PM - 02:10 PM
Title: E-books, Apps & Print Books … Working Together
Track: Book
Location: Odets, 4th Floor
Digital or Print? It need not be an either/or proposition. Some of the most successful and forward-thinking companies are leveraging their content across multiple platforms. Some study the usage habits of their users to create multi-faceted titles that incorporate multiple usage moments. Others use apps and e-books to create buzz for their print products. And others still identify the unique properties of each channel to ensure they're releasing each product in its ideal form. Learn strategies for making print and digital work for your company… and for each other!
Speakers
03/20/2012 ¦ E-commerce Magazine Strategies: Who's Making It Work and How (Track: Magazine)
Time: 01:15 PM - 02:10 PM
Title: E-commerce Magazine Strategies: Who's Making It Work and How (Track: Magazine)
Track: Magazine
Location: Ziegfield, 4th Floor
Call it a trend or a permanent fixture in publishing's future, but e-commerce has been attracting interest and investment from many a publisher. Whether through partnerships with outside parties, or direct efforts to sell content and related products, the efforts can be vast and varied. And, as a new business endeavor for many publishers, the road to successful e-commerce can be a bit bumpy.
Learn tips and strategies from publishers who are making e-commerce work. Find out everything you need to know from development requirements and cost ranges to options for various types of e-commerce (via partners, direct sales of your own products whether online only or via your print publications), and how to market for maximum sales.
Speakers
03/20/2012 ¦ E-mail Marketing: Boost Your Open Rates
Time: 01:15 PM - 02:10 PM
Title: E-mail Marketing: Boost Your Open Rates
Track: Magazine
Location: Wilder, 4th Floor
Whether you're sending an e-newsletter or an e-mail marketing campaign, settling for the industry-average 16 percent open rates is a tough pill to swallow. Especially when you could be reaching upwards of 60-percent open rates using the right strategies.
Find out how you can boost your e-mail open rates in this how-to focused strategy session. There are 12 absolute best practices that will help you drive reader engagement through e-mail. Learn how to use preferences, user-generated content, and reporting to sharpen how you can communicate with your readers. Use segmentation to personalize and create relevance. See what real-time testing can do to improve your campaigns … and more!
Speakers
03/20/2012 ¦ Print in 2012: Relevant, Effective & Profitable
Time: 01:15 PM - 02:10 PM
Title: Print in 2012: Relevant, Effective & Profitable
Track: Magazine
Location: Lyceum/Carnegie, 5th Floor
Attend this session to learn more about what's really happening in the magazine retail market and where the opportunities lie. You'll gain insights from experts in the industry on topics such as:
1. Telling our Story – dispelling myths and sharing results
2. Digital Versions – success stories at retail
3. Consumer survey results – preference for print as prime delivery vehicle
4. Retailers are bullish about print – here’s why
5. The Power of Print Brands at Retail – opportunities and successes
Panel chair:
• Jay Annis, Vice President, Trade Sales,The Taunton Press, and President, PBAA (Periodical & Book Association of America)
Panelists will include:
• Chris Moody, General Manager, Director Print Information Products, Consumer Reports
Additional planned retail and distributor panelists will be announced.
Speakers
03/20/2012 ¦ ICE CREAM BREAK
Time: 02:15 PM - 03:00 PM
Title: ICE CREAM BREAK
Track: Book,Magazine,Technology & Solutions
Location: Exhibit Hall, 5th Floor
03/20/2012 ¦ How Book Publishers Are Profiting from the Growing Self-Publishing Market
Time: 03:15 PM - 04:00 PM
Title: How Book Publishers Are Profiting from the Growing Self-Publishing Market
Track: Book
Location: O'Neil, 4th Floor
Book publishers are beginning to see the booming self publishing market as less of a threat and more of an opportunity. Utilizing their traditional expertise in marketing, distribution, editing and author development, publishers are carving a new niche for themselves as service providers for aspiring writers looking to do more than pay to have a book published, only to watch it languish in obscurity amid thousands of other works available online. In this informative session, hear representatives from several publishers talk about how they have seen substantial success in using their brands, resources and know-how to profit from this growing market.
Speakers
03/20/2012 ¦ Easy, Effective Ways to Grow Your Audience
Time: 03:15 PM - 04:00 PM
Title: Easy, Effective Ways to Grow Your Audience
Track: Magazine
Location: Ziegfield, 4th Floor
Audience development has gotten more complicated in the new multi-platform publishing environment, with an array of channels out there claiming to be the "magic bullet" for attracting eyes to a publisher's product. Is social media the key, and if so, do "likes" add up to anything more than a cute thumbs up? How can digital editions help you stand out online? What's the best way to cross-market digital and print products? What about the "findability" problem for apps? Where do traditional strategies such as direct marketing fit in? Join us as our panelists tackle these questions and more. Attendees will learn various ways publishers are building audience, whether to convert to subscribers or for lead-generation efforts to serve marketers. You'll leave with concrete strategies for making your audience development goals a reality.
Speakers
03/20/2012 ¦ Enhancing the Value of Print Magazines for Advertisers and Readers (Track: Magazine)
Time: 03:15 PM - 04:00 PM
Title: Enhancing the Value of Print Magazines for Advertisers and Readers (Track: Magazine)
Track: Magazine
Location: Wilder, 4th Floor
Find out how you can increase the value of you print publications for both your readers and advertisers. Learn unique offerings you can sell to advertisers to create maximum impact and value for ads that is difficult or impossible to recreate in digital media.
Esquire magazine has been a pioneer in pushing print's boundaries to deliver innovative print enhancements for advertising appeal and newsstand impact. Hear from Esquire's Richard Dorment on various successful efforts Esquire has undertaken, such as:
- the first major publication to use an E ink cover
- the window treatment on its cover
- the origami cover
- the mix and match faces cover
- the editorial use of QR codes to enable in-book shopping
- next-generation Augmented Reality (i.e., geotagging images/videos so they can be experienced anywhere in America) … and more.
Speakers
03/20/2012 ¦ Book Session: Achieving an XML First Workflow
Time: 03:15 PM - 04:00 PM
Title: Book Session: Achieving an XML First Workflow
Track: Book
Location: Odets, 4th Floor
The goal for an XML-first workflow is often compared to the holy grail of publishing production. Hear from industry experts on how XML can streamline your entire production process and enable more flexible multiplatform publishing, including easier evolution as new technologies and output platforms evolve.
Speakers
03/20/2012 ¦ Mobile Strategy Summit for Book Publishers (Track: Book)
Time: 03:15 PM - 05:00 PM
Title: Mobile Strategy Summit for Book Publishers (Track: Book)
Track: Book
Location: Lyceum/Carnegie, 5th Floor
With the advent of smartphones and tablet computers, book publishers are faced with multiple challenges as well as opportunities. Join this in-depth discussion of strategies and ideas to help you minimize the challenges and maximize the opportunities in the mobile marketplace, including:
- Mobile websites: development and ongoing costs, benefits to users, ROI
- Mobile apps: content creation, app development, format selection, strategic pricing, user-interface and user-friendliness
- Content preparation for optimal conversion for future format options
- What to look for in an app developer/partner
- Partner or create in-house?
- What apps are selling? Why?
- Consumer usage trends among book apps and mobile sites.
- Enhanced e-book apps: The good, the bad and the ugly.
- New trends and technologies you can expect on the horizon.
… and more!
Speakers
Carol Wolfe
American Society of Health-System Pharmacists, Inc.
Vice President, Publications and Drug Information Systems Office
03/20/2012 ¦ Closing Address: Bob Sacks (Track: Book, Magazine)
Time: 04:15 PM - 05:00 PM
Title: Closing Address: Bob Sacks (Track: Book, Magazine)
Track: Book,Magazine
Location: Astor Ballroom, 7th Floor
As the final speaker of the conference, Bob Sacks will resolve and
analyze the combined meaning of previous presentations of the Publishing
Executive Conference and coordinate their highlights into a publishing
dialog of where we are and where we are headed.
He will discuss the:
1) The Disruptive Factors that changing technologies bring to
business and newly evolving social patterns
2) Analysis and market revenue predictions of printed, paginated
products
3) Printing and publishing myth-busting
4) The powers of the paginated page and why they still drive revenue
5) How we communicate alters what we communicate
6) Competition redefined - new and unusual business alliances
7) Actionable advice - What do we need to consider now?
Speakers
03/21/2012 ¦ MediaIDEAS TH(ink) E-Reading Summit
Time: 08:30 AM - 12:15 PM
Title: MediaIDEAS TH(ink) E-Reading Summit
Track: Book,Magazine
Location: Soho Complex, Empire/Hudson, & Gramercy/Olmstead, 7th Floor
IMPORTANT: There is an additional fee to attend this session.
Only $125 for Publishing Business Conference registrants
(regular rate is $225).
The 2012 TH(ink) E-reading Summit : Brands, Content and Discovery is a half day of programming that offers a better understanding of how e-reading technologies and market developments will crate opportunities for selling content from book and magazine publishers.
Presented by by mediaIDEAS, Book Business, Publishing Executive and the Publishing Business Conference, attendees will discover the best strategies and business models to help them become more competitive in this dramatically expanding marketplace.
For more information on the TH(ink) E-reading Summit – including a full agenda, list of speakers and sponsorship information – please visit: http://www.thinkereadingsummit.com/.
03/21/2012 ¦ Intensive Worskhop: Developing Your Social Media Game Plan
Time: 09:00 AM - 12:00 PM
Title: Intensive Worskhop: Developing Your Social Media Game Plan
Track: Book,Magazine
Location: Wilder, 4th Floor
Many publishers' social media efforts are disjointed at best, with various staff members occasionally and usually inconsistently tweeting or posting updates on Facebook, Linked-in or various other social media platforms, with no goals or measurements for success in place. Even major publications launch major initiatives, such as Facebook contests, interviews, etc., to increase their social media reach, but then fall silent, as no follow-up engagement is planned, losing the audience they worked hard to build.
Learn from one of the industry's foremost social media experts how your company can set up a social media game plan—a companywide strategy that you can implement and maintain to maximize the ROI to your publications, events, and more, using social media, through specific channels such as blogs, Twitter, Youtube, Google+ and Facebook.
Take home step-by-step directives to get your social media efforts aligned with goals and measures for determining their success. Find out what you can achieve with your current publication staff or dedicated social media staff.
Don't let your social media efforts go to waste. Find out how to not only build your audience, but to engage them regularly. Learn how to set up a strategy that can make the most of the time and resources that you are already investing.
Speakers
03/21/2012 ¦ App Forum: From Strategy to Implementation for Profit
Time: 09:00 AM - 12:00 PM
Title: App Forum: From Strategy to Implementation for Profit
Track: Book,Magazine
Location: Odets, 4th Floor
Join this in-depth exploration of best practices in app development and creation strategies to help you forge a profitable path through this burgeoning marketplace:
1. Market Overview:
- Publishing apps (statistics on general app use as well as those specific to publishing) ... and potential in the marketplace.
- Examples of publishing apps that have been successful.
- Types of apps publishers are launching: gaming apps (in book and magazine publishing), whitepaper apps, data apps, magazine apps, book apps, etc., and what is seeing the most success?
2. Where to Start:
- Conceptualizing content that is best suitable for the app environment.
- Analyzing available tools, partners ... vs. should publishers consider?building internally?
- Prepare to launch/support/maintain on all platforms for:
a. phones (iPhone, Android, Blackberry, Windows, Symbian)
b. tablets (iPad, Blackberry, Nook, Amazon, etc.) - Possible costs for various options.
3. Creating the App:
- How to build the app ... whether internally or with a partner.
- Determining goals for the app (brand extension, driving revenue, audience development/name acquisition, etc.)?.
- Prepare to syndicate/update content with a CMS or such methodology.
4. Getting Your App Into the Market:
- Platform considerations
- Getting your app noticed in app market ... or other ways to market it.
- Be secure and build in a secure manner.
5. Monetizing the App
- Pricing suggestions vs. free apps ... pros and cons and various goals that each can help achieve?.
- Advertising -- single sponsors, in-app advertising, etc.
Speakers
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Sponsors
