Don’t Miss Your iPad Gift With Full Conference Registration!
Based on feedback from a number of industry executives, who said that they needed more time for their 2011 travel budgets to be finalized, the Publishing Business Conference & Expo is extending the deadline for its free iPad gift with all full paid conference registrations to Feb. 15. Don’t hesitate to take advantage of this very special offer.
Registrations are already well ahead of last year’s figures, a year which saw the highest attendance rates in the show’s history. Held at the Marriott Marquis Times Square in NYC, April 4-6, the conference has limited seating capacity, so interested executives are urged to register early.
A list of topics to be addressed is available on the conference website, as is the full conference program. Many of the speakers are currently listed here.
Publishing Business Conference Program Now Available
The full program for the 2011 Publishing Business Conference & Expo, to be held April 4-6 at the New York Marriott Marquis, is online.
The program has been created by the staffs of Publishing Executive and Book Business magazines, under the guidance of Editorial Director Noelle Skodzinski, with significant input from a stellar advisory board of industry thought leaders and our conference chairs:
- David Granger, Editor-in-Chief, Esquire;
- Frank Anton, CEO, Hanley Wood;
- Cheryl Cramer Toto, Senior Vice President, Digital Strategy & Planning, Houghton Mifflin Harcourt Publishing; and
- Adam Lerner, President, Lerner Publishing Group Inc.
Click here to view all of the the sessions. Search by track, by day or by keyword for the sessions that interest you the most, or view the entire agenda.
Those registering by Feb. 25 for a full conference pass will get a free iPad. A full conference pass includes unlimited access to the conference program sessions, admission to all keynote events, an expo pass, two lunch vouchers, one drink ticket, official show guide and tote bag. Click here to register.
The Publishing Business Conference & Expo is the nation’s largest event for book and magazine publishing executives. The leading-edge program addresses the most pressing issues facing publishing executives today and provides practical, strategic information for adapting to a rapidly changing media world.
Session Highlights at the 2011 Publishing Business Conference & Expo
Here are a few of the sessions you won’t want to miss at the 2011 Publishing Business Conference & Expo, April 4-6, at the New York Marriott Marquis, Times Square:
The Cross-Platform Book Publisher: Reinvent Your Company
While printed books remain the bread and butter for many publishing companies, digital products are increasingly becoming a part of today’s publishing organization. Publishers must learn how to live in a hybrid world. Learn from experts how to reinvent your company to bring products to market in multiple formats, faster and more profitably.
You’ll learn:
- How to change your perspective from print publishing with digital products to a true multichannel, or “hybrid” publisher;
- How to structure your processes for digital publishing (whether digital-first or print-first);
- What capabilities and tools you need and how you get them;
- What should remain core to the publisher, and what should be outsourced;
- Should you have a separate digital team or an integrated team?
Speaker: Deborah Forte , President, Scholastic Media (More speakers to be announced!).
Facebook: How to Tap the Real Opportunity
In this session you’ll learn how Facebook can deliver value to magazine publishers. Publishing case studies/best practices will illustrate how you can implement effective strategies on this fast-growing social networking platform.
An open panel discussion will teach you how you can:
- Increase traffic;
- Increase engagement;
- Know your audience.
Speaker: Nick Grudin, Manager of Strategic Partner Development, Facebook (More speakers to be announced!).
The New Way of Thinking About Book Publishing: Where Do We Go From Here? A Case Study on “Disaggregating Content”
John Morse, president of Merriam-Webster, has been talking about “the age of also” for almost a decade. His company was a pioneer in mobile content, launching its paid iPhone app in 2008, and its mobile site for the iPhone in March 2009, which he describes as “the closest thing to overnight success we have ever seen, with 1.6 million page views a month almost immediately (now 5 million page views a month and 1.5 million visitors).
Hear from John Morse as he talks about the continual shifts in “the age of also,” and how it impacts publishers, including:
- More than moving from print to digital: The need to re-conceive our ideas of what a product is;
- How the concept of a “unit of sale” is not equal to “unit of appreciation” (as consultant Mike Shatzkin describes it);
- The Google threat and opportunity, and what publishers must do to take advantage of the opportunity;
- Shifting business models;
- New ways publishers can/should engage/reach out to their audiences.
Speakers: John Morse, President, Publisher, Merriam-Webster Inc.
The Publisher as Marketing Agency: Today’s Profitable Way to Service Your Advertising/Marketing Clients
Many magazine publishers have discovered how to provide their clients with additional services—from custom website creation to content creation/custom publishing, social media campaign management, SEO services, ad design, cross-media campaign ideas and implementation … and more. Learn from publishers who have jumped head first into the publisher-as-marketing-agency arena.
You’ll learn insights such as:
- What the opportunities are for revenue;
- How to staff for servicing clients in multiple ways;
- How to sell it (is it different than the traditional media sale?); and
- How to scale it.
Speakers: Paul Tourbaf , Senior Vice President, Hanley Wood (More speakers to be announced!).
Four Critical Management Steps to Take in 2011
Lou Sabatier and Ed Fitzelle, of Sabatier Consulting, will cover key components of four areas that publishing management should review with a fresh perspective.
From strategic planning to technology to brand management, this highly useful session will present an overview, key details and case studies that can strengthen any size publishing organization.
The session will cover the following points:
- New Digital Formats: Look at the economics with a realistic cost benefit analysis;
- New Revenue Sources: Create new revenue in small doses from a plethora of smaller products;
- Don’t Be Afraid to Lead: If you have the strongest brand in a marketplace, use it;
- Think Like a Buyer: If you had an unlimited amount of money and were going to buy a company, how would you value it?
Speakers: Ed Fitzelle , Senior Consultant, Sabatier Consulting; Lou Sabatier , Principal, Sabatier Consulting.
To view the full agenda and conference speakers lined up to date, visit: http://www.publishingbusiness.com/cp/agenda.php … and don’t forget that the offer for a free iPad with your full, paid conference registration ends Feb. 15.
Lou Sabatier
Ed Fitzelle
Paul Tourbaf
John Morse
Deborah Forte
Nxtbook Media
Digital Magazine Symposium Sponsor
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Nxtbook Media 480 New Holland Ave. Lancaster, PA 17602 Contact: Marcus Grimm, Marketing Director Tel: 866.268.1219, Ext. 156 • Fax: 717-399-8900 mgrimm@nxtbookmedia.com www.nxtbookmedia.com |
Nxtbook Media™ optimizes print publications for use on the Internet using only a standard Web browser. The world’s largest publishers partner with Nxtbook Media™ to expand the reach and effectiveness of their print materials. With more than one million readers every month, Nxtbook Media is privately held and headquartered in Lancaster, PA.
RR Donnelley
Platinum Sponsor
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RR Donnelley 99 Park Avenue New York, NY 10016-1510 Contact: Richard Ryan Tel: 212-503-1389 richard.d.ryan@rrd.com www.rrd.com |
RR Donnelley is a global provider of integrated communications. Founded more than 146 years ago, the company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, enhance ROI and ensure compliance. Drawing on a range of proprietary and commercially available digital and conventional technologies deployed across four continents, the company employs a suite of leading Internet based capabilities and other resources to provide premedia, printing, logistics and business process outsourcing services to leading clients in virtually every private and public sector.
Emaildirect
Platinum Sponsor
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Emaildirect 2995 Prospect Park Dr. Suite 100 Rancho Cordova, CA 95670 Tel: 916-439-6948 Sales@EmailDirect.com www.emaildirect.com |
EmailDirect provides email marketing solutions to hundreds of businesses ranging from retail to food service to content-based websites.
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Deadline Extended for iPad Gift With Full Conference Registration
Based on feedback from a number of industry executives, who said that they needed more time for their 2011 travel budgets to be finalized, the Publishing Business Conference & Expo has announced that it has extended the deadline for its free iPad gift with all full paid conference registrations to Feb. 15.
Registrations are already well ahead of last year’s figures, a year which saw the highest attendance rates in the show’s history. Held at the Marriott Marquis Times Square in NYC, April 4-6, the conference has limited seating capacity, so interested executives are urged to register early.
A list of topics to be addressed is available on the conference website. The full conference program will be available soon, and many of the speakers are currently listed.
Execs from Esquire, Hanley Wood, Lerner Publishing and Houghton Mifflin Harcourt to Serve as Conference Chairs
The Publishing Business Conference & Expo‚ the largest conference for book and magazine publishers‚ has announced the chairs for the 2011 event, to be held April 4-6 at the New York Marriott Marquis, Times Square.
David Granger, editor-in-chief of Esquire magazine, and Frank Anton, CEO of Hanley Wood, will serve as co-chairs for the magazine publishing portion of the program. Cheryl Cramer Toto, senior vice president, Digital Strategy & Planning at Houghton Mifflin Harcourt Publishing, and Adam Lerner, president of Lerner Publishing Group Inc., will serve as co-chairs for the book publishing portion of the program.
Samir “Mr. Magazine” Husni will serve as a senior adviser for the event, and will moderate the keynote session “Magazine Executive Roundtable,” exploring the major challenges and opportunities publishers are facing today with some of the most innovative publishing executives as panelists. He also will moderate the session, “You Can Lead Your Customers to Your Products, But Can You Make Them Pay?”
The conference chairs will provide critical input on the conference program to help ensure that the 2011 event delivers the most relevant and forward-thinking program available to publishing executives. The chairs join the conference advisory board of leading publishing industry executives from all walks of the book and magazine publishing industry, including leaders in digital publishing, mobile and apps, print growth, integrated business models and strategies, and more.
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- Adam Lerner
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- Frank Anton
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- Cheryl Cramer Toto
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- David Granger
2011 Publishing Business Conference Lines Up Must-See Speakers
With the Publishing Business Conference just three months away, speakers are starting to sign on for the dozens of educational sessions that will be offered during the event, which will be held April 4-6, in New York City. Here are just a few highlights:
• Jim Hopkinson, known as the “Wired, Marketing Guy,” works for Wired.com, the online site of Wired Magazine, as well as on other Condé Nast Digital properties, including Reddit.com, Ars Technica.com, GQ.com, and GolfDigest.com. In December 2009 Jim was named one of min online’s 21 Social Media Superstars. Jim will present a session to help magazine and book publishing executives “Develop a High-impact, Brand-building Social Media Strategy.”
• Scott Dougall, director of product management for Google Books, will present a session called “Books in the Cloud: Google’s Perspective,” where he will share insights behind Google Editions and his insights into the future of the book publishing market.
• Mickey Alam Khan, editor-in-chief of Mobile Marketer, Mobile Commerce Daily and Luxury Daily, will moderate the half-day “Mobile (Magazine) Strategy Summit.” Joining Mickey as panelists will be:
- Clinton Bonner, consumer connectivity expert and futurist for Everything to Everything;
- Matt Goldfeder, director of mobile products for Consumer Reports;
- Terrence O’Hanlon, CMRP, publisher of Uptime Magazine and Reliabilityweb.com;
- Frank Luby, partner at Simon-Kucher & Parnters, a consultancy specializing in product pricing and marketing, among others.
• Robert Miller, Group Publisher of Workman Publishing, will moderate a keynote event, “Book Executive Roundtable,” exploring shifts in the book publishing marketplace and the impacts across all segments of the industry, from publishers to agents and authors, as well as book distribution and retailing. Joining Robert on the panel will be:
- Philip Ruppel, president of McGraw-Hill Professional;
- Phil Ollila, Chief Content Officer, Ingram Content Group Inc.;
- Larry Kirshbaum, founder/agent, LJK Literary Management. Larry is a 40-year publishing veteran, who has worked as an author, publisher—serving in various positions at publishing houses, including 10 years as CEO and Chairman of the Time-Warner Book Group—and agent, working with hundreds of authors including Michael Eisner, Malcolm Gladwell, James Patterson and Nelson DeMille.
• Jeannine Shao Collins, senior vice president of Meredith 360, will speak during a session about “Modern-Day Integrated Sales Strategies,” moderated by Josh Gordon, president of Selling 2.0, a sales research and strategic consultancy. Meredith 360 is Meredith’s “integrated marketing arm,” which takes multiplatform marketing ideas directly to clients. During Shao Collins’ first full year of running Meredith 360, in 2009 (a year in which ad revenue for most publishers dropped by 20 percent to 30 percent, or more), the unit doubled its revenue.
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