2011 Video Recap: Publishing Business Conference & Expo
Editor’s Note: Publishing Business Insider to Go Daily
By Noelle Skodzinski
Get ready to gain access to more great publishing news and information. On Dec. 1, Publishing Business Insider will become a daily e-newsletter, called Publishing Business Today. In addition to exclusive content, previews and special offers regarding the Publishing Business Conference & Expo, the daily e-newsletter will be incorporating Publishing Executive‘s e-newsletter (Publishing Executive Inbox) and Book Business‘ e-newsletter (Book Business Extra). The new Publishing Business Today will serve as the primary and most comprehensive resource for daily news in the book and magazine publishing industries.
We’re excited about this opportunity to deliver more news and a wider perspective on the publishing industry to you. The line between content creators is increasingly blurring, with magazine publishers producing content in book formats, and book publishers producing digital content and developing websites with news and other content. And all publishers are interested in technologies, news and trends regarding digital formats, social media and audience development. So having all the content in one place will enable you to pick and choose what is of most interest to you from a broader array of stories.
Your feedback on the new e-newsletter is welcome anytime. E-mail me at nskodzinski@napco.com, or our e-newsletter editors, James Sturdivant (jsturdivant@napco.com) and Brian Howard (bhoward@napco.com).
I hope you enjoy the new Publishing Business Today.
Publishing Business Conference & Expo Registrants Get a Free Kindle Fire
The Publishing Business Conference & Expo (PBC) has announced that it will be providing attendees who register for a full conference pass to the 2012 PBC by Dec. 1 with a Kindle Fire as a thank-you gift. “Each year, we provide a thank-you gift to attendees that enables them to try out new technology on the market that is relevant to the industry,” says Noelle Skodzinski, PBC director. “Last year, we offered an iPad, and the year before that a Sony Reader.”
For more information or to register, visit the Publishing Business Conference website.
The Kindle Fire
Sneak Peek at Speakers/Sessions for the Publishing Business Conference & Expo
Planning is underway for the 2012 Publishing Business Conference & Expo, March 19-21, at the New York Marriott Marquis, Times Square. Here are a few highlights of sessions and topics you can expect to see addressed this year:
• The annual Digital Magazine & Mobile Symposium
• An intensive 3-part E-book Conversion Workshop
• A half-day event on Creating Your Social Media Strategy
• International Trends in E-book Consumption: Bowker will be revealing highlights from its first-ever major study of this scope.
• Maximizing the Use of Mobile Response Codes (QR codes, tags, etc.)
• Audience Development for Magazine Publishers
• Marketing/Discovery for Book Publishers
• The Transformational Nature of the Cloud
• Driving Sales & Revenue for Magazine Publishers
• Developing a Successful E-commerce Strategy
• The Publisher-Author Relationship in Today’s Marketplace
… and much more.
The Publishing Business Conference staff also is thrilled to announce a dynamic keynote address by Marcus Leaver, president, Sterling Publishing Co. Inc. (a Barnes & Noble company) about his perspective on shifts in the industry and moving forward into a profitable future in publishing. “Marcus is a very creative thinker and often makes shifts in the way his company does business before many are aware of how much certain trends will impact their businesses,” says Noelle Skodzinski, Publishing Business Conference director. “He’s also a great speaker, and we’re thrilled to have him delivering a keynote address—it will definitely be something our attendees won’t want to miss!”
Check the website for frequent updates and a full agenda, which will be posted soon: http://www.PublishingBusiness.com … and don’t forget to register by Dec. 1 to be eligible to get your free thank-you gift: the Kindle Fire.
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