Spanfeller and McCurdy: All About Growth
A unique ‘two-sided’ interview event that tears down barriers to publishing growth … and traditional interviewing formats.
Charlie McCurdy, chairman and CEO of Apprise Media, and the publishing industry’s most well-known “buy, grow, sell” business strategist—who recently peppered headlines with news of his company’s sale of b-to-b media company Canon Communications—will be interviewed by Jim Spanfeller, president and CEO of Spanfeller Media Group (and former Forbes.com CEO), during the 2011 Publishing Business Conference and Expo, April 4-6, 2011, in New York City.
McCurdy will share insights into his history of growing publishing businesses and evaluating publishing businesses for expansion potential, as well as weaknesses worth pulling the plug on.
But, as if having one CEO interview another isn’t a bit of twist of its own to the traditional interview format, there’s another twist: McCurdy will then interview Spanfeller about his relatively new company (he left Forbes last year) and new venture, The Daily Meal—funded by venture capital and launched this fall (currently in beta).
The Daily Meal is an online food site that aims to bring a new flavor to the online food-content business, with Spanfeller noting in various interviews that the site fills a hole in the food-content marketplace. It also is the first in a series of websites the company is planning, targeting vertical market segments.
Spanfeller will share his philosophies on the secret to web growth (Forbes.com’s reported 20 million in monthly visitors is largely a testament to his expertise) and profitability. He is reaching for Forbes-like success with The Daily Meal as well, commenting to Business Insider’s The Wire in August that “There’s nothing at a big scale on the web about food yet,” he said. “The biggest site out there is recipes.com, at around 9 million uniques, and below that the Food Network at around 7 million uniques. They’re not small sites, but they’re not really big sites. You’d think there would be a 20-million unique page views food site. We think we can get our site to grow fast and fill that position.”
For more information on the 2011 Publishing Business Conference and Expo or to register, visit the conference site.
Jim Spanfeller
Charles McCurdy
Mobile Strategy Summits to Debut at the 2011 Publishing Business Conference & Expo
With so many publishers contemplating the future of mobile content delivery and the opportunities it presents for marketing, audience development and new revenue streams, the 2011 Publishing Business Conference & Expo (April 4-6, 2011 in NYC) will debut two intensive Mobile Strategy Summits—one specifically geared toward magazine publishers and one tailored specifically to book publishers.
The summits will explore everything from barriers to entry, technology and workflow requirements, content opportunities and best practices, business and pricing strategies and more. Here is a preliminary sneak peek at what each Strategy Summit will address:
For MAGAZINE publishers:
Moderator: Mickey Alam Khan, Editor in Chief, Mobile Marketer, Mobile Commerce Daily, Luxury Daily
• Overview of market: devices (iPad, smartphones, e-readers), marketing spending forecast and what it means to b-to-b, consumer and association publishers.
• Overcoming barriers to entry.
• Technology tools: What do you need and not need?
• Determining what content can best tap mobile opportunities: mobile web, digital magazine replica, enhanced magazine content/rich media, segments of content, unique content such as data or search services.
• Best methods for building a mobile audience, maximizing your reach and ROI.
• Circulation requirements, challenges, audits, etc.
• Best practices and opportunities for QR codes, SMS (short message service), and social media (e.g., Flipboard-style functionality and social sharing).
• How to monetize the mobile site (WAP) or apps (CPM ads, lead-gen, pay per call as well as click).
• Business models: Case studies on what’s working best, types of content, apps, price points.
For BOOK publishers:
• Overview of market: devices (iPad, smartphones, e-readers), market opportunity/reach, and what it means to book publishers in all market segments (trade, educational, STM, etc.).
• Overcoming barriers to entry.
• Technology tools: What do you need and not need?
• Determining what content to push via mobile: e-books, enhanced e-books, ancillary content, author apps, book apps, data services, etc.
• Best methods for building a mobile audience, finding distriution channels, maximizing your reach and ROI.
• Best practices and opportunities for QR codes, SMS (short message service), and social media (e.g., Flipboard-style functionality and social sharing).
• How to monetize the mobile site.
• Integrating e-books into legacy (print) inventory/fulfillment systems.
• Revisiting author contracts that do not specify e-book/mobile royalties/rights.
• Business models: Case studies on what’s working best, types of content, e-books, enhanced e-books, ancillary content, apps, price points.
For more information on the 2011 Publishing Business Conference & Expo, or to register, visit the conference site.
TeleRead
Media Partner
1500 Spring Garden Street, 12th Floor
Philadelphia, PA 19130 USA
Contact: Paul Biba
215-238-5300
pbiba@napco.com
http://www.TeleRead.com
TeleRead is the longest-running English-language website focusing on e-book news and views, publishing since 1992 with 90,000+ monthly visitors from over 180 countries. Visitors get up-to-date, 24/7 news and information on all things ebook, ereader and digital publishing, from Paul Biba, Editor. Well-known for his TeleRead contributions, Paul has been mentioned in The New York Times in an article about e-books and The Christian Science Monitor, The Guardian and The Financial Times, as well as other leading publications.
Texterity
Platinum Sponsor
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Texterity 144 Turnpike Road Southborough, MA 01772-2104 Contact: Wendy Zingher Tel: 508-804-3066 • Fax: 508-804-3110 wzingher@texterity.com www.texterity.com |
Texterity (http://www.texterity.com) has the commitment and experience to help your magazine brand become an interactive app in the hands of your audience. With 60+ apps available in the store, Texterity brings experience and savvy to make your apps easy to produce, highly interactive, and monetizable in important ways for your business.
Texterity is a full-service provider of high quality digital and mobile publishing solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, association, and niche publishers. With non-Flash, browser-based technology and a Total Mobility platform, Texterity is leading the e-reading revolution. Texterity’s native magazine branded apps for the iPhone and iPad accommodate live feeds, social sharing, video, and search.
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