Publishing Business Conference & Expo

Coffee and Welcome

Track: Book,Magazine

Welcome Address: The Art of the Turnaround: How to Transform a Media Brand (Tracks: Magazine, Book)

Track: Book,Magazine

The press has called him Bloomberg Businessweek's "Boy Wonder" … and his mission of drawing readers to the reinvented weekly business magazine "preposterous." Josh Tyrangiel was hired in fall 2009, at age 37, as editor of the new Bloomberg purchase of Businessweek magazine, which was, at the time of its purchase, reportedly hemorrhaging $800,000 a week. Adweek cited that figure at $63 million a year.

But Tyrangiel has proven the impossible possible, and under his leadership, Businessweek has grown in frequency, rate base, editorial and ad pages. Bloomberg Businessweek was named to Adweek's 2011 "Hot List" as one of the most influential magazines of the year, and Reuter's media columnist Jack Shafer recently wrote that Bloomberg Businessweek is "the best magazine in America."

Hear how Tyrangiel transformed Bloomberg Businessweek and created a new vision for a weekly magazine to thrive amidst a shifting magazine marketplace and evolving consumer media-consumption habits. Learn what tactics can help a magazine overcome the changes and challenges facing publications today.

Speakers

Josh Tyrangiel
(Speaker)
Editor
Bloomberg Businessweek

Book Keynote Address: 10 Predictions for the Future of Book Publishing

Track: Book

Marcus Leaver is not your ordinary executive. He’s bold and opinionated, and not afraid to take the bulls of change by the horns. Join him for his keynote address where he shares his 10 predictions for the future of publishing and how Sterling Publishing Co. Inc. is adapting its business to be fully prepared.

Speakers

Marcus Leaver
(Featured Speaker)
President
Sterling Publishing Co., Inc.

Special Guest Keynote: An Interview With Flipboard's Josh Quittner by David Carr (Track: Book & Magazine)

Track: Book,Magazine

David Carr, media and culture columnist and reporter for The New York Times, will be interviewing Flipboard's Editorial Director, Josh Quittner, during this special guest keynote event.

Carr, internationally known for his writing on media issues including print, digital, film, radio and television, will question Quittner about Flipboard, the popular iPad and iPhone app that aggregates content shared through social networks in a magazine-style interface.

Flipboard has made headlines for its innovative use of social media to present relevant content to readers. In the words of company founder Mike McCue, it seeks to "re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher's brand while opening up entirely new advertising possibilities." Flipboard struck a high-profile deal with Condé Nast in July to associate brand advertising with specific content.

Quittner joined Flipboard from his long-time job at Time Inc., where he was the digital editorial director for the News, Sports and Business Group. He oversaw the development of Time's iPad version and has worked on a slew of other digital and tablet products.

Speakers

Josh Quittner
(Speaker)
Editorial Director
Flipboard

David Carr
(Speaker)
Columnist and Reporter
New York Times

EXHIBIT HALL OPENS

Track: Book,Magazine

Leveraging Technology Today to Drive Your Business Tomorrow : Technology & Solutions Session Presented by SPi Global

Track: Technology & Solutions

The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impacts those changes are having on publishing companies worldwide are nearly impossible to summarize. However, as with most storms, breaks in the clouds have emerged, through which new opportunities have shined brightly. At this session we will discuss the significant opportunities for publishers and content providers and how to best create a roadmap for future business growth.

Speakers

Gregg Sullivan
(Speaker)
Senior Vice President, Content Solutions
SPI Global

Sponsors

Quad/Graphics : Technology & Solutions Session

Track: Technology & Solutions

Sponsors

Digital to Print? The Kit Raises Eyebrows on How to Succeed: Technology & Solutions Session Presented by Texterity

Track: Technology & Solutions

The Kit, a stylish beauty and health magazine, launches as a digital-only publication in 2010, quickly expands their offerings to a mobile app, is bought up by big-name media in just 10 months, and now distributes hundreds of thousands of print copies each week within Canada’s largest newspaper. 

The Kit turns the publishing world upside down, showing us that even a small publisher can move from digital to mobile to print, all while cross-promoting their channels. Discover how The Kit succeeds in growing readership and attracting key advertisers, like Chanel, Calvin Klein, Aveeno, and L’Oreal Paris.

Speakers

Kim Kett
(Speaker)
VP of Sales & Marketing
Texterity

Sponsors

EmailDirect.com: Technology & Solutions Session

Track: Technology & Solutions

Sponsors

Improving Your Integrated Sales Tactics and Results (Track: Magazine)

Track: Magazine

All publishers are adding platforms to reach audiences and therefore creating new opportunities for marketers. How you approach selling multiple platforms will determine the level of your success. In this session, you will learn how to approach solution-based selling, find new customer budgets, sell integrated programs, and create happy customers. Traditional media sales organizations may no longer work as well as they did in the past, and we’ll also review ideas on sales structure, training, compensation, management and effectiveness.

Speakers

Paul Tourbaf
(Speaker)
Senior Vice President
Hanley Wood

E-book Conversion Workshop Part I: Intro to E-books & the Evolving E-book Landscape (Track: Book)

Track: Book

Gain insights into and stay on top of trends in the evolving e-book market in this session covering the current formats, devices, apps, and retailers.

Speakers

Joshua Tallent
(Speaker)
Founder/CEO
eBook Architects

Retail Sales in a Shifting Market (Track: Book)

Track: Book

With Borders' bankruptcy still in the rearview mirror, the industry faces a continually shifting retail landscape of declining shelf space and off-line retail venues, large and small, and a growing sea of online retailers. Though sales numbers at bricks-and-mortar locations were encouraging during the 2011 holiday season, we're all anxiously watching to see what effect the flood of e-readers in the market will have. This session will discuss trends in retail, as well as non-bookstore outlets for selling your products, including airport stores, supermarkets, gift shops, specialty stores, discount stores, book clubs, catalogs, etc. Learn how to maximize your distribution to your ideal retailers, which books sell best outside traditional retail locations (and which won't sell well at all), and how to move more books through retailers of all types.

Speakers

Michael Norris
(Speaker)
Senior Analyst
Simba Information’s Trade Books Group

Brian Jud
(Speaker)
Founder of Premium Book Company. Author of How to Make Real Money Selling Books
Premium Book Company

Mobile and Digital Magazine Symposium (Track: Magazine)

Track: Magazine

Join this annual, interactive discussion on the evolving landscape for digital magazine editions and mobile content. The fourth-annual symposium will explore:

*  Digital magazines and apps in a transmedia world - finding their place in your product line (e.g., some publishers see digimags as more for tablets, and create "utility apps" as specific tools for users, using repurposed content)

* Audience development - how publishers are using mobile to effectively engage and build audience

* The findability factor - getting your apps and digital editions to surface in a sea of mobile content

* Business models for digital editions - case studies of success. Best practices for monetization, subscription options (digital included with print subscriptions vs. digital-only subscriptions, pricing, etc.)

* What content is best suited for mobile

* The development process - how to allocate resources internally and when/what to outsource

* Current and future platforms, formats and looking ahead to the digital edition of the future. The next step for mobile - what will aggregation and apps like Flipboard, Zite and Google Currents mean for magazines? What's around the bend?

Speakers

Sean Sullivan
(Speaker)
Group Marketing Director
Hearst Design Group

Danny Khatib
(Speaker)
President
Zimbio

Matt Bean
(Speaker)
AVP, Mobile, Social and Emerging Media
Rodale Inc.

Gregg Hano
(Speaker)
Group Publisher
Bonnier Technology Group

Bill Amstutz
(Speaker)
Director, Publishing Operations and Strategic Planning
NewBay Media

Ron Matejko
(Speaker)
Owner
MVP Media

Douglas Harbrecht
(Speaker)
New Media Editor
Kiplinger Washington Editors

Sponsors

The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers (Track: Magazine)

Track: Magazine

Publishers are increasingly challenged to provide premium value to marketers looking to best utilize today's mix of media channels. Audience metrics can be the key to such efforts — if publishers are able to provide relevant, actionable data.

In this informative session, Matt Shanahan of Scout Analytics will present new research on effective revenue models, including tracking average revenue per audience member, the value of registered users and what it all means to profitability. In conversation with a media buyer, BPA's Glenn Hansen will discuss how to compare metrics across platforms to best determine ROI.

This is a can't-miss session for any publisher looking to smarten up their use of audience metrics to better sell products and services.

Speakers

Matt Shanahan
(Speaker)
Senior Vice President of Strategy
Scout Analytics

Glenn Hansen
(Speaker)
President and Chief Executive Officer
BPA Worldwide

E-book Conversion Workshop Part II: Intermediate/Business Overview: Creating Your Digital Strategy (Track: Book)

Track: Book

In this session, e-book expert Joshua Tallent will take you through a variety of issues that may or may not affect your digital strategy, including: XML workflows, InDesign workflows, outsourcing vs. in-house development, sending ePub files to Amazon, apps vs. eBooks, ePub2 vs. ePub3, and more.

Speakers

Joshua Tallent
(Speaker)
Founder/CEO
eBook Architects

Discoverability: A New Way to Drive People to Content (Track: Book)

Track: Book

The number of books published by tradition publishers has increased ten-fold over the past 25 years, with the number of self-published and institutionally-published books exploding, and the competition for attention from other forms of culture equally exponential.

So how do books win in the attention economy? By being discoverable and by being the source of discovery.

Our current tools are the social graph (Facebook: the "like") and the consumption graph (Amazon: "people who bought also bought"). We could yet have the taste graph (Netflix: "people who rated also rated"). And we have bookseller hand-selling -- of which there will inevitably be less.

Hear industry veteran and known thought-leader Richard Eoin Nash discuss the uses and abuses of these tools and offer a book-centric vision of cultural discovery in which Culture is the Algorithm.

Speakers

Richard Eoin Nash
(Speaker)
Vice President Content and Community
Small Demons

ICE CREAM BREAK

Track: Book,Magazine,Technology & Solutions

Location: Exhibit Hall, 5th Floor

Innovations in High Volume Inkjet Production: Technology & Solutions Session Presented by: Hewlett-Packard

Track: Technology & Solutions

HP will discuss current and soon to be released production inkjet technologies that are taking digital printing into new and compelling spaces.  Innovation in data processing, inks, paper, and other areas are driving higher productivity, increased versatility, and new opportunities for printers and publishers alike.  See how these technologies are changing areas of book production, customer communication, and magazine advertising.

Speakers

Steve Welkley
(Speaker)
Business Development Manager, Inkjet Web Press
Hewlett-Packard Company, Indigo & Inkjet Web Press Solutions

Sponsors

Monetizing the Digital Relationship with Your Readers: Technology & Solutions Session Presented by Elastic Path

Track: Technology & Solutions

You know e-books and e-magazines are vital to your future.  But digital products can be so much more than electronic versions of your paper products.  They can be alive — opening a whole new world of in-context interaction with your readers, for advertising, cross-selling, subscriptions, surveys, trials, add-ons, renewals and more.  They can give your readers a compelling reason for a digital relationship with you the publisher, way beyond what Amazon, Barnes & Noble or Apple can offer.  But readers will demand the relationship be frictionless, social and everywhere.  This session will reveal the four vital enablers for exploiting this historic opportunity

Speakers

Cliff Conneighton
(Speaker)
Chief Strategy Officer
Elastic Path Software

Sponsors

E-book Conversion Workshop Part III: Advanced: Designing for Ebooks, Enhanced E-book Ideas and Implementation (Track: Book)

Track: Book

In this session, Michael Calleia from Vook will join Joshua Tallent to discuss some of the enhancement options available in the current e-book market, as well as practical tips on high-quality e-book design. After a brief presentation, the floor will be opened to discussion and questions from the audience about enhanced e-books and related topics.

Speakers

Michael Calleia
(Speaker)
Head of Product
Vook

Joshua Tallent
(Speaker)
Founder/CEO
eBook Architects

Get Your Print Books and E-books Noticed: Effective Marketing Strategies (Track: Book)

Track: Book

There is no doubt that digital tools and content have revolutionized the book marketing process. Many innovative ways exist for publishers to support their authors and titles in the all-important pursuit of platform. This session will teach attendees cost effective, technology-enhanced ways that publishers can help their authors build a readership, as well as cutting-edge strategies for promoting individual titles.

Topics to be addressed include assessing the current state of an author’s brand and identifying areas for intervention, creating an online strategy that goes well beyond simply setting up profiles and adding meaningless connections, leveraging incentives and content repurposing for audience capture and awareness, and maximizing discoverability of authors and titles through e-book and website optimization, as well as traditional, off-line marketing methods.

Speakers

Tanya Hall
(Speaker)
Director, Marketing and Business Development
Greenleaf Book Group

The Postal Service Issues and Changes … And What Can Be Done About Them (Track: Magazine)

Track: Magazine

Significant changes are taking place both within and outside of the Postal Service, including rate increases, postal reform legislation, facility consolidation, automation, and alternate delivery.  Two industry experts, Bernie Schraml of Bloomberg Businessweek and Jim O'Brien of Time Inc., will provide an update on the key issues facing mailers and practical advice on how to navigate through these changes.

Speakers

Bernie Schraml
(Speaker)
Director of Manufacturing and Distribution
Bloomberg Businessweek

Jim O’Brien
(Speaker)
Vice President, Distribution & Postal Affairs
Time Incorporated

Sponsors

The New Way to Manage Content Across Platforms: Monitor Audience Behavior

Track: Magazine

Learning Objectives
1. Manage content based on evidence of audience behavior
2. Create content for all contexts.
3. Break down organizational silos related to content

Use the evidence of behavior to better manage the most important metric: your reader/member/customer’s time. Today business strategy is centered on getting people to the right place and quickly (whether that is print, digital version, site, mobile). Let’s help them be successful by helping them accomplish what they want to do in print, your web site, mobile, events, etc. Create, design and deliver content for all contexts based on what your audience wants to learn and is trying to do, regardless of the method of distribution. Content strategy is a buzzword and most often used when talking about websites. Veteran publishing adviser Sabatier will demonstrate the advantages of strategic thinking that spawns planning that is platform agnostic.

Content strategy can be measured, but are we measuring the wrong things? We often miss or ignore the opportunity to create re-usable content, divorced from presentation. Strategy includes matching needs with type of content, your “lens” or filter and signature content.

Sabatier has been sharing her approach to content strategy with publishers the past two years with results that are measurable and positive. This session introduces a process that equips you to plan and deliver content to audiences with multiple profiles and needs amid a growing list of competitors (and shrinking resources) that works for your business goals.

Speakers

Lou Sabatier
(Speaker)
Principal
Sabatier Consulting

Mobile and Digital Magazine Symposium Networking Reception (Track: Magazine)

Track: Magazine

The Mobile and Digital Magazine Symposium will conclude with 45 minutes of networking within the conference room.

UN-WINE NETWORKING RECEPTION

Track: Book,Magazine,Technology & Solutions

Location: Exhibit Hall, 5th Floor

TWEETUP & NETWORKING RECEPTION

Track: Book,Magazine

Location: Exhibit Hall, 5th Floor

In an effort to get to know our social community on a more personal level, you are invited to the Publishing Business Conference & Expo Tweetup & Networking Reception (We’ll call it the Tweetup for short!) on March 19th, 2012 at the NY Marriott Marquis.

Registering for the Tweetup includes a free drink ticket for any registrants, plus a FREE Expo Pass for any of our publishing industry friends.

NOTE: You must be registered for the Tweetup to receive the free drink ticket.

You can register for the event here:
http://publishingbusiness.com/tweetup/

The FREE Expo Pass includes access to the Tweetup, Technology & Solutions Sessions, the Exhibit Hall and to the show’s highly anticipated keynote events!

You can check out all of the benefits of the Expo Pass here:
http://www.publishingbusiness.com/free-expo-pass/

EXHIBIT HALL OPENS

Track: Book,Magazine

Location: 5th Floor, Westside Ballroom

Book Executive Keynote Panel

Track: Book

As the industry evolves from corner to corner—from production to formats and rights to distribution to and retail, and consumer consumption—different challenges, and new priorities and business models are emerging for book publishers. Various segments within the industry are placing an emphasis on certain key issues that need to be resolved and in what direction their businesses will be facing in the future.

Be a part of the industry discussion and search for solutions to major issues affecting different industry segments, such as:

• the impact of libraries and e-book lending,
• free vs. paid content,
• the challenge of discoverability following retail bookstores' decline, and the future of independent bookstores
• self-publishing and what it means for existing businesses,
• the changing ways content can be delivered,
• innovations in new content formats and the need for technology to support those innovations
• what publishing companies will look like in just 3 or even 5 years, and much more.

Speakers

Maureen McMahon
(Speaker)
President/Publisher
Kaplan Publishing

Christopher McKenzie
(Speaker)
VP & Director, Institutional Sales, Americas & EMEA, Wiley InterScience Sales
Wiley

Scott Abel
(Moderator)
CEO and Chief Content Wrangler
The Content Wrangler

Cheryl Toto
(Speaker)
SVP, Business Planning & Strategy
Houghton Mifflin Harcourt Publishing

The Move from Media Sales to Marketing Services

Track: Magazine

Not only has publishing itself changed, but the way it is sold to marketers has changed. Marketers today demand more than just a 12-time ad placement, and even more than digital ads and their trackability. They are turning to publisher to become marketing partners, helping them to reach specific audiences and to achieve specific goals.

They want custom programs that make sense for their objectives. Every marketing customer is unique, and savvy publishers are taking advantage of the opportunity to serve these marketers with unique marketing solutions. Publishers have the captive audiences to offer marketers, and they can capture all of their potential marketing clients' marketing spend with the right approach. Marketing is no longer limited to ads; we're talking social media campaigns, video, custom content (publications, e-newsletters, digital editions, etc.), events, and more.

Learn how to evolve your sales efforts from media sales to offering marketing services that can provide a major boost to your bottom line.

Speakers

Bob Melk
(Speaker)
SVP, Group Publisher & CMO
IDG Enterprise

Monetizing Your Existing Content in New Ways and Formats

Track: Magazine

Today, more than ever, publishers are constantly looking for ways to maximize the return on the valuable content they create. Many have found successful ways to repurpose content across their websites (often as paid-products), publications, and for third-party licensing. Find out how publishers are tapping the full potential of their content via repurposing, repackaging and re-selling, as well as e-sales, and how they are tapping the growing custom-content/article-marketing field.

PLUS, LEARN ABOUT A MAJOR NEW TREND! With the advent of e-books, magazine publishers have a whole new world opened up to them for repurposing their content, and even selling new content, for profit. Learn from publishers who have created and sold e-books about the process of creating an e-book: from conception to design, pricing, distribution and more.

Speakers

Richard Tofel
(Speaker)
General Manager
ProPublica

Brian Kolb
(Speaker)
Vice President
Wright's Media

Craig Ettinger
(Speaker)
General Manager
TIME.com

Shifting to a Platform-Agnostic Workflow … Next Up: the nextPub Initiative

Track: Book,Magazine

On April 3, 2010 the publishing ecosystem was changed forever. The launch of Apple's iPad signaled an exciting new era of interactive, innovative publications, accompanied by new revenue opportunities. In this session, learn how the IDEAlliance nextPub initiative will help publishers address the tablet challenge by creating digital-first, platform-agnostic workflows.  Peter Meirs, Vice President of Production Technologies, Time Inc. and chair of the nextPub Initiative, will share his vision for the future and Dianne Kennedy, VP of Emerging Technologies, IDEAlliance, will provide highlights of the new specifications that form the foundation for next-generation publishing workflows.

Speakers

Dianne Kennedy
(Speaker)
Vice President of Emerging Technologies
IDEAlliance

Peter Meirs
(Speaker)
VP, Production Technologies
Time Inc.

INTERQUEST's Digital Book Printing Forum (Track: Book)

Track: Book

For the 7th consecutive year, INTERQUEST is producing a special seminar devoted to digital book production during the Publishing Business Conference & Expo. The 2012 event is designed around recent INTERQUEST research into digital book printing. INTERQUEST analysts will present key results from the company's latest research in the field. This full-day program will feature executives from leading digital printing systems vendors, printers, and book publishing companies discussing their experience, applications, and challenges faced with digital printing. Market research and technology updates will be a focus throughout the day.

Click Here For Agenda

Sponsors

International Trends in E-book Consumption: Bowker unveils highlights from its first-ever major study of this scope

Track: Book

Bowker, the leading provider of market research information and business intelligence on book markets in the U.S., through BML Bowker, in the U.K., recenlty launched a major study to assess and track device adoption, attitudes, and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America.  The study, commencing in January 2012 and repeating annually, will enable comparisons between e-book markets in countries experiencing different growth patterns and arm the publishing industry with a comprehensive range of qualitative and quantitative data.

The project will map the current state of e-book use and acceptance around the world, creating a benchmark from which to track trends during subsequent studies. Consumers from these countries will be surveyed on their purchases of digital content versus traditional formats in multiple settings and contexts. The study will also
explore the use and ownership of devices, from dedicated e-book readers to tablets.

Be the first to learn the significant highlights of this major research endeavor, as Bowker’s Kelly Gallagher provides a look into its first executive summary of the findings.

Speakers

Kelly Gallagher
(Speaker)
VP of Publishing Services
RR Bowker

Developing a Profitable E-commerce Strategy (for Book Publishers)

Track: Book

With the fate of brick-and-mortar bookstore chains in question, and controversy over online discounting of print and e-books, many publishers are taking matters into their own hands, and focusing on selling direct to their consumers. On publishers' e-commerce sites, the publisher can exercise total control over pricing, fulfillment and the overall customer experience. This session will provide strategies for developing or refining your own e-commerce efforts for maximum sales, ease of purchase, and cross-selling opportunities.

Speakers

Adam Krefman
(Speaker)
Associate Publisher
McSweeney's

David Marshall
(Speaker)
Berrett-Koehler Publishers
Vice President of Editorial and Digital

Susan Danziger
(Speaker)
CEO
Daily Lit

Create Once: Distribute Everywhere (Track: Book)

Track: Book

Content delivery issues continue to change rapidly. Some forward motion can be said to have occurred. Decisions for most publishers have moved past, "SHOULD I create files for multiple distribution channels?" to other questions, many of which will be addressed in this essential session.

1. What do I need to do during content production?
2. What kind of files do I need to create?
3. What's the best way to make this happen-- internally? Hire outside vendor?
4. What about legacy/backlist titles?
5. How many types of files do I need to create?
6. Is EPUB the standard now? Will it be in the future?
7. Where should I be placing/selling my e-books? What are advantages/disadvantages of Amazon, Google, etc.?

Speakers

Bill McCoy
(Speaker)
Executive Director
International Digital Publishing Forum (IDPF)

Peter Balis
(Speaker)
Director, Digital Business Development
John Wiley & Sons

Michael Weinstein
(Speaker)
Content Director
Teachers College Press

Using Social Media to Boost Traffic, Build/Engage Your Audience and Gain Leads (Track: Magazine)

Track: Magazine

You've established a social media foundation through brand and staff profiles, share buttons and coordinated outreach and promotion. Now you need to take your efforts to the next level. What's the right mix of Facebook integration? Are you A/B testing the placement and messaging of your social buttons? How do you maintain active social outposts without sacrificing on-site community and engagement? Which third-party services can help you get it all right?

Learn how magazine publishers are making the most of on-site social media optimization to build and engage audiences, drive traffic and increase conversions.

Speakers

Sylvie Barak
(Speaker)
West Coast Online Reporter, EE Times
UBM Electronics

Adam Sherk
(Speaker)
VP SEO and Social Media
Define Media Group

Niketa Patel
(Speaker)
Product Manager, Social Media & Search
CNNMoney

Driving Revenue … Building Significant Diversified Revenue Streams

Track: Magazine

The key to staying strong in this changing economy is in creating diverse and innovative revenue opportunities that will engage and excite both your reader and advertising audiences. Michael Friedenberg, president & CEO of IDG Enterprise, will share the 4Cs methodology - Content, Community, Conversation, and Conversion - developed to ensure engagement between buyers and sellers is a key focus in product development. You will learn how using this methodology has led IDG Enterprise to expand its focus on creating innovative marketing services, social media, reader revenue, data services and mobile opportunities. You will hear how each channel provides multiple opportunities for revenue growth through a review of program details and customer stories.

Speakers

Michael Friedenberg
(Speaker)
President & CEO
IDG Enterprise

Sponsors

Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company

Track: Magazine

A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:

• Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
• Redefined workflow technologies that save time and money
• Steering your personnel through constantly evolving workloads
• Balancing print and digital production workloads

And more!

Speakers

Greg Reeder
(Speaker)
Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine
Marines Magazine

Nick Bogaty
(Moderator)
Adobe Systems Incorporated
Director of Business Development, Digital Publishing Group

Michael Esposito
(Speaker)
SVP and Head of Publishing
Group FMG

Magazine Executive Keynote Panel (Track: Magazine)

Track: Magazine

How are publishers overcoming the impact of the economy and a shifting advertising marketplace to grow print ad revenue and readership? What new revenue streams are they developing that are having a major impact on their businesses? How are they building their audiences? How are they providing readers and advertisers with maximum value? What is the future for print publications and digital editions amidst an increasing tablet-centric consumer environment? How are publishers building substantial digital revenue?

These are just some of the major questions that will be explored during this major industry event, where the leaders behind some of today's most successful publishing companies and brands will share their insights and strategies for thriving in a new media world.

Speakers

David Carey
(Speaker)
President
Hearst Magazines

Debbie Bates-Schrott
(Moderator)
President
Bates Creative Group LLC

Michela O’Connor Abrams
(Speaker)
President
Dwell Media

Efrem (Skip) Zimbalist III
(Speaker)
Chairman and CEO
Active Interest Media

Paul Miller
(Speaker)
CEO
UBM Electronics and UBM Canon (Publishing), UBM Electronics, UBM Canon

The Future of E-books: Executive Panel (Track: Book)

Track: Book

E-book sales are spiraling upward. How far will they go? What will e-books look like in 5 years … or even 2? What will e-readers look like? Will limitations on color, complex document formats and standards be resolved? Will enhanced e-books become the norm? When is an enhanced e-book no longer a “book”? How will e-readers fit in amongst the tablets and smartphones? What book segments will be most impacted by coming changes in e-book technologies and platforms, as well as consumer demand?

Learn the answers to these and many more questions about the future of e-books in this session.

Speakers

Sriram K. Peruvemba
(Speaker)
Chief Marketing Officer
E Ink Holdings Inc.

David Renard
(Speaker)
Partner
mediaIDEAS

Matthew Cavnar
(Speaker)
VP Product & Business Development
Vook

Deborah Forte
(Speaker)
President
Scholastic Media

Success Stories and Surefire Social Media Strategies

Track: Book

Twitter and Facebook and Tumblr, oh my! No, we’re not in Oz. But the world of social media can feel like a strange and magical place. Social media gives you something that can be both incredibly powerful and a little bit scary: Direct contact with your readers. Learn from people who’ve done it how to leverage creative and innovative social media campaigns that foster interaction, increase brand awareness and loyalty, build buzz and, ultimately, help you sell more books and boost your bottom line.

Speakers

Morgan Baden
(Speaker)
Social Media and Internal Communications Director
Scholastic

Brett Sandusky
(Speaker)
Product Manager
Macmillan New Ventures

Aysling: Technology & Solutions Session

Track: Technology & Solutions

Sponsors

Managing Complexity in a Cross Media Supply Chain: Technology & Solutions Session Presented by RR Donnelley

Track: Technology & Solutions

Publishers today face the challenge of managing an increasingly complex Cross Media Supply Chain.  Declining volumes of physical media are pressuring publishers to actively manage costs while evolving business models, technologies and distribution points pressure the move to Digital.  Come learn from our experience, with RR Donnelley presenting a framework towards addressing content distribution in a Cross Media environment.

Speakers

Dave Houck
(Speaker)
GM Libre Digital and SVP IT
RR Donnelley

Sponsors

MarkLogic: Technology & Solutions Session

Track: Technology & Solutions

Sponsors

Technology & Solutions Session: TBA

Track: Technology & Solutions

The Strategic Role of the Cloud in Conversion and Delivery of Digital Media

Track: Book

Cloud computing is a model of delivering technology from a server over a network. The cloud can deliver data storage capacity, software functionality or any other computing resource. The cloud is particularly relevant to publishers as a platform for the conversion and delivery of digital media.

Publishers traditionally have had options for digital media delivery:

• Build their own technology platform -- an often expensive and risky proposition, or

• Use a distribution partner's platform -- in exchange for sharing revenue.

This session will discuss how the cloud is more than the latest fad or buzzword, but an essential element in a successful digital publishing initiative. The emergence of the cloud is a transformational event, that can allow publishers to regain strategic control.

We will see how, if publishers are to control their digital destiny, they must be in control of their own cloud-based digital delivery resources -- rather than relying solely the platforms of distribution partners.

Effective cloud-based delivery programs leverage:

• high levels of automation

• cross-device, cross-channel distribution capabilities

• usage-based service fees

This session will show how publishers of all sizes can use cloud-based services to regain control of their digital destiny -- without breaking the bank.

Speakers

Andrew Brenneman
(Speaker)
Founder
Finitiv

E-books, Apps & Print Books … Working Together

Track: Book

Digital or Print? It need not be an either/or proposition. Some of the most successful and forward-thinking companies are leveraging their content across multiple platforms. Some study the usage habits of their users to create multi-faceted titles that incorporate multiple usage moments. Others use apps and e-books to create buzz for their print products. And others still identify the unique properties of each channel to ensure they're releasing each product in its ideal form. Learn strategies for making print and digital work for your company… and for each other!

Speakers

Joe Heider
(Speaker)
Sr. VP & General Manager, Education
Wiley

Walter Neidner
(Speaker)
Executive Director of Product Development Graduate Programs
Kaplan Publishing

E-commerce Magazine Strategies: Who's Making It Work and How (Track: Magazine)

Track: Magazine

Call it a trend or a permanent fixture in publishing's future, but e-commerce has been attracting interest and investment from many a publisher. Whether through partnerships with outside parties, or direct efforts to sell content and related products, the efforts can be vast and varied. And, as a new business endeavor for many publishers, the road to successful e-commerce can be a bit bumpy.

Learn tips and strategies from publishers who are making e-commerce work. Find out everything you need to know from development requirements and cost ranges to options for various types of e-commerce (via partners, direct sales of your own products whether online only or via your print publications), and how to market for maximum sales.

Speakers

Bryan Welch
(Speaker)
Publisher & Editorial Director
Ogden Publications, Inc.

Steve Sutton
(Speaker)
VP Operations
Spanfeller Media Group

E-mail Marketing: Boost Your Open Rates

Track: Magazine

Whether you're sending an e-newsletter or an e-mail marketing campaign, settling for the industry-average 16 percent open rates is a tough pill to swallow. Especially when you could be reaching upwards of 60-percent open rates using the right strategies.

Find out how you can boost your e-mail open rates in this how-to focused strategy session. There are 12 absolute best practices that will help you drive reader engagement through e-mail. Learn how to use preferences, user-generated content, and reporting to sharpen how you can communicate with your readers. Use segmentation to personalize and create relevance. See what real-time testing can do to improve your campaigns … and more!

Speakers

Sundeep Kapur
(Speaker)
Author, Digital Evangelist
NCR

Print in 2012: Relevant, Effective & Profitable

Track: Magazine

Attend this session to learn more about what's really happening in the magazine retail market and where the opportunities lie. You'll gain insights from experts in the industry on topics such as:
1.       Telling our Story – dispelling myths and sharing results
2.       Digital Versions – success stories at retail
3.       Consumer survey results –  preference for print as prime delivery vehicle
4.       Retailers are bullish about print – here’s why
5.       The Power of Print Brands at Retail – opportunities and successes

Panel chair:
• Jay Annis, Vice President, Trade Sales,The Taunton Press, and President, PBAA (Periodical & Book Association of America)

Panelists will include:
• Chris Moody, General Manager, Director Print Information Products, Consumer Reports

Additional planned retail and distributor panelists will be announced.

Speakers

Lisa Scott
(Speaker)
Executive Director
PBAA (Periodical & Book Association of America)

Jay Annis
(Speaker)
Vice President of Trade Sales-Magazines and Books
The Taunton Press

Chris Moody
(Speaker)
Director of Print Information Products
Consumer Reports

Mark W. White
(Speaker)
Vice President, Specialty Marketing
U.S. News & World Report

ICE CREAM BREAK

Track: Book,Magazine,Technology & Solutions

Location: Exhibit Hall, 5th Floor

How Book Publishers Are Profiting from the Growing Self-Publishing Market

Track: Book

Book publishers are beginning to see the booming self publishing market as less of a threat and more of an opportunity. Utilizing their traditional expertise in marketing, distribution, editing and author development, publishers are carving a new niche for themselves as service providers for aspiring writers looking to do more than pay to have a book published, only to watch it languish in obscurity amid thousands of other works available online. In this informative session, hear representatives from several publishers talk about how they have seen substantial success in using their brands, resources and know-how to profit from this growing market.

Speakers

Tanya Hall
(Speaker)
Director, Marketing and Business Development
Greenleaf Book Group

Easy, Effective Ways to Grow Your Audience

Track: Magazine

Audience development has gotten more complicated in the new multi-platform publishing environment, with an array of channels out there claiming to be the "magic bullet" for attracting eyes to a publisher's product. Is social media the key, and if so, do "likes" add up to anything more than a cute thumbs up? How can digital editions help you stand out online? What's the best way to cross-market digital and print products? What about the "findability" problem for apps? Where do traditional strategies such as direct marketing fit in? Join us as our panelists tackle these questions and more. Attendees will learn various ways publishers are building audience, whether to convert to subscribers or for lead-generation efforts to serve marketers. You'll leave with concrete strategies for making your audience development goals a reality.

Speakers

Lou Sabatier
(Moderator)
Principal
Sabatier Consulting

Nick Cavnar
(Speaker)
Vice President of Circulation and Database Development
Hanley Wood, LLC

Isabelle Pain
(Speaker)
Publisher Business Development Manager
Flurry

Enhancing the Value of Print Magazines for Advertisers and Readers (Track: Magazine)

Track: Magazine

Find out how you can increase the value of you print publications for both your readers and advertisers. Learn unique offerings you can sell to advertisers to create maximum impact and value for ads that is difficult or impossible to recreate in digital media.

Esquire magazine has been a pioneer in pushing print's boundaries to deliver innovative print enhancements for advertising appeal and newsstand impact. Hear from Esquire's Richard Dorment on various successful efforts Esquire has undertaken, such as:

• the first major publication to use an E ink cover
• the window treatment on its cover
• the origami cover
• the mix and match faces cover
• the editorial use of QR codes to enable in-book shopping
• next-generation Augmented Reality (i.e., geotagging images/videos so they can be experienced anywhere in America)    … and more.

Speakers

Richard Dorment
(Speaker)
Senior Editor
Esquire

Book Session: Achieving an XML First Workflow

Track: Book

The goal for an XML-first workflow is often compared to the holy grail of publishing production. Hear from industry experts on how XML can streamline your entire production process and enable more flexible multiplatform publishing, including easier evolution as new technologies and output platforms evolve.

Speakers

Andy Hughes
(Speaker)
VP Production and Design
Knopf Doubleday Publishing Group, Random House

David Alan Rech
(Speaker)
Director of Publisher Services
Scribe Inc.

Mobile Strategy Summit for Book Publishers (Track: Book)

Track: Book

With the advent of smartphones and tablet computers, book publishers are faced with multiple challenges as well as opportunities. Join this in-depth discussion of strategies and ideas to help you minimize the challenges and maximize the opportunities in the mobile marketplace, including:

• Mobile websites: development and ongoing costs, benefits to users, ROI
• Mobile apps: content creation, app development, format selection, strategic pricing, user-interface and user-friendliness
• Content preparation for optimal conversion for future format options
• What to look for in an app developer/partner
• Partner or create in-house?
• What apps are selling? Why?
• Consumer usage trends among book apps and mobile sites.
• Enhanced e-book apps: The good, the bad and the ugly.
• New trends and technologies you can expect on the horizon.

… and more!

Speakers

Dan Blank
(Speaker)
Founder
WeGrowMedia.com

Graham Farrar
(Speaker)
Founder/Owner
iStoryTime

Chad Udell
(Speaker)
Managing Director
Float Mobile Learning

Patricia Cleary
(Speaker)
eProduct Management
Springer

Carol Wolfe
(Speaker)
American Society of Health-System Pharmacists, Inc.
Vice President, Publications and Drug Information Systems Office

Closing Address: Bob Sacks (Track: Book, Magazine)

Track: Book,Magazine

Speakers

Bob Sacks
(Speaker)
President
Precision Media Group

Intensive Worskhop: Developing Your Social Media Game Plan

Track: Book,Magazine

Many publishers' social media efforts are disjointed at best, with various staff members occasionally and usually inconsistently tweeting or posting updates on Facebook, Linked-in or various other social media platforms, with no goals or measurements for success in place. Even major publications launch major initiatives, such as Facebook contests, interviews, etc., to increase their social media reach, but then fall silent, as no follow-up engagement is planned, losing the audience they worked hard to build.

Learn from one of the industry's foremost social media experts how your company can set up a social media game plan—a companywide strategy that you can implement and maintain to maximize the ROI to your publications, events, and more, using social media, through specific channels such as blogs, Twitter, Youtube, Google+ and Facebook.

Take home step-by-step directives to get your social media efforts aligned with goals and measures for determining their success. Find out what you can achieve with your current publication staff or dedicated social media staff.

Don't let your social media efforts go to waste. Find out how to not only build your audience, but to engage them regularly. Learn how to set up a strategy that can make the most of the time and resources that you are already investing.

Speakers

Sundeep Kapur
(Speaker)
Author, Digital Evangelist
NCR

App Forum: From Strategy to Implementation for Profit

Track: Book,Magazine

Join this in-depth exploration of best practices in app development and creation strategies to help you forge a profitable path through this burgeoning marketplace:

1. Market Overview:

• Publishing apps (statistics on general app use as well as those specific to publishing) ... and potential in the marketplace.
• Examples of publishing apps that have been successful.
• Types of apps publishers are launching: gaming apps (in book and magazine publishing), whitepaper apps, data apps, magazine apps, book apps, etc., and what is seeing the most success?

2. Where to Start:

• Conceptualizing content that is best suitable for the app environment.
• Analyzing available tools, partners ... vs. should publishers consider?building internally?
• Prepare to launch/support/maintain on all platforms for:
  a. phones (iPhone, Android, Blackberry, Windows, Symbian)
  b. tablets (iPad, Blackberry, Nook, Amazon, etc.)
• Possible costs for various options.

3. Creating the App:

• How to build the app ... whether internally or with a partner.
• Determining goals for the app (brand extension, driving revenue, audience development/name acquisition, etc.)?.
• Prepare to syndicate/update content with a CMS or such methodology.

4. Getting Your App Into the Market:

• Platform considerations
• Getting your app noticed in app market ... or other ways to market it.
• Be secure and build in a secure manner.

5. Monetizing the App

• Pricing suggestions vs. free apps ... pros and cons and various goals that each can help achieve?.
• Advertising -- single sponsors, in-app advertising, etc.

Speakers

Ron Guida
(Speaker)
Director
RapidValue Solutions

Rajesh Padinjaremadam
(Speaker)
CEO and Co-Founder
RapidValue Solutions

MediaIDEAS TH(ink) E-Reading Summit

Track: Book,Magazine

IMPORTANT: There is an additional fee to attend this session.

Only $125 for Publishing Business Conference registrants
(regular rate is $225).

The 2012 TH(ink) E-reading Summit : Brands, Content and Discovery  is a half day of programming that offers a better understanding of how e-reading technologies and market developments will crate opportunities for selling content from book and magazine publishers.

 Presented by by mediaIDEAS, Book Business, Publishing Executive and the Publishing Business Conference, attendees will discover the best strategies and business models to help them become more competitive in this dramatically expanding marketplace.

For more information on the TH(ink) E-reading Summit – including a full agenda, list of speakers and sponsorship information – please visit: http://www.thinkereadingsummit.com/.