Publishing Business Conference & Expo Show Guide Available in Several Digital Formats
The 2011 Publishing Business Conference & Expo Show Guide, detailing 50-plus conference sessions, more than 100 speakers and a listing of nearly 70 exhibitors is available as a free app for the iPad and iPhone in the Apple App Store. You can find it by searching for “Publishing Business.”
The show guide is also available in various digital edition formats, presented by the sponsors of the conference’s Annual Digital Magazine Symposium. Access the various versions at:
Bluetoad: http://bluetoad.com/publication?i=65233
Emagcreator http://cloud.emagcreator.com/2011_Show_Guide/index.html
Imirus http://napco.imirus.com/Mpowered/book/vbandp11/i1/p1
Texterity http://livedemos.texterity.com/napco_demo/2011#pg1
Check the PublishingBusiness.com website soon to compare other digital edition versions from:
Mag+
Nxtbook
Qmags
Zinio
One Day Left to Get an Apple iPad With Your Full Conference Pass
March 31, 2011 is the deadline to receive an Apple iPad Gift with your purchase of a full conference pass to the Publishing Business Conference & Expo.
Don’t miss the opportunity to get this free gift along with all the advantages of a full conference pass: unlimited access to conference program sessions (including INTERQUEST’s Digital Book Printing Forum and Wednesday’s Social Media Workshop for Publishers), all keynote events admission, expo pass, official show guide and tote bag.
Registrations are well ahead of last year’s figures, a year which saw the highest attendance rates in the show’s history. Held at the Marriott Marquis Times Square in NYC, April 4-6, the conference has limited seating capacity, so interested executives are urged to register now, before it is too late.
View the Conference Agenda Here.
Tablets and E-readers Will Comprise 50 Percent of Book and Magazine Publishing Revenues in 7 Years
David Renard knows his technology. In fact, he’s been known as one of the major players in publishing technology for years, from content management systems to Web development systems and more recently to e-reading and mobile devices and platforms. He is a partner at mediaIDEAS, a global research and consulting firm focusing on the publishing industry’s technology-enabled future. Several years ago, he wrote, “The Last Magazine” (published by Rizzoli), a visual anthology of the stylepress and a commentary on the future of printed periodicals.
On Wednesday, April 6, Renard will be speaking at mediaIDEAS’ second annual Th(ink) E-Reading Summit, held in conjunction with the Publishing Business Conference & Expo (New York Marriott Marquis, Times Square). The half-day event will focus on e-reading technology (including tablets, e-readers, and smartphones), the evolving marketplace, and opportunities for publishers to take advantage of these developments through selling content and developing new products.
Renard also will be interviewing Sri Peruvemba of E Ink Corp., the company that manufactures the e-ink display screens used in most mainstream e-readers, during a special event, “E Ink Up Close,” at the Publishing Business Conference on Tuesday, April 5.
Here, Renard speaks with Insider about the importance of the summit at this critical time in publishing, how he sees e-readers “playing” with other mobile devices in the marketplace, and more.
Insider: What sets the Th(ink) E-reading Summit apart, why should publishing executives attend?
David Renard: Building on our event last year, the TH(ink) e-reading Summit 2011 brings executives from leading book and magazine publishers together to talk about what they have learned selling e-books and digital magazines on tablets, e-paper e-readers, and smartphones. This discussion of best practices, business models, and strategy is key for anyone on the publishing side trying to tap into the dramatic growth in e-reading devices and e-reading.
We forecast that by 2020 there will be more than 1.1 billion tablets and e-paper e-readers in use worldwide, and more than 260 million in the U.S. alone. Over the next 7 years, this will represent more than 50 percent of our revenue as an industry. We are in the initial stages of a revolution in publishing, and those speaking on April 6 are leading the way. This will be a great place to learn and network.
Insider: In the summit, will you also be talking about mobile devices that don’t use electronic-ink displays? How do you see these two categories of devices “playing together” in the content market?
Renard: The summit will focus on tablets, e-paper e-readers, and smartphones, or what we call “e-reading devices.” They can be monochrome or color, large or small, and better suited for reading books or magazines. We see parts of the tablet and e-paper e-reader markets increasingly converging over the next 5 years based on new technological developments. This will be specifically addressed in one of the sessions.
Insider: You’ll also be interviewing Sri Peruvemba of E Ink Corp. during the Publishing Business Conference. Can you tell us what one or two of the questions you’re most excited about asking him?
Renard: E Ink, in essence, started an industry that has forever changed publishing. But, e-reading has evolved significantly since E Ink’s first e-paper e-reader. How do they remain relevant with the success of multimedia tablets? What will E Ink’s technology look like 1, 2 and 5 years from now?
Publishing Business Conference Launches iPad App of Show Guide
On Monday, March 28, Publishing Business Conference & Expo attendees and others interested in viewing the official 2011 conference show guide will be able to access a free show guide app in the Apple app store for their iPads and/or iPhones.
The app will feature the direct links from the table of contents to the sessions-at-a-glance, floor maps (including a map of the expo hall), session and exhibitor descriptions, and more. Users can also click on select speakers’ photographs to hear audio clips from speakers such as Steve Hannah, CEO, The Onion, and David Granger, Editor, Esquire, among others.
To download the app, search for “Publishing Business” in the Apple app store.
Growing Your Digital Revenue: Lightning-Fast Ideas
In Publishing Executive‘s 2010 reader survey, asking readers what their biggest challenges were for the year ahead, the almost-unanimous response was “growing digital revenue.” In light of that, a special session has been planned at the 2011 Publishing Business Conference (April 4-6 in NYC) on “Growing Your Digital Revenue.”
The session, to be held on Tuesday, April 5, at 2:30 p.m. – 3:50 p.m., will explore:
• Lead Generation
• Audience Development
• Mobile Strategies
• Ad Networks/Ad Exchanges (real-time bidding and behavioral targeting)
… and much more!
“Growing Your Digital Revenue” will be a “Power-Point-Free Zone,” says session moderator Rob Yoegel, vice president, e-media, for North American Publishing Co. Instead, speakers will participate in a session similar to ESPN’s “Around the Horn” television program. Although no points will be awarded and no one will be muted, the featured speakers will participate in a Lightning Round where Yoegel will present various topics and allow each participant a set amount of time to share their insights and specific information on how their companies are growing revenue.
Speakers at this special session include:
• Ron Diorio, Vice President, Product and Community Development at The Economist Online
• Scott Havens, VP, Digital Strategy and Operations, The Atlantic Media Co.
• Peter Longo, CEO, IDG Syndication and Network
Visit http://www.publishingbusiness.com to register for the conference. (Individual session passes also are available for those who want to attend just this session.)
Digital Printing’s Future: ‘We’ve Only Seen the Tip of the Iceberg’
An interview with INTERQUEST’s Gilles Biscos on the advances and future potential of digital book printing.
For the sixth year, industry research and strategic consultancy INTERQUEST is presenting a special, in-depth seminar (on Tuesday, April 5, at the New York Marriott Marquis, Times Square) at the Publishing Business Conference devoted to digital book production. The program is designed to share insights into market trends and forecasts, as well as case studies on how digital printing has facilitated growth for printers, and inventory and distribution management improvements for publishers.
Insider caught up with INTERQUEST’s Gilles Biscos to talk about current trends in digital book printing, growth in the market and the potential for digital printing’s advancing role in an evolving book marketplace.
INSIDER: What are the biggest trends you see in digital printing right now?
GILLES BISCOS: We see continued and growing interest and adoption of digital printing by publishers. Publishers are leveraging the technology in an attempt to drive cost out of their book distribution operations. Along those same lines, we see continued growth in distribute and print, since that is an opportunity to eliminate shipping expenses by creating books closer to their end use. These distribute and print partnerships are regional as well as international in scope.
We also see continued growth in self-publishing, and a higher percentage of color pages produced on digital systems. Color used to be primarily limited to covers, but more digitally printed book blocks now contain color.
INSIDER: Have any recent advancements in digital printing technologies enabled any segments of the book industry to take advantage of digital printing that were not previously able to (or at least on large scale)?
BISCOS: Developments in inkjet have probably made the biggest impact in enabling digital printing to penetrate new segments of the market as well as to pull a higher volume of pages from offset printing. In the education market, for instance, the speed and running cost of inkjet has enabled short runs of full-color versioned editions, which was previously out of range on a cost basis. Single-color inkjet is also making headway in the trade segment where it is competitive with offset in longer print run scenarios.
INSIDER: You’ll be sharing lots of statistics and forecasts about the digital printing market at the Digital Printing Forum, but can you give us a sneak peek at any stats about the market that particularly stand out?
BISCOS: Printed books overall are obviously under stress from a number of factors, primarily electronic delivery. Overall, we believe that the number of printed books produced will decline by about 2 percent annually over the next 5 years. Within that universe of printed books, however, digital production will account for a rapidly growing portion. Today, slightly less than 5 percent of the books printed are produced on digital equipment, but over the next 5 years, we believe that percentage will grow threefold and reach about 15 percent of all printed books.
INSIDER: INTERQUEST has been researching and analyzing the digital book printing market for years. Recent years have shown significant and continuous growth. Do you think the market is at point where it is near reaching its full maturity?
BISCOS: Absolutely not; we think it’s just getting started! The technology will continue to advance very rapidly in terms of print quality, cost, throughput, and substrate compatibility. Just think about it: Only a few years ago, digital production was largely viewed as a specialty process reserved for low-volume, “‘long tail” types of applications that would not have been produced otherwise. Today publishers are increasingly viewing it as “offset replaceable,” meaning that digital printing can be used interchangeably with offset. This creates tremendous flexibility in the supply chain.
We think that thus far we’ve only seen the tip of iceberg in terms of what this technology can do and how it’s being used. There are going to be a lot of exciting developments in the coming months.
Editor’s Note: INTERQUEST’S David Davis will be participating in a free webinar on Tues., March 29, 2 p.m. ET, on “Leveraging Current and Future Advances in Digital Printing,” along with Frank Romano, Professor Emeritus, RIT School of Print Media, and Ken Brooks, Senior Vice President, Global Production and Manufacturing Services, Cengage Learning (and moderated by Noelle Skodzinski, Editorial Director, Book Business). Click here to register for this free event.
Beyond the Book Speaks With Conference Director Noelle Skodzinski, Co-Chair Adam Lerner
Last week, Beyond the Book podcast host Christopher Kenneally interviewed Publishing Business Conference & Expo director Noelle Skodzinski and conference co-chair Adam Lerner, CEO of Lerner Publishing, on this year’s conference: the speaker line-up; how conference sessions push through the noise to provide real, actionable answers for business growth; and what we really ought to mean when we talk about a strategic approach.
Hear the podcast by clicking on this link:
Beyond the Book Podcast Interview With Noelle Skodzinski, Adam Lerner
Asked about keynote speaker Steve Hannah, CEO of The Onion, Skodzinski noted that while some of what Hannah will say will probably draw from the satirical approach of the company’s flagship product, “they actually have a growth story. It’s a tremendous story of what started in a dorm room as a weekly campus newspaper and has grown to print publications in 12 cities … 10 million unique visitors to its website … a radio network … [and] two television shows …”—a true multi-platform publishing success story. “It’s something that anyone can learn from if they’re in publishing because it’s looking at your core strengths and prioritizing, and looking where your market is and where you can reach them in new capacities. Basically, grow your audience.”
Lerner, who helms one of the largest independently owned children’s book publishers, notes a measured, strategic approach to change is necessary in the new media landscape. “There’s so much to figure out. I think that for most publishers we’ve gotten bogged down in the technology aspect … and once we’re able to get a perspective on where we want to be knowledgeable around technology, and where we don’t need to be, we can circle back around and focus on our core, which is content.”
A New Way To Sell Ads: An Interview With J.T. Hroncich of Capital Media Solutions
J.T. Hroncich, president of agency operations at Capital Media Solutions, will be part of a panel discussing ad sales strategy at the Publishing Business Conference and Expo. Titled “A New Media World, A New Way to Sell Ads,” the session will explore which sales tactics work best in the new multi-platform landscape, best strategies for motivating sales teams and how to understand what marketers are looking for.
Publishing Business Insider asked Hroncich for some hints of what he and fellow panelists Josh Gordon, president of Selling 2.0, and Jeannine Shao Collins, executive vice president of Meredith 360, will be talking about next month at the New York Marriott Marquis.
Insider: As someone who sits on both sides of the marketing fence (functioning both as an agency and ad seller for publishers), what are the biggest mistakes you believe publishers make when trying to introduce integrated sales packages to clients?
Hroncich: That “one size does not fit all.” Integrated packages don’t make sense for all clients. The sales rep needs to find out the specific needs for each client and then customize accordingly.
Insider: Print still makes up the bulk of many publishers’ revenue, yet strategically, the move is toward digital. How can sales teams be incentivized to sell more digital?
Hroncich: With all the attention these days migrating toward digital-only advertising, print publications still remain the cornerstone for most publishers. Because of that we incentivize salespeople by offering bonuses for selling packages that include some type of a print component.
Insider: Conversely, a lot of publishers also want to know how to increase print revenue. Any advice here?
Hroncich: Same advice, offer packages that automatically include a print component.
Insider: How is mobile changing marketing? What emerging trends to publishers need to be aware of?
Hroncich: With Google predicting 50 percent of all web traffic will be mobile by 2013, mobile advertising is an ever-evolving medium that should not be ignored, as it continues to capture more and more marketing dollars. Hot trends in mobile marketing that all marketers and salespeople should be aware of are video viewing capabilities, text messaging advertising, geo-targeting and the emergence of 3D technology.
Insider: Sales tactics are also changing. What do salespeople need to understand about which tactics work—and which are fast becoming outdated?
Hroncich: They need to keep testing new methods for reaching their prospects. The days of making one or two phone calls to get a sale are long gone. Sales people need to constantly stay in front of their prospects and clients by offering new ideas and creative thinking.
Insider: What else can attendees look forward to hearing at the ad selling session at next month’s Publishing Business Conference?
Hroncich: Hopefully they will come away with some new ideas on how to keep clients and sell to new ones.
16 Days left to Get an Apple iPad with Your Full Conference Pass
The deadline has been extended to receive an Apple iPad Gift with your full conference registration to March 31, 2011.
Registrations are well ahead of last year’s figures, a year which saw the highest attendance rates in the show’s history. Held at the Marriott Marquis Times Square in NYC, April 4-6, the conference has limited seating capacity, so interested executives are urged to register now, before it is too late.
View the Conference Agenda Here.
Qualcomm, Simon & Schuster, Bonnier Technology Group and More to Speak at 2nd Annual TH(ink) E-Reading Summit, April 6, 2011 at the NY Marriott
Global research and advisory firm mediaIDEAS and NAPCO, publishers of Publishing Executive and Book Business magazines announced the speaker lineup for the second annual TH(ink) E-reading 2011 Summit. To be held on April 6, 2011 in conjunction with the annual Publishing Business Conference & Expo at the New York Marriott Marquis in Times Square, this half-day event will focus on e-reading technology (including tablets, e-readers, and smartphones), the evolving marketplace, and opportunities for book and magazine publishers to take advantage of these developments through selling content and developing new products.
Other speakers include:
- Brendan Cahill, Vice President and Publisher, Open Road Media
- Peter Hildick-Smith, President, Codex-Group LLC
- Mark Jeannot, Editor-in-chief, Editorial Director, Popular Science, Bonnier Technology Group
- Jeanniey Mullen, Global Executive Vice President, Chief Marketing Officer, Zinio LLC
- David Renard, Senior Analyst and Partner, mediaIDEAS
- Richard Romano, Contributing Writer and Analyst, WhatTheyThink.com
- Bob Sacks, Senior Analyst and Partner, mediaIDEAS
- Stephanie Salmon, Director of Information Services, US News
- Doug Stambaugh, Executive Director, Strategy and Business Development, Simon & Schuster Digital
- Michael Tamblyn, EVP Content, Sales & Merchandising, Kobo
Other presentations of the TH(ink) E-reading 2011 Summit include:
* If Devices are the Future, What then of the Publishing Industry?
* E-reading Devices and Paginated Media Forecasts: a Developing Opportunity
* Consumer Behavior and Your New Business Model
* Book Track Breakout Sessions:
- An Early Adopter Perspective: Social Book Reading
- E-book Best-practices and Evolving Business Models
* Magazine Track Breakout Sessions:
- A New Way of Reading Magazines, but Where’s the Business Model?
- An Early Adopter Perspective: Magazine Apps
* Does Forgotten Paper Need Digital’s Help?
DATE: Wednesday, April 6, 2011
TIME: 8:30 a.m. – 12:30 p.m.
LOCATION: New York Marriott Marquis Times Square
RATE: $195 Only $95 for Publishing Business Registrants
REGISTER NOW
To register as a member of the press, e-mail Maggie Pajak at mpajak@napco.com.
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